What efforts are you making when it comes to search engine optimization (SEO)? Are you making any efforts at all? This week, Scott Glidden is joined by Ben Austin, Content Marketing Manager at Continuum, to discuss how you can use available tools and information to have your website rank higher in search results. One of the best ways to do this is to take advantage of Google Analytics. However, if it's your first time venturing into this tool, it can be a bit intimidating. Luckily, Ben simplifies the process to get you off on the right foot. Ben and Scott also cover the importance of having a mobile-friendly website in the wake of Mobilegeddon and during a time in which mobile device usage is skyrocketing. Tune in to learn about SEO, mobile optimization, and much more!