There is little that has been more valuable to our MSP growth than our ability to create strong relationships with CEOs and other key client executives. Executives are notorious for stonewalling IT initiatives for budgetary or other reasons, but these relationships have proved to be the opposite for us. The technical responsibilities of today’s executives are changing, and most would love to have a strong technical resource on which to rely.
In my previous post, I shared five ways you can use your company culture to your advantage in order to grow your MSP business. In this post, I'm going to switch perspectives from MSP owner to CEO. MSPs and IT professionals are often seen as mid-level business resources managed by the Operations Manager. The larger the organization, the lower it seems the MSP naturally sits in this organizational structure. However, if you want to be a $10 million MSP, you need to get a seat at the table. Here are some tips we've learned in our pursuit of building effective executive relationships.