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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Marketing KPIs You Should Be Tracking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 15, 2017

The Weekly Byte Episode 54

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of The Weekly Byte, we dive into five marketing KPIs that all MSPs should be tracking—watch now to learn more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 8, 2017

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

20+ Charts You Can Use in Your Sales & Marketing Efforts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 1, 2017

The Weekly Byte Episode 52

Data visualization is a great way to leverage statistics, market research and important metrics in your marketing and sales collateral. The right graphics can help augment any text or bullets you’re leveraging, and sourcing data from well-known research firms and groups is a great way to build the use case for your managed services offerings. In this special one-year anniversary episode of The Weekly Byte, we dive into this topic and offer access to 20+ charts you can instantly download and leverage in your own efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

15 Newsletter Templates You Can Send to Prospects & Customers Right Now: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 24, 2017

The Weekly Byte Episode 51

Newsletters are a great way to stay top-of-mind with prospects and customers, while providing valuable and educational information they can use to be more productive in the workplace. In this episode of The Weekly Byte, we explore the value of an e-newsletter and offer 15 customizable templates you can download to jumpstart your efforts today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Ways to Improve Website Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 17, 2017

The Weekly Byte Episode 50

Lead generation is arguably the most important function of your MSP website—but it takes more than simply putting a few forms up to drive long-term success. In this episode of The Weekly Byte, we look at five ways you can improve conversion rates on your website to start generating more leads today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Ways to Create a Consistent Brand Message & Value Proposition: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 10, 2017

The Weekly Byte Episode 49

Defining your value proposition and identifying what makes your business unique is a key component of your marketing and sales strategy—but how do you ensure that message is used consistently across various digital channels and even during sales conversations? In this episode of The Weekly Byte, we explore four ways to make sure your value prop is being delivered effectively and consistently!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

What to Do After a Prospect Fills Out a Lead Form: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 3, 2017

The Weekly Byte Episode 48

How are your sales reps engaging with leads who fill out forms on your website? Leveraging content to generate leads via your website is an essential component of inbound marketing, but how you follow up with those leads is equally important. In this episode of The Weekly Byte, we break four ways you can follow up with web-generated leads. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Six Fields to Include on Lead Capture Forms: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 27, 2017

The Weekly Byte Episode 47

Capturing leads via your website is one of the best ways to build your prospect database—but what information should you actually be asking visitors to submit when filling out your forms? In this episode of The Weekly Byte, we break down six fields you can include in your lead capture forms!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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