Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Associate and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

Don't Hit Send Yet: 12 Words You've Been Getting Wrong

Posted by Mary McCoy on Feb 17, 2015 6:00:00 AM


You're, Your

It's, Its

Their, there. It's alright, we all make mistakes. For the longest time, I thought the expression was "for all intensive purposes," not "for all intents and purposes." Indeed, no one took my misinformed sister seriously when she used to say the "ghost," rather than coast, was clear. 

We're not all Websters. It's easy to mix up certain words, but we look foolish when we do in business communications...especially if it's (not its) with a client or prospective client. Before you create your next seminar presentation or send out that prospect email, make sure you're using these 6 word variations correctly.

Spell check can't do all the work for you.

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Topics: Business Management & Growth, Sales & Marketing, Content, MSP Best Practices

How to Prepare Techs for Their First On-Site Appointment with a Prospective Client: Lessons from Robin Robins

Posted by Mary McCoy on Feb 16, 2015 6:00:00 AM


You never get a second chance to make a first impression. You've probably heard this phrase a million times, but it will always be true. Think about every job interview you've ever conducted or participated in. Did you stroll in unkempt and unapologetically late, wearing a graphic T-shirt or sandals? Of course not! You know you'd never earn the employer's respect because for one, appearing disheveled indicates that you'd be unorganized on the job. Yet, so many of you MSP business owners fail to meet these standards of professionalism when sending your technicians to meet with prospective clients for the first time. Are you putting your company's best face forward?

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Topics: Business & Revenue Growth, Sales & Marketing, How to Grow Your Business, MSP Best Practices, Robin Robins

Always Be Closing: The ABCs of the MSP Sales Process

Posted by Mary McCoy on Feb 10, 2015 6:00:00 AM


If you think great sales talent is born not made, think again! So you're not the MSP equivalent of a used car salesman (no offense to used car salesmen) pawning off rusty old lemons on naive, unsuspecting customers. Does selling intimidate you because you're not a silver-tongued, smooth operator that sees dollar signs whenever you meet new prospects? I have news for you - this isn't what sales is.

Anyone can become an expert closer...even MSPs who come from purely technical backgrounds.

How? By learning the fundamentals of the MSP sales process, outlined below: 

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Topics: Business & Revenue Growth, Sales & Marketing, How to Grow Your Business, MSP Best Practices, Robin Robins

Does Your RMM Provider Make the Grade?

Posted by Mary McCoy on Feb 9, 2015 6:00:00 AM


Do you remember that one teacher that went above and beyond to make sure you understood material? One semester in college, I didn't exactly ace my first Principles of Microeconomics exam, but my TA believed in my potential so much from the weekly discussion section of the course, that she reached out and volunteered to tutor me outside of class. After working with her, my exam grades improved dramatically, and I went on to major in economics a year later. 

Expect this level of attention and dedication from your Remote Monitoring and Management (RMM) platform provider. There are many ways that your vendor can show you the love, but when seeking out your RMM valentine, pick one that's invested in your success. Are you receiving assets designed to help you grow and scale your business? Is your vendor taking the time to educate you on their various products and services by offering a FREE online training and certification program? If not, it may be time to graduate on to the next big thing...

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Topics: E-Books, rmm, How to Grow Your Business, MSP Best Practices, Continuum University, Show the Love

Let's Take It to the Moon: 6 Reasons to Register for Navigate 2015!

Posted by Mary McCoy on Jan 20, 2015 6:00:00 AM


It's hard to believe Navigate 2015 is right around the corner when it seems like just yesterday, we were all walking along the pavilion of flags to the Seaport or catching baseballs from President & CEO of the Boston Red Sox, Larry Lucchino. Well, you can mark the 2015 calendar you probably received as a gift this Holiday season because Navigate 2015 is officially open for registration! And that's not all - keep reading to find out how you can save a pretty bitcoin, roughly 200 of them.

Haven't signed up yet? Here are 6 reasons to jet off with us this September...
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Topics: Industry News, Sales & Marketing, Managed IT Services, How to Grow Your Business, Navigate 2015

PARTNER MEDIA SPOTLIGHT: Scott Spiro, CEO at Computer Solutions Group, Inc. Discusses IT Labor Market & the Challenge for MSPs

Posted by Mary McCoy on Jan 14, 2015 4:07:00 PM

image courtesy of CBS News

For the most part, the only TV spots the IT industry gets are reports on the latest security breaches. Viewers immediately envision a faceless being hiding behind a black drawstring hoodie and desktop with a bunch of 1s and 0s. While safeguarding client data is crucial, it's just one part of the job description. Rarely, does network television feature other MSP pain points, like labor demand that exceeds your business's labor budget and a shortage of skilled IT technicians or engineers. 

Last weekend, our own Partner, Scott Spiro, CEO at Computer Solutions Group, Inc., spoke up for MSP business owners everywhere in a CBS News segment covering IT labor market shortcomings that exist even in an economy on the upswing. 

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Topics: Business Management & Growth, Industry News, Managed IT Services, partner spotlight, How to Grow Your Business

Cut Back on Caffeine & Get More Sleep: IT Resolution 1

Posted by Mary McCoy on Jan 5, 2015 4:00:00 PM

We're five days into the new year, and let me guess? It's business as usual for you. Gone is your determination to stick to the lofty unrealistic expectations you've set for either yourself or your business. Well, forget your IT SNAFUs of 2014! Let 2015 be the fresh start you need!

For the duration of the month, we invite you to "Take the 10 Day IT Resolution Challenge." Ten blog posts, ten common resolutions with an IT spin. Today, we kick off this series with a goal too many of you try unsuccessfully to meet, cutting back on caffeine and getting more sleep...

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Topics: How to Grow Your Business, Network Operations Center, Help Desk, Customer Service, Take the 10 Day IT Resolution Challenge

Not Tracking Client Relationship Health Metrics: IT SNAFU Day 9

Posted by Mary McCoy on Dec 22, 2014 4:19:59 PM


You may know of the following standard managed IT services metrics:

  • Recurring Revenue Rate (R3)
  • Average Revenue Per User (ARPU)
  • Cost of Goods and Services Sold (COGS)
  • Gross Profitability 

If you're one of our blog regulars, you know we stress making data-driven business decisions, and regularly tracking key performance indicators (KPIs). But if you're like many MSPs, you're either neglecting to nurture your client relationships or failing to recognize when they turn sour. No, by this, I don't mean clients that flood your inbox with hate mail.

Either way, if you're letting the following health metrics escape your radar, you could be missing key opportunities to maximize service delivery and strengthen relationships with the right clients... 

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Topics: Business & Revenue Growth, How to Grow Your Business, Customer Service, 12 Days of IT SNAFUs

12 Must-Know Cybersecurity Stats of 2014: IT SNAFU Day 5

Posted by Mary McCoy on Dec 16, 2014 6:00:00 AM

What's the 12 Days of IT SNAFUs without 12 shocking information security statistics collected over this past year? Between data gathered from McAfee, IBM, Ponemon Institute, and more, we've created a SlideShare on the biggest cybersecurity trends and figures that have had CIOs and MSPs alike on constant watch for new threats and schemes. Whether it's been hackers committing egregious acts of cyber crime (malware anyone?) or your own staff practicing unsafe habits and policies, your efforts to secure clients' sensitive data has been tested time and time again this year.

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Topics: Industry News, Data Protection, Information Security, MSP Best Practices, 12 Days of IT SNAFUs

Missing the Shadow IT Opportunity: IT SNAFU Day 4

Posted by Mary McCoy on Dec 15, 2014 6:00:00 AM


No matter what your stance on "Shadow IT" is, the practice of spending money on IT products and services without the knowledge and approval of IT departments has rapidly come to characterize the SMB market.

Think about the sheer quantity of business applications your clients need to run their business - cloud based consumer file sharing apps, collaboration tools, business productivity SaaS applications, even social media! Think their IT departments have the bandwidth to manage all of the requests?

Business decision makers (BDMs) have ever increasing technology needs, and those needs are instant. One IT representative can't possibly handle the volume of orders, but someone needs to make sure everything is in compliance with security standards.

That's where you come in!

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Topics: Data Protection, Information Security, BYOD & IT Mobility, 12 Days of IT SNAFUs

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