Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Associate and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

12 Must-Know Cybersecurity Stats of 2014: IT SNAFU Day 5

Posted by Mary McCoy on Dec 16, 2014 6:00:00 AM

What's the 12 Days of IT SNAFUs without 12 shocking information security statistics collected over this past year? Between data gathered from McAfee, IBM, Ponemon Institute, and more, we've created a SlideShare on the biggest cybersecurity trends and figures that have had CIOs and MSPs alike on constant watch for new threats and schemes. Whether it's been hackers committing egregious acts of cyber crime (malware anyone?) or your own staff practicing unsafe habits and policies, your efforts to secure clients' sensitive data has been tested time and time again this year.

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Topics: Industry News, Data Protection, Information Security, MSP Best Practices, 12 Days of IT SNAFUs

Missing the Shadow IT Opportunity: IT SNAFU Day 4

Posted by Mary McCoy on Dec 15, 2014 6:00:00 AM


No matter what your stance on "Shadow IT" is, the practice of spending money on IT products and services without the knowledge and approval of IT departments has rapidly come to characterize the SMB market.

Think about the sheer quantity of business applications your clients need to run their business - cloud based consumer file sharing apps, collaboration tools, business productivity SaaS applications, even social media! Think their IT departments have the bandwidth to manage all of the requests?

Business decision makers (BDMs) have ever increasing technology needs, and those needs are instant. One IT representative can't possibly handle the volume of orders, but someone needs to make sure everything is in compliance with security standards.

That's where you come in!

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Topics: Data Protection, Information Security, BYOD & IT Mobility, 12 Days of IT SNAFUs

The 12 IT Nightmares of 2014: IT SNAFU Day 1

Posted by Mary McCoy on Dec 10, 2014 6:00:00 AM

Season's Greetings! In the spirit of the holiday season, we're bringing you the 12 days of IT SNAFUs - you know, those situations where IT hits the fan and you turn into a total Grinch. Some SNAFUs make you hit the eggnog harder than others, but we'll be highlighting top concerns and uh-ohs in the managed IT services industry. Excuse me if I sound like Ebonezer, but between faulty patches, customer disconnect, human error, and more, it's not always a holly jolly good time, is it? Bah-humbug! 

In today's parody video, we kick off our lookback on the year with the 12 IT Nightmares of 2014. Heartbleed, Shellshock, Bash Bug - which cybersecurity crises were the most worthy of a lump of coal from your MSP business? Let us know in the comments below! For now, try not to get this sing-along stuck in your head...

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Topics: Industry News, Information Security, 12 Days of IT SNAFUs

8 Smart-Sourced Help Desk Myths DEBUNKED

Posted by Mary McCoy on Nov 25, 2014 6:00:00 AM

starbucks-customer-service image source:

As a former Starbucks barista, I know the popular coffee chain continues to retain customers and generate new business because of its reputation for serving a Venti-sized mug of customer service. When Joe wants his cup of Joe, a friendly face asks him how his day is going, ensuring his drink is made to his exact specification. Maybe Joe doesn’t want whipped cream in that upside-down caramel latte.

Customer service is everything. How are you managing customer support? You know you need to provide round-the-clock service for clients, but are you doing so in a scalable way? Have reservations about migrating your MSP help desk? They might not be entirely justified...

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Topics: Business Management & Growth, Business & Revenue Growth, Service Desk, How to Grow Your Business, Smart Sourcing

10 IT Stats for the Business-Savvy MSP: Your 2015 Managed Services Forecast

Posted by Mary McCoy on Nov 14, 2014 8:30:00 AM

Today, expect partly cloudy skies with 40% chance of showers in the evening.

Answer me this: Before you leave your house in the morning, do you check the weather app on your phone? Of course you do! You want to know how to dress accordingly and be prepared should the occasional flash flood hit.

As 2014 wraps up, we know what most of you MSPs are thinking - what about next year? What should I expect from the managed services market in 2015? Whether you're considering hiring new technicians, planning your budget, or tapping into a new market to expand your services offering, it's good to check the forecast. 

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Topics: Industry News, Managed IT Services

Keep Client Business UP UP & Data Loss AWAY: A BDR Infographic Novel [SlideShare]

Posted by Mary McCoy on Nov 13, 2014 12:00:00 PM


WHAM! An IT disaster can strike when you least expect it. Whether it's an alien invasion or something equally alarming like a virus, security breach, power outage, or hardware failure, the threat of data loss is all too real for your SMB clients. With great power comes great responsibility. It's up to you to be your clients' trusted business advisor, always there to swoop in and catch them when systems go awry. Are you offering backup and disaster recovery (BDR)? Protect their sensitive data. Keep daily operations up, up and data loss away by including business continuity in your managed IT services portfolio. 

And now, coming to you in mint condition - a real collector's dream - we give you the first edition of the BDR infographic novel. It's a real slide-turner!

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Topics: Data Protection, Managed IT Services, Backup & Disaster Recovery, MSP Best Practices

5 Ways to Scale Up While Scaling Back: Lessons from Robin Robins

Posted by Mary McCoy on Nov 12, 2014 12:26:00 PM

If you're an MSP unsure of the value of marketing or you're just hoping to learn more about it, you may want to look into Robin Robins. Robin is a marketing consultant, sales trainer, and author who works with MSPs, VARs and Solution Providers to implement scalable and profitable marketing programs that drives sales and growth. Many of our own MSP partners swear by her Technology Marketing Toolkit. Last week, I attended her Tele-Seminar, "The 4 "Decisions That Will Transform Your IT Services Business Into A Fast-Growing, Extremely Profitable, Self-Managing Company." In it, Robin was joined by Verne Harnish, the "Growth Guy" columnist and 
founder of the world-renowned Entrepreneurs' Organization (EO). The two engaged in an animated discussion about how MSPs can scale up their businesses.

Are you taking proactive steps to ensure you're managed IT services business has a profitable future? Here are my 5 takeaways from the call.

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Topics: Business Management & Growth, Business & Revenue Growth, Sales & Marketing

Partners Like You Make Our Lives a Piece of Cake...Literally!

Posted by Mary McCoy on Nov 11, 2014 12:00:00 PM

Last Tuesday was a dreary day in Boston. Those of us brave souls that ventured outside, came back drenched in sheets of water pouring down from the steel sky above.

Imagine our surprise when a delectable treat, baked by one of our own partners, arrived at our rain-soaked doorstep! 

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Topics: Navigate

Continuum Veterans Foundation Donates Another $50K to Hire Heroes USA!

Posted by Mary McCoy on Nov 11, 2014 8:30:00 AM

Just in time for Veteran's Day, Continuum Veterans Foundation (CVF) has, for the second year in a row, donated $50,000 to Hire Heroes USA to help veterans find civilian jobs! Last year's $50K donation helped 239 veterans, transitioning troops and spouses with career assistance and confirmed 101 veterans were hired in civilian jobs from December 2013 through October 2014. This was TWICE our goal for 2014! 

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Topics: Industry News, Managed IT Services

SLIDESHARE: I Bet You Want to Growth Hack Your MSP Business...

Posted by Mary McCoy on Oct 27, 2014 8:30:00 AM


Let me guess, things are not going well at your MSP business. Employee churn is at an all-time high because your technicians are tired of filling their 9-5 with rote tasks and answering "I can't get into Outlook" calls from clients. Maybe you're not equipped to handle spikes in service demand, but you still want to provide clients round-the-clock support. Good help is hard to find, and it's too costly to hire and train additional staff. Sound familiar? How could any MSP thrive in these stifling conditions? Answer: you can't. There is a way out though - a simple solution and a true managed IT services growth hack...

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Topics: Business Management & Growth, Business & Revenue Growth, Service Desk, How to Grow Your Business

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