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Lily Teplow

Meet Lily Teplow! After majoring in Communications and French, Lily graduated from South Carolina's Furman University and now takes on her new role as Content Marketing Associate at Continuum. In her spare time, Lily enjoys singing, traveling, and cheering on her favorite Boston sports teams!
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Recent Posts

Partner Spotlight: How Continuity247 Empowers This MSP to Complete Data Restores in 75% Less Time

Posted by Lily Teplow on May 26, 2017

How Continuity247 Empowers This MSP to Complete Data Restores in 75% Less Time

Offering backup and disaster recovery (BDR) services is a must for managed services providers (MSPs) who are looking to stay competitive and grow their business in the years to come. There’s a significant opportunity to provide business continuity services to clients who now require consistent uptime, yet challenges persist that can prevent the kind of success necessary to build and scale a profitable BDR business.

So, what exactly are these common BDR challenges, and how can MSPs overcome them in order to operate more efficiently and maintain a healthy profit margin?

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Topics: Backup and Disaster Recovery, Continuity247

The Top 5 IT Security Skills SMBs Need in 2017 [CHART]

Posted by Lily Teplow on May 5, 2017

The Top 5 IT Security Skills SMBs Need in 2017 - CHART

Cybersecurity is not a new concept, but it is taking on new importance this year. Today’s digital organizations are driven by new technology and dependent on orderly data, and everyday life seems to be increasingly happening on top of connected infrastructures. The risks posed by cybersecurity attacks are monumental, but to mitigate those risks, new skills are needed.

However, modern businesses, specifically small- and medium-sized businesses (SMBs) are struggling to keep up with the cybersecurity skills required to secure IT infrastructures, respond to incoming threats and ensure proper operations. According to CompTIA’s recent report, The Evolution of Security Skills, between 18 and 32 percent of companies say that they need significant improvement to existing security expertise across various topics. So, with the apparent need for improved security skills, how can you present your managed IT services to prospective clients as a solution for bridging this widening security skills gap?

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Topics: Sales and Marketing, Cybersecurity and Threat Management, MSP Sales Chart

The Top 5 MSP Blog Posts of April 2017

Posted by Lily Teplow on May 1, 2017

The Top 5 MSP Blog Posts of April 2017

Did you know that this week is National Small Business Week? Every year since 1963, we take time to recognize the critical contributions of America’s entrepreneurs and small business owners. As an MSP, this hits close to home because many of your clients are small business owners themselves. It is your core mission to do everything you can to protect these businesses and ensure all their IT needs are covered. Therefore, we’ve dedicated this month’s roundup of our top blog posts to helping both your business and your clients’ businesses be as successful as they can be.

Read up on how you can strengthen your clients’ cybersecurity strategy, how to perform quarterly business reviews to ensure successful service delivery, how to engage current and prospective clients with newsletters, and much more in our most popular posts below!

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Topics: Business Development and Growth, Sales and Marketing

3 Strategies for Increasing Your Productivity as a Business Owner

Posted by Lily Teplow on April 20, 2017

3 Strategies for Increasing Your Productivity as a Business Owner

If you own your own business, you're an extremely busy person. It's important to find ways to be more productive, but also make sure you're getting the rest and separation you need to be an effective business owner. This can be a lot easier said than done.

Maintaining a healthy work-life balance is a struggle for many managed services providers (MSPs). You are knowledge workers, and process a tremendous amount of information in your day-to-day. But in order to be a topnotch provider for your clients and run a successful MSP business, you need to maximize your time and be as productive as possible. So, as a business owner, how can you increase your productivity while maintaining a healthy work-life balance? Start with these three strategies.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention, Service Delivery and Operational Efficiency

All MSPs Need to Be Performing Quarterly Business Reviews. Here’s How.

Posted by Lily Teplow on April 4, 2017

All MSPs Need to Be Performing Quarterly Business Reviews. Here’s How.

It’s officially April, which brings one specific thing to mind. Now, I’m not talking about taxes or the long-awaited start of baseball season. I’m referring to the first quarter of 2017 coming to a close, which opens the opportunity for you to perform quarterly business reviews (QBRs) with your clients.

As a managed IT services provider (MSP), your goal is to build strong, long-term relationships with your clients. This relationship is usually defined by the quality of your work and the value you are delivering to the client. A great way to demonstrate this value is to perform QBRs. These are an essential component of your service offering and they help set you apart as an elite MSP partner, rather than just a vendor.

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Topics: Business Development and Growth, Revenue Growth and Profitability

The Best of BDR for World Backup Day

Posted by Lily Teplow on March 31, 2017

World Backup Day Best of BDR

What would you do if you lost everything? This is exactly the question that World Backup Day prompts you to consider when you land on the awareness website. Data is such a business driver today, but one small accident or failure could cause productivity and profit to come to a complete halt. For MSPs, an essential first step in building a successful business continuity plan for your clients is helping them recognize the need for backup and disaster recovery (BDR) – and what better day to start than World Backup Day?

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Topics: Industry News, Data Protection, Backup and Disaster Recovery

Breaking Down the Dangers of Social Engineering

Posted by Lily Teplow on March 24, 2017

Breaking Down the Dangers of Social-Engineering

By now, we’re all familiar with the type of hacker who uses their technical skills to infiltrate computer systems and compromise sensitive data. It’s seen in news headlines across the globe today. However, there’s now another type of hacker who uses special tactics to exploit the one weakness that every organization has: human psychology.

This is more commonly known as social engineering, which is the art of manipulating people so they give up confidential information. Not only are social engineering attacks becoming more common against small- and medium-sized businesses (SMBs), they’re also becoming more sophisticated. This makes things very tough for the MSPs that aim to serve and protect those SMB clients. So, in order to stay a few steps ahead of cybercriminals, here’s what you should know about social engineering attacks and how MSPs can help prevent clients from falling victim to them.

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Topics: Industry News, Cybersecurity and Threat Management

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges

Posted by Lily Teplow on March 17, 2017

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges.png

Although backup and disaster recovery (BDR) has become a staple to every MSPs technology stack, many still struggle to develop a profitable and sustainable BDR line of business. Some of the common challenges we hear today include finding the right solution to fit your clients’ needs, or delivering effective data backup to clients across specific industries. Others have a hard time dealing with solutions that have become too cumbersome and time-consuming to manage, or even dealing with disaster recovery scenarios. As an MSP offering BDR services, your goal is to provide clients with reliable data backup and business continuity, but how can you do so when these challenges stand in your way?

Sometimes, the best way to succeed is to learn through others’ success. That’s why we’re sharing the stories of two Continuum partners who faced certain BDR challenges but proceeded to overcome them by leveraging Continuity247, our fully-managed BDR platform. Let's take a closer look!

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Topics: Backup and Disaster Recovery, Continuity247, Partner Success

Overcoming Cybersecurity Challenges with Managed IT Services

Posted by Lily Teplow on March 16, 2017

Overcoming Cybersecurity Challenges with Managed IT Services.png

If there is one thing we can be certain about when it comes to cybersecurity, it’s that the landscape will remain dynamic and turbulent over the coming years. Today, news headlines are dominated by cyberattacks and breaches that span across all industries – causing security to be top of mind for almost all businesses. However, these headlines don’t seem to be slowing down, which means that businesses are still struggling to keep up with the rapidly evolving threat landscape.

So, what are the biggest obstacles businesses face in achieving a stronger cybersecurity posture, and how are MSPs best-suited to help clients and prospects overcome these obstacles?

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Managed Security Services

20 Statistics to Help MSPs Sell Managed IT Services in 2017

Posted by Lily Teplow on March 10, 2017

20 Statistics to Help MSPs Sell Managed IT Services in 2017.png

Why exactly should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince them?

They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case here are 20 statistics you can use to prove why businesses should partner with you.

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Topics: Sales and Marketing, Backup and Disaster Recovery, SMB Trends, Cybersecurity and Threat Management

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