MSP Blog Logo

BDR

Business Growth

Cybersecurity

Help Desk

MDM

RMM

Sales & Marketing

Subscribe

Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

Featured Post

5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

Read Now

Introducing: A Quick Guide to Marketing and Selling Cybersecurity

Posted January 6, 2017by Lily Teplow

Quick-Guide-to-Marketing-and-Selling-Cybersecurity.png

Have you checked today’s IT headlines yet? I’d bet you couldn’t get past page one without coming across the words ransomware, cybercrime, data breach or the like. As an MSP, you’re constantly tapped into the goings-on in the industry, but can you say the same about your clients? With cyber threats growing more sophisticated year after year, now’s the perfect time to convince business owners that they need to seriously consider their cybersecurity needs.

However, selling your managed security services isn’t always an easy task. Your focus and priority is on keeping your clients protected, which makes it difficult to find the time to create your own marketing campaigns. But imagine if you could become a cybersecurity sales expert without doing all the heavy lifting...

Introducing the new Cybersecurity Sales Success Kit: 2017 Edition! This refurbished kit provides you with everything you need to get your sales and marketing efforts off to a great start this year. Looking for sales enablement guides and resources? We’ve got plenty. Need some customizable marketing collateral? Just plug-in your logo and go. The assets in this kit are designed to help you tailor your pitch and grow revenue by cross-selling existing clients or attracting new prospects to your security offering. 

What else can you find inside the Cybersecurity Sales Success Kit: 2017 Edition? Some additional materials include:

  • A “getting started” guide, detailing how to best use each asset of the kit
  • Customizable, white-label sales and marketing collateral, including
    • Emails
    • An eBook for lead generation
    • Key talking points
    • Presentation materials and resources
    • and much more!

As your clients’ trusted advisor, you can leverage this kit to combine the best of breed tools you already use with the educational materials and expertise needed to help them understand today’s cyber risks and win them over.

Want a sneek peak? Here's an excerpt from the included eBook: 

Email Security Best Practices—Five Ways to Block Phishing Attacks

Employees should always be suspicious of potential phishing attacks, especially if they don’t know the sender. Here are five best practices to follow to help make sure employees don’t become helpless victims:

  1. Don't reveal personal or financial information in an email—Make sure employees also know not to respond to email solicitations for this information. This includes clicking on links sent in such emails. 
  1. Check the security of websites—This is a key precaution to take before sending sensitive information over the Internet. <http> indicates the site has not applied any security measures while <https> means it has. Also consider if employees are practicing safe browsing. Sites that do not serve a legitimate business purpose are also more likely to contain harmful links.

Want more? Download your sales kit today!
Cybersecurity-Sales-Success-Kit-2017-Download

Meet Lily Teplow! After majoring in Communications and French, Lily graduated from South Carolina's Furman University and now takes on her new role as Content Marketing Associate and Blog Manager at Continuum. In her spare time, Lily enjoys singing, traveling, and cheering on her favorite Boston sports teams!

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus