Cybersecurity has been a concern for businesses ever since they started building digital assets. It’s no new topic in the IT industry, either. Due to an increased reliance on technology and a heightened awareness around breaches, cybersecurity has now become a top priority. It's clear that the demand for cybersecurity services is growing rapidly, but many MSPs still find it difficult to establish an effective and profitable service offering. So, what exactly can MSPs do to get from needing a cybersecurity offering to actually having one?