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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Nate Teplow

Nate Teplow is a Sr. Product Marketing Manager at Continuum, currently managing the company's RMM marketing initiatives. Nate's experience spans inbound marketing, content strategy, marketing communications and B2B lead generation. A proud Miami Hurricane alumni, Nate enjoys staying active, traveling to new places and performing A/B tests.
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Recent Posts

Remembering Those Who Have Fallen and Thanking Those Who Have Served

Posted by Nate Teplow on May 29, 2017

Remembering Those Who Have Fallen and Thanking Those Who Have Served

On this Memorial Day, we wanted to take a moment to thank all those who have served in our military, and those who have given their lives for our freedom. We feel that there is no greater sacrifice to be made than to serve your country and we salute all the veterans out there on this Memorial Day.

As veterans return home from service, many of them choose to leverage their acquired skills and get jobs in the IT industry. We understand the close ties that IT professionals have with the military, and many of our own employees and partners have served our country.

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Topics: IT Community, Continuum Veterans Foundation (CVF)

How to Identify Your Unique Selling Proposition and Differentiate Your Company

Posted by Nate Teplow on April 13, 2017

How to Identify Your Unique Selling Proposition and Differentiate Your Company

With the growing competition in the MSP landscape, developing a unique selling proposition is more important than ever. As the marketing continues to evolve and consolidate, it can be tough to identify and articulate what makes your MSP unique – especially in a services-based environment. You need to offer prospects an immediate glimpse of what sets your company apart in order to effectively sell your services and close more deals. So, how exactly can you make yourself stand out from all of the managed IT services offerings available?

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Topics: Business Development and Growth, Sales and Marketing, Podcast

Marketing KPIs All MSPs Should Be Tracking

Posted by Nate Teplow on March 28, 2017

Marketing KPIs All MSPs Should Be Tracking

In today’s increasingly-digital business landscape, everything is measurable. For growth-oriented MSPs, key performance indicators (KPIs) are essential in making sure your business is on a path to greater profitability and success. Now, there are certain profitability and sales KPIs you should be keeping track of, but what should you measure when it comes to marketing? If you’re looking to develop or refine an analytic strategy for your marketing efforts, here are some key metrics you should consider.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

How MSPs Can Create a Profitable Cybersecurity-as-a-Service Offering

Posted by Nate Teplow on March 8, 2017

How MSPs Can Create a Profitable Cybersecurity-as-a-Service Offering.png

Cybersecurity has been a concern for businesses ever since they started building digital assets. It’s no new topic in the IT industry, either. Due to an increased reliance on technology and a heightened awareness around breaches, cybersecurity has now become a top priority. It's clear that the demand for cybersecurity services is growing rapidly, but many MSPs still find it difficult to establish an effective and profitable service offering. So, what exactly can MSPs do to get from needing a cybersecurity offering to actually having one?

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Topics: Cybersecurity and Threat Management, Podcast, Managed Security Services

How to Build a Successful BDR Line of Business

Posted by Nate Teplow on February 28, 2017

How to Build a Successful BDR Line of Business.pngThe backup and disaster recovery (BDR) market has seen tremendous growth over the last five years and presents a big opportunity for managed IT services providers. The small- and medium-sized businesses (SMBs) you serve now require effective disaster recovery and continuity planning as part of their daily operations, and MSPs are best-suited to deliver these services. However, many IT providers still struggle with developing a BDR line of business and profitably servicing their clients. So, what are some strategies MSPs can use to build, strengthen and deliver a successful BDR offering?

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Topics: Business Development and Growth, Backup and Disaster Recovery, Podcast

How to Build a Championship-Winning Team

Posted by Nate Teplow on February 9, 2017

How to Build a Championship-Winning Team.png

News is still buzzing about Super Bowl LI. Whether you’re a Patriots fan, a Falcons fan or just watched for the commercials, you can’t deny that it was an outstanding game. A large part of what made it so great was the two prominent teams that faced off. Building a great team is critical to success, both in the sports world and when it comes to your MSP business. While we couldn’t book Belichick for our most recent MSP Radio episode, we did get to sit down with Mike Barnes, Director of Partner Engagement at Continuum, to chat about what it takes to build a great team and how it leads to business success.

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Topics: Business Development and Growth, Podcast

How to Choose the Best RMM Solution for Your Business in 2017

Posted by Nate Teplow on February 7, 2017

How to Choose the Best RMM Solution for Your Business in 2017.png

No matter what the size, structure or specialties of your MSP business, you should always be evaluating the solutions you use to ensure they’re helping you achieve success. Your RMM solution is a key technology that you build your business around and can directly impact your profitability. Consider your growth goals for the year ahead and ask yourself, “Am I using the right RMM solution for my business?"

Here are some things to consider when looking for the best RMM software in 2017.

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Topics: Business Development and Growth, Remote Monitoring and Management

Scaling Your MSP Business in 2017

Posted by Nate Teplow on January 25, 2017

Scaling Your MSP Business in 2017.png

2017 is officially upon us, and as we settle into this new year, you’ve probably had some time to think about the growth goals you’ve set for your MSP business. So how do you make sure you achieve these goals and scale your business in a profitable way? On a recent episode of MSP Radio, we chatted about challenges MSPs face when growing their business, shared some specific strategies MSPs can leverage in 2017 and discussed details on a new eBook that Continuum has made available to help MSPs accelerate growth in the year ahead.

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Topics: Business Development and Growth, Podcast

8 Strategies for Cross-Selling and Upselling Your Current Clients

Posted by Nate Teplow on December 27, 2016

upsell-cross-sell-strategies

One of the most effective ways to grow your business is by expanding your services with your current clients. They know you, so the cost of upselling or cross-selling an existing client is much lower than acquiring net new business. In adopting this strategy, you can expect a much higher response rate because you've already established a relationship with these decision makers. And since they already understand and buy into the value of your managed IT services, it’s a much shorter sales cycle! 

If you're looking for quick wins and easy growth, here are some strategies that will help you cross-sell and upsell your clients.

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Topics: Business Development and Growth, Revenue Growth and Profitability

How to Decrease Your RMM Support Costs

Posted by Nate Teplow on December 7, 2016

How to Decrease Your RMM Support Costs.jpg

If you want to increase your margins, there are two main ways to do so. Option 1: you can increase your prices, which may lead to tough conversations and/or client churn. Option 2: you can decrease your costs, which can be much more effective because it gives you more control over your margins and isn’t client-facing.

In this blog post, we’ll outline some key considerations and strategies to decrease your remote monitoring and management (RMM) support costs to help you optimize your profitability and grow your business.

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Topics: Revenue Growth and Profitability, Remote Monitoring and Management

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
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