Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Associate and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

10 IT Stats for the Business-Savvy MSP: Your 2015 Managed Services Forecast

Posted by Mary McCoy on Nov 14, 2014 8:30:00 AM

Today, expect partly cloudy skies with 40% chance of showers in the evening.

Answer me this: Before you leave your house in the morning, do you check the weather app on your phone? Of course you do! You want to know how to dress accordingly and be prepared should the occasional flash flood hit.

As 2014 wraps up, we know what most of you MSPs are thinking - what about next year? What should I expect from the managed services market in 2015? Whether you're considering hiring new technicians, planning your budget, or tapping into a new market to expand your services offering, it's good to check the forecast. 

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Topics: Industry News, Managed IT Services

Keep Client Business UP UP & Data Loss AWAY: A BDR Infographic Novel [SlideShare]

Posted by Mary McCoy on Nov 13, 2014 12:00:00 PM


WHAM! An IT disaster can strike when you least expect it. Whether it's an alien invasion or something equally alarming like a virus, security breach, power outage, or hardware failure, the threat of data loss is all too real for your SMB clients. With great power comes great responsibility. It's up to you to be your clients' trusted business advisor, always there to swoop in and catch them when systems go awry. Are you offering backup and disaster recovery (BDR)? Protect their sensitive data. Keep daily operations up, up and data loss away by including business continuity in your managed IT services portfolio. 

And now, coming to you in mint condition - a real collector's dream - we give you the first edition of the BDR infographic novel. It's a real slide-turner!

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Topics: Data Protection, Managed IT Services, Backup & Disaster Recovery, MSP Best Practices

5 Ways to Scale Up While Scaling Back: Lessons from Robin Robins

Posted by Mary McCoy on Nov 12, 2014 12:26:00 PM

If you're an MSP unsure of the value of marketing or you're just hoping to learn more about it, you may want to look into Robin Robins. Robin is a marketing consultant, sales trainer, and author who works with MSPs, VARs and Solution Providers to implement scalable and profitable marketing programs that drives sales and growth. Many of our own MSP partners swear by her Technology Marketing Toolkit. Last week, I attended her Tele-Seminar, "The 4 "Decisions That Will Transform Your IT Services Business Into A Fast-Growing, Extremely Profitable, Self-Managing Company." In it, Robin was joined by Verne Harnish, the "Growth Guy" columnist and 
founder of the world-renowned Entrepreneurs' Organization (EO). The two engaged in an animated discussion about how MSPs can scale up their businesses.

Are you taking proactive steps to ensure you're managed IT services business has a profitable future? Here are my 5 takeaways from the call.

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Topics: Business Management & Growth, Business & Revenue Growth, Sales & Marketing

Partners Like You Make Our Lives a Piece of Cake...Literally!

Posted by Mary McCoy on Nov 11, 2014 12:00:00 PM

Last Tuesday was a dreary day in Boston. Those of us brave souls that ventured outside, came back drenched in sheets of water pouring down from the steel sky above.

Imagine our surprise when a delectable treat, baked by one of our own partners, arrived at our rain-soaked doorstep! 

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Topics: Navigate

Continuum Veterans Foundation Donates Another $50K to Hire Heroes USA!

Posted by Mary McCoy on Nov 11, 2014 8:30:00 AM

Just in time for Veteran's Day, Continuum Veterans Foundation (CVF) has, for the second year in a row, donated $50,000 to Hire Heroes USA to help veterans find civilian jobs! Last year's $50K donation helped 239 veterans, transitioning troops and spouses with career assistance and confirmed 101 veterans were hired in civilian jobs from December 2013 through October 2014. This was TWICE our goal for 2014! 

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Topics: Industry News, Managed IT Services

SLIDESHARE: I Bet You Want to Growth Hack Your MSP Business...

Posted by Mary McCoy on Oct 27, 2014 8:30:00 AM


Let me guess, things are not going well at your MSP business. Employee churn is at an all-time high because your technicians are tired of filling their 9-5 with rote tasks and answering "I can't get into Outlook" calls from clients. Maybe you're not equipped to handle spikes in service demand, but you still want to provide clients round-the-clock support. Good help is hard to find, and it's too costly to hire and train additional staff. Sound familiar? How could any MSP thrive in these stifling conditions? Answer: you can't. There is a way out though - a simple solution and a true managed IT services growth hack...

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Topics: Business Management & Growth, Business & Revenue Growth, Service Desk, How to Grow Your Business

NOCtober Is Almost Over, But Beware: Frankenstein IT Lives On!

Posted by Mary McCoy on Oct 23, 2014 8:30:00 AM


BOO! Of all the things that go bump in the night, you should be most afraid of Frankenstein IT haunting your MSP business. Are you stitching all of your IT services together, hoping to create the ultimate solution? It can be a real monster to manage! Instead, opt for an integrated business model to grow and scale your managed IT services.

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Topics: How to Grow Your Business, Network Operations Center, NOC

New Online Community for Partners to...Collaborate!

Posted by Mary McCoy on Oct 6, 2014 8:30:00 AM


IT'S ALIIIIIIIIIVE! We launched our new private, online partner community, Collaborate, at Navigate 2014, our inaugural user conference. You know, that event you've probably been hearing so much about. Navigate allowed our MSP partners to meet, network with, and learn from one another. Now, those connections live on. We were all too thrilled to have our partners join us as we embarked on our maiden voyage and knew we had to extend the peer-to-peer interaction when our fellow shipmates returned home!
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Topics: Navigate, How to Grow Your Business

My BDR Solution Should Include...

Posted by Mary McCoy on Oct 3, 2014 8:30:00 AM

Not sure how to find the right technology for your backup and disaster recovery (BDR) solution? It can vary depending on your client base, your existing services portfolio, pricing structure and more. Exercise due diligence throughout the research and consultation, and partner with a hardware vendor whose goals align with yours. 

BDR requirements vary from one business to the next, but there are certain key features you’ll want to look for in any appliance...

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Topics: Backup & Disaster Recovery

Vertical Solutions Wins Business Continuity AND Top Overall Partner Award!

Posted by Mary McCoy on Oct 2, 2014 12:30:00 PM


We passed out several partner awards at our inaugural Navigate 2014 user conference last week. Among these were the All in Award, Service Desk Award, Rookie of the Year Award, and Strongest Growth Award. Last but not least, we're very excited to announce Vertical Solutions as both the Business Continuity Award and Top Overall Partner winner!
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Topics: Navigate

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