One of the biggest challenges for managed services providers (MSPs) looking to add new clients is that prospects don't always realize their need for managed IT services. A business that may be a prime candidate for your services may be operating under the mindset of, "I've come this far without your help, why should I pay for it now?" The tough part is getting these prospects to answer that question for themselves.
So, how do you go about getting your prospects to that "aha!" moment? You need them to truly understand the risks that are facing them. Once they do, there is a very good chance that they will realize that they can't afford to risk data loss, data breach or the downtime that many of these vulnerabilities present. Instead of preaching to your prospects for hours on end, try challenging them to answer a set of security questions for you to make them realize just how ill-prepared they may be.