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Brandon Garcin

Brandon Garcin is a Senior Content Strategist at Continuum, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

A Look at Today’s Changing Managed IT Services Landscape

Posted by Brandon Garcin on March 15, 2017

A Look at Today’s Changing Managed IT Services Landscape.png

The managed IT services market today is experiencing significant change. Businesses across all industries are becoming increasingly dependent on technology, and the skills gap in this industry continues to widen. What’s more, we’re beginning to see the potential for new legislation or policy that may impact how IT outsourcing services are delivered and consumed.

As these trends converge, MSPs must take a tactical approach to ensure that they’re aligning the right internal and external resources, putting the right processes in place and placing themselves on a path toward long-term success and stability.

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Topics: Business Development and Growth, Industry News

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 6, 2017

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Amazon S3 Outage: Three Takeaways for MSPs Following This Week’s Downtime Event

Posted by Brandon Garcin on March 2, 2017

Amazon S3 Outage-Three Takeaways for MSPs Following This Week’s Downtime Event.pngEarlier this week, Amazon Web Services’ S3 system suffered an outage for about four hours—leaving many websites and web-based services either partially or entirely inaccessible. S3, a cloud storage system (S3 stands for Simple Storage Service), experienced what Amazon referred to as “high error rates” that reportedly impacted websites like Slack, Trello, Imgur and many others. 

While these large-scale downtime events don’t happen too often—before this week the most recent sizable S3 outage was in 2015—they do present an opportunity for managed service providers (MSPs) to ensure they’ve got the right systems and processes in place to properly support their clients and minimize end user impact. Here are three reminders MSPs can take from this week’s outage:

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Topics: Industry News, Backup and Disaster Recovery

Four Signs of a Strong Social Media Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 27, 2017

The Weekly Byte Episode 44

Social media platforms offer unprecedented opportunities to engage with customers and prospects in real time—but how can MSPs tap into this channel to drive meaningful conversations with their audience? In this episode of The Weekly Byte, we outline four key aspects that define a strong and effective social media presence; tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte

Scalability, Cybersecurity & Cloud Services: Three eBooks to Support MSP Growth in 2017

Posted by Brandon Garcin on February 21, 2017

Three-eBooks-to-Support-MSP-Growth-in-2017.pngThe managed IT services industry is constantly changing, and it can be difficult to stay up-to-date on the latest changes, trends and best practices. Today, things like cloud computing, an increasingly-complex cybersecurity landscape and other pressures are forcing MSPs to rethink their approach to service delivery, sales and marketing, and other key aspects of the business.

To help you stay ahead of the curve and set yourself up for success in 2017, we’ve compiled three of our most popular eBooks. Check them out below!

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Topics: Business Development and Growth, Cloud Computing, Cybersecurity and Threat Management

Three Ways MSPs Can Demonstrate Value to Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 13, 2017

The Weekly Byte Episode 42

There’s no denying the importance of effectively demonstrating the value of your services to prospects—but what about existing customers? In this episode of The Weekly Byte, we dive into three ways you can show your value and stay top-of-mind with clients who are already purchasing from you. Tune in now to learn more!

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Topics: Sales and Marketing, Customer Service, The Weekly Byte

Six Copywriting Tips to Help MSPs Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 6, 2017

The Weekly Byte Episode 41

Your MSP website is only as good as the content it’s promoting—and the right approach to copywriting can make all the difference when you’re trying to generate a steady stream of inbound leads. In this episode of The Weekly Byte, we offer six copywriting tips and recommendations that you can use to craft compelling, concise messaging and ensure you’re always putting your best foot forward when creating and publishing content!

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Topics: Sales and Marketing, The Weekly Byte

Three Things You Should NOT Do on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 30, 2017

The Weekly Byte Episode 40

Building an effective MSP website that drives high-quality leads isn’t an easy task—and although there are a number of important best practices you should be following, there are also a number of pitfalls and mistakes you’ll want to avoid.

In this episode of The Weekly Byte, we explore three common web marketing tactics that can actually end up working against you. Tune in now to learn how to overcome these challenges and transform your website into a powerful lead-generating engine!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

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