Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Specialist and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

What's Your Computer Virus Name? Play Along to Find Out!

Posted by Mary McCoy on Apr 24, 2015 6:00:00 AM


Heartbleed, POODLE and Shellshock ain't got nothing on you! Cross the firewall, and step on over to the dark side. It's time to wear a new hat, a black one. All day you shake your head, dealing with clients that clicked that unknown email link and are now wondering why their systems are infected with malware. Perhaps your eye involuntarily twitches every time someone says the word, Cryptolock...I'll stop right there.

Fighting cybercrime is an unfortunate part of any MSP's job description, and really...who comes up with the names for these things? Case in point: FREAK stands for Factoring Attack on RSA Export Keys, except that it doesn't. We decided to create a few virus names of our own to throw in to the mix. Which IT threat are you? 

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Topics: Information Security

Change the Way You Think of Cash Management!

Posted by Mary McCoy on Apr 23, 2015 6:00:00 AM


"An investment in knowledge pays the best interest." ~Benjamin Franklin~

As solutions providers, you manage IT services. As business owners, you manage cash. Do you keep enough of your sales earnings in cash reserves or are you spending money faster than you're making it? In the Quick Start Guide to Cash Management, CompTIA, the world's leading provider of vendor-neutral IT certifications, establishes that there are two main schools of thought when it comes to cash management strategies, each dependent upon how much you put away for safe keeping. Are you gambling the financial health of your business?

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Topics: Business & Revenue Growth, How to Grow Your Business, MSP Best Practices, CompTIA Content

Time Out: Security Concerns You Should Keep an i on with the Release of the Apple Watch

Posted by Mary McCoy on Apr 22, 2015 9:30:00 AM


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With the Apple Watch's big release in two days and pre-orders already having sold out, the security implications of wearable technology and the Internet of Things have been front in center and for good reason. With widespread adoption of the Bring Your Own Device (BYOD) revolution in offices of all sizes today, MSPs have to educate their target audience on the importance of mobile security and encourage clients to establish use policies and response plans, should their devices become compromised.

Have you considered offering Mobile Device Management (MDM)? While one should always be wary of potential vulnerabilities in new gadgets and gizmos, the security concerns around Apple Watch can be mitigated if you encrypt the iPhone it connects with. Still, there are a few aspects of Apple's newest toy you should watch out for...

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Topics: Industry News, Information Security, BYOD & IT Mobility, mdm

How Do You Market, Call & Set an MSP Appointment? [Webinar]

Posted by Mary McCoy on Apr 20, 2015 6:00:00 AM


It's hard to get your foot in the door when you can't get a date on the calendar. Are you looking to accelerate sales? If you want to grow your MSP business, you can't rely on prospects coming to you or having your phones ring endlessly. That's not how the managed IT services industry operates. In order to make the sale, you have to arrange a time to meet with prospects. Have you found setting MSP appointments to be challenging? You may be going about it in the completely wrong way...

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Topics: Business & Revenue Growth, Sales & Marketing, Managed IT Services

Increase Website Conversion with this Go-to Home Page Optimization Guide!

Posted by Mary McCoy on Apr 9, 2015 12:00:00 PM


Come on in, take off your coat and stay awhile.

Imagine you're hosting a house party, and the invite list is a gaggle of those you wish to impress. As your guests start to arrive, are you going to greet them at the door wearing your pajamas? When the doorbell rings, are you going to open the door and then walk away, leaving visitors to stand in the archway bewildered? Of course not. You're trying to make a positive impression, and you know that looking sloppy or leaving attendees to fend for themselves will just drive them away. Are you showing that same level of hospitality online? 

In honor of International Conversion Rate Optimization Day (CRODAY), we're helping you generate and nurture leads by focusing on the digital doormat, your website's home page. Learn how to be the perfect host and usher visitors into your domain properly with this guide to managed IT services home page optimization!

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Topics: Sales & Marketing, Managed IT Services

DDoS Attacks: An Overview of the Business-Crippling Cyber Threat All MSPs Should Watch for

Posted by Mary McCoy on Apr 7, 2015 12:00:00 PM


We all want to drive more traffic to our websites to convert visitors into leads and then close those leads into customers. Unfortunately, not all traffic is good traffic. Traffic can also be used as a malicious tool against your website.

If you want to understand the whole spectrum of cybercrime, you can't just stop at ransomware and phishing schemes. One attack that has become more and more common across the web in recent years is known as the DDoS, or Distributed Denial of Service, attack. DDoS attacks have been around for more than a decade, but hackers are constantly finding new, innovative ways to strike, whether for monetary gain or simply to assert their cyber-authority. Your clients could be next!

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Topics: Data Protection, Information Security, DDoS Attacks

Happy World Backup Day: Top 5 BDR Blog Posts

Posted by Mary McCoy on Mar 31, 2015 12:00:00 PM


This page is not officially supported or endorsed by World Backup Day.

What would you do if you lost everything?

This is the question that World Backup Day prompts you to consider when you land on the awareness website. I challenge you to ask the small and medium-sized businesses that you serve this very same thing. Clients and prospects may consider backup and disaster recovery (BDR) services as an unnecessary, costly add-on, but that's because they haven't been hit with business-crippling data loss...yet. With 113 phones being stolen or lost every minute and 10% of computers being infected with viruses each month, they can't afford to put backup in the back seat.

In honor of this backup appreciation day, we're taking the World Backup Day Pledge and sharing our top 5 BDR blog posts.

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Topics: Data Protection, Data Backup, Backup & Disaster Recovery

What Your SMB Clients Look for in their MSP [Infographic]

Posted by Mary McCoy on Mar 27, 2015 12:00:00 PM


Only 17% of SMBs say they're where they want to be with technology. How are you addressing the other 83% with IT support needs? First, you have to better understand those needs to see if your MSP business is the right fit. 

Taken from responses from 500 executives with small to medium-sized businesses, CompTIA's recent Enabling SMBs with Technology study looks at how SMBs use technology, providing meaningful statistics MSPs can use to determine opportunities for their outsourced IT expertise. What are your prospective clients' technology insecurities and priorities? We've synthesized them into this shareable infographic. Enjoy!

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Topics: Managed IT Services, How to Grow Your Business, SMB trends

Q&A: How Managed Sales Pros Warms up MSP Lead Generation through Cold Calling

Posted by Mary McCoy on Mar 26, 2015 6:00:00 AM


Ring ring!

Hi yes, this is Mary. Oh yeah, and I'm calling on behalf of Continuum. Are your clients' networks up and running? Well, you better go catch them! K BYE. 

Are you awkward when you answer the phone? You tense up, your palms get sweaty and you wonder why you can't possibly just handle the sale over email. With Managed Sales Pros, you don't have to stress about sales calls. Dedicated to growing the client base and providing new business opportunities for IT companies, their representatives handle the cold-calling and work with you to warm up your lead generation! I recently sat down with Carrie Simpson, the founder of this sales cycle generation firm, to learn more about the Managed Sales Pros experience. Check out my interview!

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Topics: Business & Revenue Growth, Sales & Marketing, How to Grow Your Business

7 Things to Know about (Inbound) Marketing: Navigate 2014 Flashback

Posted by Mary McCoy on Mar 18, 2015 6:00:00 AM


Remember Navigate 2014? If you're a Continuum partner, you know I'm talking about our inaugural user conference event held back in September. If you're not using our services, but clicked on this post because you want to learn more about how time-pressed, budget-constrained MSPs can adopt inbound marketing, don't touch that dial! We're giving you the VIP pass to watch select presentations FREE. Look out for more leading up to Navigate 2015, our second go-at-it in Vegas, baby!

Among the various business and technical managed IT services topics covered at Navigate 2014 - HIPAA Assessments and Service Level Agreements (SLAs) to name a couple - sales and marketing how-to's were a big hit! 

I assure you, embracing inbound marketing is very doable. Just follow this helpful checklist!

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Topics: Business & Revenue Growth, Sales & Marketing, MSP Best Practices, Navigate 2015

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