Mary McCoy

Meet Mary! Mary McCoy is Continuum’s resident Inbound Marketing Specialist and social media enthusiast. She recently graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

True or False - Test Your Backup & Disaster Recovery (BDR) Wits!

Posted by Mary McCoy on May 15, 2015 6:00:00 AM

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Clear your desk, and take out a writing utensil...

How much do you know about Backup and Disaster Recovery (BDR)? Whether you're a seasoned pro or just starting to offer clients your fully managed BDR solution, "acing" this quiz may not be as easy as you'd think! Just as the world of IT can take you by surprise and hit you with a virus here or malware there, we've thrown in a few of our own curve balls. Invite your employees to play along on their lunch break, and leverage this content for your own content marketing when selling business continuity as a service! Prospective clients may not know about the very real costs of data loss and could be risking company health daily by not having an effective, proactive solution in place. 

Are you the right person to clue them in? Do you think you're game? It's time to see what you're made of in our first ever true or false quiz...

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Topics: Backup & Disaster Recovery, IT Community

10 Service Delivery Mistakes that Guarantee Failure for MSPs

Posted by Mary McCoy on May 14, 2015 6:00:00 AM

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We all fall into the nasty habit of thinking we have everything figured out, whether internally or with our client relationships. Often, we become complacent and forget to take temperature checks to make sure everything is operating optimally. Have you surrounded yourself with the right employees? Do your customers know how awesome the team you've assembled is? Are you evaluating your company's performance and taking steps to address any underlying weaknesses? These may be concerns that have slipped your radar. 

Last week, the Continuum team flew down to Dallas, Texas for HTG's Q2 Centralized Meeting. The Senior Director of our Help Desk, Jacque Rowden, packed the house as she discussed common managed IT services blunders and how to avoid them. Find out which of these MSP fails may be impeding business growth for you! 

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Topics: Business Management & Growth, How to Grow Your Business, MSP Best Practices, Customer Service

5 Security and Compliance Issues and How to Approach Them: Navigate 2014 Panel Flashback

Posted by Mary McCoy on May 5, 2015 6:00:00 AM

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If security is the responsibility of everyone within an organization, not just the MSP that's serving that business, how do you get your clients to take compliance regulations seriously? How does BYOD increase security risks in verticals like healthcare? What don't your clients understand about data storage and information sharing?

Last year at our inaugural user conference, Navigate, we assembled some of the brightest minds in IT security and compliance to answer these very questions. To get our partners excited about Navigate 2015 in Vegas, we're taking a look back at one of our most engaging panel discussions from the event. Even if you're not a partner, you'll want to learn how your MSP peers navigate this ever-changing dimension of managed IT services, especially if you're serving one of the main verticals.

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Topics: Information Security, MSP Best Practices, Navigate 2015, HIPAA

I DO: 10 Tips for Mastering the MSP Proposal Process

Posted by Mary McCoy on Apr 28, 2015 6:00:00 AM

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"Hi, it's nice to meet you. Want to get hitched?"

Excusing the special genre of reality television that brings total strangers together in holy matrimony, what if this was how marriage proposals worked? What if we didn't take the time to build a solid relationship foundation before walking down the aisle. Think about how awkward it would be to stand in front of two-hundred of your friends and family members, after taking out a second mortgage on your house just to afford the venue, only to find out that you and your nearly-betrothed aren't suited for one another at all.

"Wait, before we say our 'I Dos,' you didn't want kids. I'm not making that up, right?"

Before entertaining the idea of a marriage proposal, couples typically make sure their life plans match up. Try getting down on one knee a week into dating, and see how your success rate compares a few years later. The same principle applies when it comes to the MSP proposal process. Too often, IT solution providers opt for the "quickie" Vegas wedding approach and try to "put a ring on it" without truly knowing who they're writing their vows for. Are you taking the time to learn what your prospects need? If they have cold feet, are you addressing those concerns?

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Topics: Sales & Marketing, How to Grow Your Business, MSP Best Practices, CompTIA Content

4 Ways Microsoft Is Investing in Data Security & Compliance for Office 365

Posted by Mary McCoy on Apr 27, 2015 11:00:00 AM

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The month of April has seen its fair share of Microsoft announcements. Between Lync Online's transition into Skype for Business and the tech community's first look at Exchange Server 2016, you may have missed or already forgotten about the key product enhancements coming to an Office 365 near you. MSPs can rejoice in the new data security measures the cloud service email provider has on their road map for the remainder of the year.

Because Microsoft understands the need for privacy in a public cloud infrastructure, especially among IT service providers who are held to strict compliance standards, Office 365 will soon be unveiling features geared at increasing administrators' control over their clients' email environments and the safety of their associated data transactions. 

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Topics: Industry News, Information Security, Cloud Computing, Cloud Services

What's Your Computer Virus Name? Play Along to Find Out!

Posted by Mary McCoy on Apr 24, 2015 6:00:00 AM

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Heartbleed, POODLE and Shellshock ain't got nothing on you! Cross the firewall, and step on over to the dark side. It's time to wear a new hat, a black one. All day you shake your head, dealing with clients that clicked that unknown email link and are now wondering why their systems are infected with malware. Perhaps your eye involuntarily twitches every time someone says the word, Cryptolock...I'll stop right there.

Fighting cybercrime is an unfortunate part of any MSP's job description, and really...who comes up with the names for these things? Case in point: FREAK stands for Factoring Attack on RSA Export Keys, except that it doesn't. We decided to create a few virus names of our own to throw in to the mix. Which IT threat are you? 

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Topics: Information Security

Change the Way You Think of Cash Management!

Posted by Mary McCoy on Apr 23, 2015 6:00:00 AM

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"An investment in knowledge pays the best interest." ~Benjamin Franklin~

As solutions providers, you manage IT services. As business owners, you manage cash. Do you keep enough of your sales earnings in cash reserves or are you spending money faster than you're making it? In the Quick Start Guide to Cash Management, CompTIA, the world's leading provider of vendor-neutral IT certifications, establishes that there are two main schools of thought when it comes to cash management strategies, each dependent upon how much you put away for safe keeping. Are you gambling the financial health of your business?

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Topics: Business & Revenue Growth, How to Grow Your Business, MSP Best Practices, CompTIA Content

Time Out: Security Concerns You Should Keep an i on with the Release of the Apple Watch

Posted by Mary McCoy on Apr 22, 2015 9:30:00 AM

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image source: https://www.flickr.com/photos/45829946@N05/

With the Apple Watch's big release in two days and pre-orders already having sold out, the security implications of wearable technology and the Internet of Things have been front in center and for good reason. With widespread adoption of the Bring Your Own Device (BYOD) revolution in offices of all sizes today, MSPs have to educate their target audience on the importance of mobile security and encourage clients to establish use policies and response plans, should their devices become compromised.

Have you considered offering Mobile Device Management (MDM)? While one should always be wary of potential vulnerabilities in new gadgets and gizmos, the security concerns around Apple Watch can be mitigated if you encrypt the iPhone it connects with. Still, there are a few aspects of Apple's newest toy you should watch out for...

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Topics: Industry News, Information Security, BYOD & IT Mobility, mdm

How Do You Market, Call & Set an MSP Appointment? [Webinar]

Posted by Mary McCoy on Apr 20, 2015 6:00:00 AM

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It's hard to get your foot in the door when you can't get a date on the calendar. Are you looking to accelerate sales? If you want to grow your MSP business, you can't rely on prospects coming to you or having your phones ring endlessly. That's not how the managed IT services industry operates. In order to make the sale, you have to arrange a time to meet with prospects. Have you found setting MSP appointments to be challenging? You may be going about it in the completely wrong way...

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Topics: Business & Revenue Growth, Sales & Marketing, Managed IT Services

Increase Website Conversion with this Go-to Home Page Optimization Guide!

Posted by Mary McCoy on Apr 9, 2015 12:00:00 PM

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Come on in, take off your coat and stay awhile.

Imagine you're hosting a house party, and the invite list is a gaggle of those you wish to impress. As your guests start to arrive, are you going to greet them at the door wearing your pajamas? When the doorbell rings, are you going to open the door and then walk away, leaving visitors to stand in the archway bewildered? Of course not. You're trying to make a positive impression, and you know that looking sloppy or leaving attendees to fend for themselves will just drive them away. Are you showing that same level of hospitality online? 

In honor of International Conversion Rate Optimization Day (CRODAY), we're helping you generate and nurture leads by focusing on the digital doormat, your website's home page. Learn how to be the perfect host and usher visitors into your domain properly with this guide to managed IT services home page optimization!

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Topics: Sales & Marketing, Managed IT Services

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