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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Brandon Garcin

Brandon Garcin is Continuum's Senior Content Strategist, and is responsible for the creation and execution of a variety of resources designed to win new business and support existing customer accounts. He has authored more than a dozen eBooks which have generated thousands of downloads, and has consulted with hundreds of Continuum partners to help improve their marketing and lead generation efforts through website optimization and content development. Brandon is also the host of The Weekly Byte, a video and audio series produced by Continuum that provides quick, digestible tips and best practices that MSPs can use to help their business succeed.
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Recent Posts

Subject Line Best Practices to Increase Open Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 17, 2017

The Weekly Byte Episode 63

Email is one of today’s most popular marketing and sales channels—but if you want your prospects and customers to actually open the emails you're sending them, you’ll need a strong subject line. In this episode of The Weekly Byte, we offer helpful tips and tricks you can use to optimize your subject lines and increase email open rates!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Must-Haves for Your LinkedIn Profile: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 10, 2017

The Weekly Byte Episode 62

What makes a LinkedIn profile great? For MSPs, it’s all about creating the right first impression with your prospects and customers. In this episode of The Weekly Byte, we outline five must-haves for your LinkedIn profile—tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Building Your 2H 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 3, 2017

The Weekly Byte Episode 61

Are your marketing programs setup for success in the second half of the year? In last week’s byte, we talked about how to conduct a mid-year performance review of your marketing programs to determine what’s working and what isn’t—and this week, we explore how to put that insight into practice and build a successful plan of attack for the remainder of the year. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Your Mid-Year Marketing Checkup: What's Working and What Isn't? The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 26, 2017

The Weekly Byte Episode 60

It’s important to keep tabs on the performance of your marketing and sales programs to ensure you’re getting the right ROI and are meeting your goals for the year. And since we’re now halfway through 2017, there’s no time like the present to dig into the numbers and make sure you’re on track for a successful second half of the year! In this episode of The Weekly Byte, we offer quick insights into how you can measure and take a temperature check of your marketing programs.  

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

A White Label Sales Deck You Can Use to Pitch to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 19, 2017

The Weekly Byte Episode 59

Making the right first impression with your prospects can be the difference between a successful close or a lost opportunity—and the sales materials and presentations you leverage play a significant role in that process. With that in mind, we’re excited to introduce a new white-label deck you can use to demonstrate your value during pitch meetings! In this episode of The Weekly Byte, we talk about the value of a strong presentation, where to download the deck and how best to leverage it.  

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 IT Certifications to Equip Your Techs with this Year

Posted by Brandon Garcin on June 15, 2017

5 IT Certifications to Equip Your Techs with this Year

Given how constantly technology changes, managed services providers (MSPs) must be lifelong learners. On one side, you learn to identify client needs and how best to support them, and in so doing, gain their trust to create a long-lasting business relationship.

But there’s more to being an MSP. Do you know how to stay on top of new demands in high technology to maintain the awesome customer service and support you already provide to your clients? You can optimize service delivery by making sure your technicians constantly learn new skills and gain new IT certifications. By doing this, they'll be even more of an asset to your company.

With so many certifications out there, we thought we would shorten the list and give you the top five to target in order to grow your MSP business in 2017.

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Topics: Business Development and Growth, Help Desk, Customer Service

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 12, 2017

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Segment Your Prospect Database to Increase Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 5, 2017

The Weekly Byte Episode 57

Email marketing provides a great platform for you to nurture your leads and prospects and eventually convert them into customers. It’s difficult, however, to be all things to all people—and if you aren’t segmenting your database effectively you may struggle to achieve the results you’re looking for. In this episode of The Weekly Byte, we discuss how to segment your prospects based on their unique interests to deliver targeted content and boost conversion rates. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Four Reasons to Leverage Chat on Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 30, 2017

The Weekly Byte Episode 56

Web-based chat provides a great vehicle for engaging with prospects and customers in real-time, and has a number of benefits that phone or email support can’t provide. In this episode of The Weekly Byte, we outline four reasons you should be leveraging chat on your website. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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