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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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Scott Spiro

Scott Spiro is founder and CEO of Computer Solutions Group, Inc. (Inc. 5000 Honoree in 2015 and 2016), author of the Amazon Top 10 Best Seller “The Business Owner’s Guide to I.T. and All Things Digital”, and sought-after speaker. Most recently in 2015, Scott was interviewed on the CBS Evening News with Scott Pelley, the Los Angeles Times, and CBS/KCAL Channel 9 Los Angeles. He is also recurring Tech Expert on KTLA Channel 5 in LA.
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Recent Posts

The Missing Piece in Your MSP Email Marketing Strategy

Posted by Scott Spiro on May 19, 2017

The Missing Piece in Your MSP Email Marketing Strategy

As CEO of Computer Solutions Group, I've worked with like-minded managed services providers (MSPs) from around the country to share marketing strategies and success stories.

When it comes to bridging the gap between marketing and sales, the MSPs I've partnered with consistently express some of the same challenges to closing new leads – specifically around email marketing. So, to help you find success and grow your business, here are some tips you can use to strengthen your email marketing strategy.
 

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Topics: Sales and Marketing, Inbound Marketing

4 Reasons Cybercriminals Have an Edge and How MSPs Can Shift the Dynamic

Posted by Scott Spiro on March 30, 2017

4 Reasons Cybercriminals Have an Edge and How MSPs Can Shift the Dynamic

Did you know that six years ago, cybersecurity didn’t even rank in the top ten risks prioritized by company boards? Today, we live in a world where cybercriminals seem to have the advantage as they continually find new ways to steal sensitive information. Despite organizations across the globe spending more than ever to manage cyber risk, attackers continue to get through.

So, what has caused cybercriminals to now have the upper hand? This is exactly the question that is answered in a recent report by Intel Security and McAfee. These new findings tell us that it could come down to misaligned incentives between the attacker and the defenders. For MSPs, this presents new opportunities to restructure services and internal processes to incentivize innovation and improve security services.

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Topics: Industry News, Cybersecurity and Threat Management, Managed Security Services

2017 Cybersecurity Trends and How MSPs Can Capitalize

Posted by Scott Spiro on March 1, 2017

2017 Cybersecurity Trends and How MSPs Can Capitalize.pngOver the last several years, cybersecurity has become one of the most vexing problems for companies of all sizes. Today, business owners know hackers are out to steal information from their networks and endpoints, but few have IT experts with the right experience to fight off cybercriminals. However, this situation creates a ripe opportunity for your MSP.

Before you can meet the needs of existing and potential clients, though, you'll need to understand the emerging cybersecurity trends and how to capitalize on them.

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Managed Security Services

An MSP's Guide to On-Site SEO

Posted by Scott Spiro on February 2, 2017

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Does your managed services company struggle to get found online? In the B2B space today, a majority of the sales process happens online. In order to get leads through the door, you need markers in place to direct the right people to your website. Search engine optimization (SEO) gives your business the visibility it needs to bring in new clients.

Oftentimes, MSPs don't know where to start with digital marketing and SEO because it falls outside their area of expertise. Here are some tips you can use to improve your SEO strategy and optimize your website for lead generation.

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

Why MRR Should Be Every MSP's End Game

Posted by Scott Spiro on December 21, 2016

Why MRR Should Be Every MSP's End Game.jpg

Is your cash flow all over the place? Perhaps you accept too many big-ticket IT projects that help you get by in the short-term, but funds run out before landing your next large contract. Solely targeting these one-off projects places tremendous pressure on your business—not to mention your margins—especially if too much time passes in between clients.

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Topics: Business Development and Growth, Revenue Growth and Profitability

6 Simple Mistakes That Cost IT Support Companies Business

Posted by Scott Spiro on December 1, 2016

6 Simple Mistakes That Cost IT Support Companies Business.jpg

Your IT support company offers an excellent set of managed services for potential clients, but you can't seem to land as much new business as you'd expect. Why is that?

You could be unintentionally driving prospects away or missing lucrative opportunities. Whether you're looking to speed up your sales process, drive more qualified leads or develop a more profitable, loyal client base, growth in the new year is possible. You just have to get out of your own way. 

Here are 6 IT support mistakes MSPs make that push clients into the arms of their competitors. 

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Topics: Revenue Growth and Profitability, Sales and Marketing

Cybersecurity Simplified: 2 Questions SMBs Must Ask Themselves

Posted by Scott Spiro on October 25, 2016

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Named National Cyber Security Awareness Month by the Department of Homeland Security, October is a time for the whole nation to become more aware of information security. And while companies should work to increase both internal and external resilience all year long, MSPs are advised to use this period to revisit the cybersecurity conversation with clients.

Where to begin? As you know, cybersecurity encompasses everything from proper password management to encrypted data backups. Rather than overwhelm prospects and clients by detailing all of this, however, start out simple. Frame cybersecurity as a way of providing medical services for client data. Just like in medicine, there are only two classes of service: prevention and treatment. Companies must spend time and effort to either prevent criminals from accessing data or maintain operations in the event of an attack or data breach. 

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Topics: Information Security, Backup and Disaster Recovery, Cybersecurity and Threat Management

Be the Solution to Your Client's Network Bottleneck!

Posted by Scott Spiro on April 16, 2015

Be_the_Solution_to_Your_Clients_Network_Bottleneck_

Let’s say that your client gets new equipment and software for their company’s network, expecting to see a boost in performance. When everything is tested, they see no change in performance, which understandably bums them out. In a situation like this, your client's network is likely bottlenecking, and they might not recognize that. That's where you and your managed IT services come in!

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Topics: Business Development and Growth, Remote Monitoring and Management

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