“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success. In this first post, we'll tackle how to manage the total cost of ownership (TCO) of BDR.
When MSPs try to calculate the ROI of a business continuity offering, they often look at the cost of the solution they’re leveraging and compare it to the BDR revenue they’ve captured. If the former is smaller than the latter, then they’re satisfied. And while there’s nothing fundamentally wrong with this approach, many providers may find it difficult to ensure long-term profitability and scalability if they aren’t paying attention to the TCO of the tools they’re leveraging.