Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Specialist and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

5 Things MSPs Need to Know about the Windows 10 Upgrade Launch This Wednesday

Posted by Mary McCoy on Jul 27, 2015 6:00:00 AM

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This Wednesday, July 29th, Microsoft will officially launch their new Windows 10 operating system for both business and home users. If your non-enterprise end users have either Windows 7 or Windows 8.1 installed on their devices, they are eligible for a free upgrade up until July 29, 2016 - a full year after upgrading. As MSPs, however, you may be hesitant to immediately roll out Windows 10, since it likely still has bugs to be corrected. Unfortunately, with its release date imminent, there's been widespread anxiety about clients receiving upgrade notifications and worse, installing Windows 10 without consulting their IT department, IT solutions provider, and/or MSP. If you've been uneasy about Microsoft's latest launch and want to know how to best prepare yourself for July 29th, keep reading!

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Topics: Industry News, Managed IT Services

VIDEO: Why Robin Robins Thinks MSPs Struggle to Market their Businesses

Posted by Mary McCoy on Jul 23, 2015 12:00:00 PM


Marketing. Managed IT Services. Marketing. Managed IT Services. No matter how hard you try, MSPs often can't get these two concepts to agree with one another. You haven't tried launching a marketing program either because you don't know where to start or you don't believe you have enough time to manage it. Perhaps you're even resistant to the idea because you're naturally distrustful of salespeople and marketers, and don't want to become one. Eeek the buzzwords! Whatever your reason is for struggling to build a solid marketing platform, you're not alone. Many MSP business owners have yet to incorporate a marketing strategy into their overall business plan. This is a colossal mistake.

No one understands this better than Robin Robins, the premiere marketing consultant, sales trainer, and author over 7000 MSPs, VARs and Solution Providers have worked with to implement scalable and profitable marketing programs that drives sales and growth for their companies. With her signature Technology Marketing Toolkit and fifteen years of experience serving the IT industry, Robin knows how to align MSPs' marketing endeavors with the time and resource constraints you're subject to. We're thrilled to feature her as a keynote speaker at Navigate 2015, our user conference in Las Vegas! To give you a little taste of what you can expect to learn from Robin at Navigate, she's created a series of videos we'll be sharing here on our blog!

First up, Robin explains the two mindsets of IT business owners and why she thinks MSPs run from marketing.

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Topics: Sales & Marketing, Navigate 2015

5 Cases of Companies that Successfully Pivoted Business Models

Posted by Mary McCoy on Jul 21, 2015 12:00:00 PM


(and one case of a well-known brand that failed to stay relevant with the changing times)

Does your business model make sense? Just because it did at one time doesn't mean it still does now. No one understands this better than these five companies that went back to the drawing board to reestablish their claim on their respective markets, or those markets they broke into as a result of recognizing a different need that their products or services could solve. As MSPs, it may be time to rethink the way you do business.

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Topics: Managed IT Services, How to Grow Your Business, Network Operations Center, NOC

Excess IT Labor Demand in the UK Signals Need for New Business Model

Posted by Mary McCoy on Jul 14, 2015 12:00:00 PM


Business is booming in the United Kingdom's (UK) IT market! According to CompTIA's UK State of the Channel Report (2015,) the IDC estimates that the UK IT market has reached approximately £97 billion ($163 billion), making up 4.5% of the global total. Unfortunately, as we're seeing worldwide, this market growth has triggered a higher demand for highly skilled IT labor than there currently is a supply of, driving the cost of labor sky-high. How can MSPs subject to these constraints not only survive, but thrive under such an IT skills shortage? 

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Topics: rmm, How to Grow Your Business, Network Operations Center, UK

Family Feud: Managed IT Services 2015 [Quiz]

Posted by Mary McCoy on Jul 13, 2015 6:00:00 AM


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Do you have a case of the Mondays? We've all been there. Luckily, we're easing you back into your work week with a managed IT services version of the classic TV gameshow, Family Feud. In case you haven't kept your finger on the pulse of the channel, we've compiled key data from recent surveys to help you identify market opportunities and challenges in the IT industry this year. What did respondents prioritize as provisions in their Service Level Agreements (SLAs)? Have IT salaries increased over the years? Which skills are desired the most when hiring, and what might account for an IT skills shortage? Answers to this and more!

It's time to play...Family Feud!

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Topics: Industry News, Managed IT Services, IT Community

Have You Learned the Basics of RMM?

Posted by Mary McCoy on Jul 10, 2015 12:00:00 PM


As MSPs and IT Solution Providers, you're in the business of providing peace of mind. If client systems go down and your customers can’t get any work done, it’s your reputation that’s on the line. That’s why a powerful and proactive Remote Monitoring and Management (RMM) platform is such a critical component in any modern IT services model. But what makes a great RMM tool? Which features and capabilities are most important, and how should you go about finding the right RMM provider?

To help you cut through the noise, we’ve published an informative yet digestible eBook – RMM 101: Must-Haves in Your IT Management Solution.

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Topics: Content, Remote Monitoring & Management

Getting Up to Speed with European Data Privacy Reform

Posted by Mary McCoy on Jul 3, 2015 6:00:00 AM


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If you live in the UK or anywhere else in the European Union for that matter, you've likely been following the new EU data regulations reform movement which is expected to establish a consolidated data protection policy framework for all 28 member states.

In case you're unfamiliar with the legal proceedings or if you're looking for more details, we've provided background information on the current data regulation legislative standard and outlined what the unified proposal entails. It can be easy to miss the big picture when combing through paragraphs of legal jargon, but hopefully this summary will help pinpoint the key implications and explain how you can proactively respond!

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Topics: Information Security, UK

Verne Harnish Shares the Secret to Scaling Up Your MSP Business

Posted by Mary McCoy on Jun 25, 2015 6:00:00 AM


Are you struggling to grow your business? Who better to consult than the "Growth Guy" himself, Verne Harnish! Acclaimed author and entrepreneur, Verne joins our roster of accomplished speakers as the closing keynote at Navigate 2015. With our second annual user conference kicking off in just 94 days, we wanted to give you a sample of the unparalleled business advice you have in store for you when you register for our Las Vegas event. Our own Shannon Mayer caught up with Verne for a quick interview. To learn how you can attract and retain the right IT talent needed to scale your MSP practice, become better business owners and leaders, tighten up operational processes and more, check out this teaser!

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Topics: Navigate 2015

WARNING: Severe Weather - Seek Shelter & Business Continuity Solution

Posted by Mary McCoy on Jun 23, 2015 12:00:00 PM


And now, we turn it over to your weather forecast. What disasters are on the horizon and should SMBs be worried?

You don't have to watch the Weather Channel every day to know that 2015 has seen its fair share of severe weather. For all of us here in Boston, this winter's record snowfall of 108.6 inches kept us home sick with cabin fever, forcing us to plot our revenge against Jack Frost. Unprecedented rainfall in Texas and Oklahoma caused major flooding, leaving some inhabitants to travel by way of rowboat. Foreboding storms in the Midwest spawned unforgiving tornadoes leaving nothing but destruction and carnage in their wake. 

What does this have to do with your small-to-medium-sized business clients? Everything. Businesses are among the wreckage of disastrous weather when critical data is lost and companies suffer downtime. Find out how clients can prepare for emergencies with a proactive BDR solution and business continuity plan!

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Topics: Data Protection, Backup & Disaster Recovery, Business Continuity

Overview of IT Security Risk Assessments & Why MSPs Should be Conducting Them

Posted by Mary McCoy on Jun 18, 2015 6:00:00 AM


Are you scrutinizing your clients' information systems, looking for every last flaw? If you aren't, you're failing to protect them from their own network vulnerabilities. What about your prospects? In order to know whether your services are a right fit and to determine which bundle to offer them, you have to understand their infrastructure and its underlying weaknesses. Indeed, for prospects and customers alike, it's vital that you frequently perform IT security risk assessments. In the following blog post, I'll examine why they're an important component of data protection and uptime optimization. Additionally, I'll outline how you can effectively execute on the next one you conduct to better serve your client's needs.

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Topics: Information Security, MSP Best Practices

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]

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