Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Associate and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

Let's Take It to the Moon: 6 Reasons to Register for Navigate 2015!

Posted by Mary McCoy on Jan 20, 2015 6:00:00 AM


It's hard to believe Navigate 2015 is right around the corner when it seems like just yesterday, we were all walking along the pavilion of flags to the Seaport or catching baseballs from President & CEO of the Boston Red Sox, Larry Lucchino. Well, you can mark the 2015 calendar you probably received as a gift this Holiday season because Navigate 2015 is officially open for registration! And that's not all - keep reading to find out how you can save a pretty bitcoin, roughly 200 of them.

Haven't signed up yet? Here are 6 reasons to jet off with us this September...
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Topics: Industry News, Sales & Marketing, Managed IT Services, How to Grow Your Business, Navigate 2015

PARTNER MEDIA SPOTLIGHT: Scott Spiro, CEO at Computer Solutions Group, Inc. Discusses IT Labor Market & the Challenge for MSPs

Posted by Mary McCoy on Jan 14, 2015 4:07:00 PM

image courtesy of CBS News

For the most part, the only TV spots the IT industry gets are reports on the latest security breaches. Viewers immediately envision a faceless being hiding behind a black drawstring hoodie and desktop with a bunch of 1s and 0s. While safeguarding client data is crucial, it's just one part of the job description. Rarely, does network television feature other MSP pain points, like labor demand that exceeds your business's labor budget and a shortage of skilled IT technicians or engineers. 

Last weekend, our own Partner, Scott Spiro, CEO at Computer Solutions Group, Inc., spoke up for MSP business owners everywhere in a CBS News segment covering IT labor market shortcomings that exist even in an economy on the upswing. 

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Topics: Business Management & Growth, Industry News, Managed IT Services, partner spotlight, How to Grow Your Business

Cut Back on Caffeine & Get More Sleep: IT Resolution 1

Posted by Mary McCoy on Jan 5, 2015 4:00:00 PM

We're five days into the new year, and let me guess? It's business as usual for you. Gone is your determination to stick to the lofty unrealistic expectations you've set for either yourself or your business. Well, forget your IT SNAFUs of 2014! Let 2015 be the fresh start you need!

For the duration of the month, we invite you to "Take the 10 Day IT Resolution Challenge." Ten blog posts, ten common resolutions with an IT spin. Today, we kick off this series with a goal too many of you try unsuccessfully to meet, cutting back on caffeine and getting more sleep...

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Topics: Service Desk, How to Grow Your Business, Network Operations Center, Help Desk, Customer Service, Take the 10 Day IT Resolution Challenge

Not Tracking Client Relationship Health Metrics: IT SNAFU Day 9

Posted by Mary McCoy on Dec 22, 2014 4:19:59 PM


You may know of the following standard managed IT services metrics:

  • Recurring Revenue Rate (R3)
  • Average Revenue Per User (ARPU)
  • Cost of Goods and Services Sold (COGS)
  • Gross Profitability 

If you're one of our blog regulars, you know we stress making data-driven business decisions, and regularly tracking key performance indicators (KPIs). But if you're like many MSPs, you're either neglecting to nurture your client relationships or failing to recognize when they turn sour. No, by this, I don't mean clients that flood your inbox with hate mail.

Either way, if you're letting the following health metrics escape your radar, you could be missing key opportunities to maximize service delivery and strengthen relationships with the right clients... 

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Topics: Business & Revenue Growth, How to Grow Your Business, Customer Service, 12 Days of IT SNAFUs

12 Must-Know Cybersecurity Stats of 2014: IT SNAFU Day 5

Posted by Mary McCoy on Dec 16, 2014 6:00:00 AM

What's the 12 Days of IT SNAFUs without 12 shocking information security statistics collected over this past year? Between data gathered from McAfee, IBM, Ponemon Institute, and more, we've created a SlideShare on the biggest cybersecurity trends and figures that have had CIOs and MSPs alike on constant watch for new threats and schemes. Whether it's been hackers committing egregious acts of cyber crime (malware anyone?) or your own staff practicing unsafe habits and policies, your efforts to secure clients' sensitive data has been tested time and time again this year.

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Topics: Industry News, Data Protection, Information Security, MSP Best Practices, 12 Days of IT SNAFUs

Missing the Shadow IT Opportunity: IT SNAFU Day 4

Posted by Mary McCoy on Dec 15, 2014 6:00:00 AM


No matter what your stance on "Shadow IT" is, the practice of spending money on IT products and services without the knowledge and approval of IT departments has rapidly come to characterize the SMB market.

Think about the sheer quantity of business applications your clients need to run their business - cloud based consumer file sharing apps, collaboration tools, business productivity SaaS applications, even social media! Think their IT departments have the bandwidth to manage all of the requests?

Business decision makers (BDMs) have ever increasing technology needs, and those needs are instant. One IT representative can't possibly handle the volume of orders, but someone needs to make sure everything is in compliance with security standards.

That's where you come in!

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Topics: Data Protection, Information Security, BYOD & IT Mobility, 12 Days of IT SNAFUs

The 12 IT Nightmares of 2014: IT SNAFU Day 1

Posted by Mary McCoy on Dec 10, 2014 6:00:00 AM

Season's Greetings! In the spirit of the holiday season, we're bringing you the 12 days of IT SNAFUs - you know, those situations where IT hits the fan and you turn into a total Grinch. Some SNAFUs make you hit the eggnog harder than others, but we'll be highlighting top concerns and uh-ohs in the managed IT services industry. Excuse me if I sound like Ebonezer, but between faulty patches, customer disconnect, human error, and more, it's not always a holly jolly good time, is it? Bah-humbug! 

In today's parody video, we kick off our lookback on the year with the 12 IT Nightmares of 2014. Heartbleed, Shellshock, Bash Bug - which cybersecurity crises were the most worthy of a lump of coal from your MSP business? Let us know in the comments below! For now, try not to get this sing-along stuck in your head...

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Topics: Industry News, Information Security, 12 Days of IT SNAFUs

8 Smart-Sourced Help Desk Myths DEBUNKED

Posted by Mary McCoy on Nov 25, 2014 6:00:00 AM

starbucks-customer-service image source:

As a former Starbucks barista, I know the popular coffee chain continues to retain customers and generate new business because of its reputation for serving a Venti-sized mug of customer service. When Joe wants his cup of Joe, a friendly face asks him how his day is going, ensuring his drink is made to his exact specification. Maybe Joe doesn’t want whipped cream in that upside-down caramel latte.

Customer service is everything. How are you managing customer support? You know you need to provide round-the-clock service for clients, but are you doing so in a scalable way? Have reservations about migrating your MSP help desk? They might not be entirely justified...

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Topics: Business Management & Growth, Business & Revenue Growth, Service Desk, How to Grow Your Business, Smart Sourcing

10 IT Stats for the Business-Savvy MSP: Your 2015 Managed Services Forecast

Posted by Mary McCoy on Nov 14, 2014 8:30:00 AM

Today, expect partly cloudy skies with 40% chance of showers in the evening.

Answer me this: Before you leave your house in the morning, do you check the weather app on your phone? Of course you do! You want to know how to dress accordingly and be prepared should the occasional flash flood hit.

As 2014 wraps up, we know what most of you MSPs are thinking - what about next year? What should I expect from the managed services market in 2015? Whether you're considering hiring new technicians, planning your budget, or tapping into a new market to expand your services offering, it's good to check the forecast. 

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Topics: Industry News, Managed IT Services

Keep Client Business UP UP & Data Loss AWAY: A BDR Infographic Novel [SlideShare]

Posted by Mary McCoy on Nov 13, 2014 12:00:00 PM


WHAM! An IT disaster can strike when you least expect it. Whether it's an alien invasion or something equally alarming like a virus, security breach, power outage, or hardware failure, the threat of data loss is all too real for your SMB clients. With great power comes great responsibility. It's up to you to be your clients' trusted business advisor, always there to swoop in and catch them when systems go awry. Are you offering backup and disaster recovery (BDR)? Protect their sensitive data. Keep daily operations up, up and data loss away by including business continuity in your managed IT services portfolio. 

And now, coming to you in mint condition - a real collector's dream - we give you the first edition of the BDR infographic novel. It's a real slide-turner!

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Topics: Data Protection, Managed IT Services, Backup & Disaster Recovery, MSP Best Practices

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