Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Specialist and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

Google's New 3-Pack Update & 3 Actions MSPs Must Take to Optimize for Local Search!

Posted by Mary McCoy on Aug 25, 2015 6:00:00 AM

As service providers, you're on the lookout for IT-related news like the latest virus to plague Androids or the newest product release announcement from Apple. You may not necessarily be following the latest changes to Google's search results rankings, but this is one you'll want to bookmark. It could reduce visibility for your company if you're not proactive enough with your web marketing strategy...

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Topics: Industry News, Sales & Marketing, MSP Best Practices

Not Your Typical PSA: A Q&A with Founder and CEO of Vorex, Mike Salem

Posted by Mary McCoy on Aug 24, 2015 6:00:00 AM

This is a public service announcement advocating the MSP adoption of professional services automation, a PSA for PSAs. Cue the furrowed brow, black and white color scheme, and Sarah McLachlan soundtrack. In all seriousness, a PSA tool is hugely beneficial for project management and business efficiency. To help better explain the value of such a tool, we sat down with Mike Salem, Founder and CEO of Vorex. Not only a Navigate 2015 sponsor, Vorex is also one of the leading PSA platforms we integrate with. What challenges can professional services automation help you overcome? What features make your job easier? Check out our Q&A!

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Topics: MSP Best Practices, Navigate 2015

What a Successful Service Provider Looks Like in the U.S. and U.K.

Posted by Mary McCoy on Aug 21, 2015 6:00:00 AM

A rather large "pond" separates United Kingdom MSPs from those in the United States. Despite this distance, the superstars from each region closely resemble one another. They understand their respective markets and know how to take full advantage of the managed IT services business model to achieve longterm growth.

While the verticals they pursue may differ or the challenges they meet may be unique to their locations, the core characteristics of successful MSPs remain the same in both the U.K. and the U.S. 

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Topics: Managed IT Services, MSP Best Practices, United Kingdom

5 Minute VIDEO: How to Implement a Marketing System

Posted by Mary McCoy on Aug 17, 2015 12:00:00 PM

5 Minute VIDEO: How to Implement a Marketing System

Founder of the Technology Marketing Toolkit, Robin Robins is the premiere 
marketing consultant, sales trainer, and author over 7000 growth-driven MSPs, VARs and Solution Providers have worked with to implement scalable and profitable marketing programs for their companies. Why do they all turn to her? She's an IT veteran with fifteen years of experience working in the industry!

If you're a partner that's attending our sold-out user conference, Navigate 2015, you'll get the chance to hear Robin speak live! If you can't join us in Vegas this year, but are unable to launch your marketing strategy, still tune in! Robin provides a high-level overview of how to implement a system with real business results. 

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Topics: Sales & Marketing, How to Grow Your Business, Navigate 2015

Why Should They Buy from You? What Robin Robins Taught Me about Unique Selling Propositions (USPs)

Posted by Mary McCoy on Aug 5, 2015 6:00:00 AM

So you provide proactive IT support and specialize in serving clinics and hospitals? Big fat deal - so do your competitors! What truly differentiates your managed IT services from the guy around the block? What do you do better than every other IT solutions provider in your area who's prospecting to the same audience? 

Last week, I attended the Robin Robins Producer's Club Q3 event in Nashville, Tennessee. Each session was filled with actionable tech marketing and business management strategies, like developing a targeted email campaign to close prospects and debriefing your quarter. While both of these agenda items were helpful, Robin's workshop on Unique Selling Propositions (USPs) was particularly relevant for growth-driven MSPs, especially as the market becomes increasingly saturated. Keep reading for top takeaways from the session!

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Topics: Sales & Marketing, How to Grow Your Business, Navigate 2015

5 Things MSPs Need to Know about the Windows 10 Upgrade Launch This Wednesday

Posted by Mary McCoy on Jul 27, 2015 6:00:00 AM

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This Wednesday, July 29th, Microsoft will officially launch their new Windows 10 operating system for both business and home users. If your non-enterprise end users have either Windows 7 or Windows 8.1 installed on their devices, they are eligible for a free upgrade up until July 29, 2016 - a full year after upgrading. As MSPs, however, you may be hesitant to immediately roll out Windows 10, since it likely still has bugs to be corrected. Unfortunately, with its release date imminent, there's been widespread anxiety about clients receiving upgrade notifications and worse, installing Windows 10 without consulting their IT department, IT solutions provider, and/or MSP. If you've been uneasy about Microsoft's latest launch and want to know how to best prepare yourself for July 29th, keep reading!

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Topics: Industry News, Managed IT Services

VIDEO: Why Robin Robins Thinks MSPs Struggle to Market their Businesses

Posted by Mary McCoy on Jul 23, 2015 12:00:00 PM


Marketing. Managed IT Services. Marketing. Managed IT Services. No matter how hard you try, MSPs often can't get these two concepts to agree with one another. You haven't tried launching a marketing program either because you don't know where to start or you don't believe you have enough time to manage it. Perhaps you're even resistant to the idea because you're naturally distrustful of salespeople and marketers, and don't want to become one. Eeek the buzzwords! Whatever your reason is for struggling to build a solid marketing platform, you're not alone. Many MSP business owners have yet to incorporate a marketing strategy into their overall business plan. This is a colossal mistake.

No one understands this better than Robin Robins, the premiere marketing consultant, sales trainer, and author over 7000 MSPs, VARs and Solution Providers have worked with to implement scalable and profitable marketing programs that drives sales and growth for their companies. With her signature Technology Marketing Toolkit and fifteen years of experience serving the IT industry, Robin knows how to align MSPs' marketing endeavors with the time and resource constraints you're subject to. We're thrilled to feature her as a keynote speaker at Navigate 2015, our user conference in Las Vegas! To give you a little taste of what you can expect to learn from Robin at Navigate, she's created a series of videos we'll be sharing here on our blog!

First up, Robin explains the two mindsets of IT business owners and why she thinks MSPs run from marketing.

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Topics: Sales & Marketing, Navigate 2015

5 Cases of Companies that Successfully Pivoted Business Models

Posted by Mary McCoy on Jul 21, 2015 12:00:00 PM


(and one case of a well-known brand that failed to stay relevant with the changing times)

Does your business model make sense? Just because it did at one time doesn't mean it still does now. No one understands this better than these five companies that went back to the drawing board to reestablish their claim on their respective markets, or those markets they broke into as a result of recognizing a different need that their products or services could solve. As MSPs, it may be time to rethink the way you do business.

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Topics: Managed IT Services, How to Grow Your Business, Network Operations Center, NOC

Excess IT Labor Demand in the UK Signals Need for New Business Model

Posted by Mary McCoy on Jul 14, 2015 12:00:00 PM


Business is booming in the United Kingdom's (UK) IT market! According to CompTIA's UK State of the Channel Report (2015,) the IDC estimates that the UK IT market has reached approximately £97 billion ($163 billion), making up 4.5% of the global total. Unfortunately, as we're seeing worldwide, this market growth has triggered a higher demand for highly skilled IT labor than there currently is a supply of, driving the cost of labor sky-high. How can MSPs subject to these constraints not only survive, but thrive under such an IT skills shortage? 

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Topics: rmm, How to Grow Your Business, Network Operations Center, UK

Family Feud: Managed IT Services 2015 [Quiz]

Posted by Mary McCoy on Jul 13, 2015 6:00:00 AM


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Do you have a case of the Mondays? We've all been there. Luckily, we're easing you back into your work week with a managed IT services version of the classic TV gameshow, Family Feud. In case you haven't kept your finger on the pulse of the channel, we've compiled key data from recent surveys to help you identify market opportunities and challenges in the IT industry this year. What did respondents prioritize as provisions in their Service Level Agreements (SLAs)? Have IT salaries increased over the years? Which skills are desired the most when hiring, and what might account for an IT skills shortage? Answers to this and more!

It's time to play...Family Feud!

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Topics: Industry News, Managed IT Services, IT Community

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