Most MSPs we encounter do not have a set sales or marketing strategy. It simply takes up too much time in the long run, and some just don't know where to start. Many MSPs get trapped thinking only about how to make net-new sales. Have you forgotten about your existing client network and the cross-sell, upsell opportunity each end-user presents? Sure, they use your remote monitoring and management (RMM), but do your clients know you offer backup and disaster recovery (BDR) or mobile device management (MDM) as well? How well are you marketing these services?
Maybe you're not making the sale because your pricing is outdated. Per-device may have made sense 10 years ago, but with BYOD growing at an increasing rate, perhaps a per-user model is wise.
If you need to recharge your managed services selling strategy, tune in to this week's MSPtv. We're joined by our Director of Sales, Matt Waters, who will help you iron out the edges of your sales and marketing action plan to keep you top of mind with clients, thereby introducing new monthly recurring revenue streams!