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Sales and Marketing

Unleashing the Power of Social Selling in Your MSP Business

Posted by Robert Kocis on March 21, 2017

Unleashing the Power of Social Selling in Your MSP Business

I hear over and over that a top challenge for managed services providers (MSPs) is effectively acquiring new clients. It’s very difficult to run a business, handle client care, payroll, HR duties, finance and then in your spare try to “sell.” It’s a common challenge for many MSP owners, but I believe that effective social selling can play a key role in helping you effectively acquire more clients and up-sell, cross-sell and retain your existing ones.

I first started to study and implement social selling in 2014 when I met Annie Stankevich, she was my LinkedIn sales rep at the time. Annie helped me transform how we prospected and engaged with clients at my previous company by leveraging social selling techniques Today, I am fully bought into how powerful social selling can be. 

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Topics: Sales and Marketing, Client Acquisition and Management

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Write an Elevator Pitch for Your MSP Business

Posted by Frank Bauer on March 14, 2017

How to Write an Elevator Pitch for Your MSP Business.png

If there is an Achilles Heel of MSPs, it’s the role of sales and marketing. MSPs, by their very nature, are technology driven. They are comfortable in the realm of tech and can do things that others simply can’t fathom – it’s exactly why they exist! Although sales and marketing are essential in sustaining a profitable business, many MSP owners are often so immersed in the day-to-day of their business that they don’t have the time to market or sell.

But let me tell you something that MSP owners often don’t realize: you’re actually selling at all times. Think about it, you’re in a front-facing role where you’re frequently networking with other business owners. The trouble is, though, that you’re not always in “sales mode.” So, how can you better incorporate sales into your day-to-day in a way that feels natural?

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Topics: Business Development and Growth, Sales and Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

20 Statistics to Help MSPs Sell Managed IT Services in 2017

Posted by Lily Teplow on March 10, 2017

20 Statistics to Help MSPs Sell Managed IT Services in 2017.png

Why exactly should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince them?

They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case here are 20 statistics you can use to prove why businesses should partner with you.

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Topics: Sales and Marketing, Backup and Disaster Recovery, SMB Trends, Cybersecurity and Threat Management

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 6, 2017

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

The Top 5 MSP Blog Posts of February 2017

Posted by Lily Teplow on March 1, 2017

The-Top-5-MSP-Blog-Posts-of-February-2017.pngCan you believe it’s already March? With only one month left in the quarter, it’s time to focus on maximizing your client relationships, closing those deals and ending this month on a high note. Now, if only there were some blog posts out there that would help you do just that... Oh wait!

Although February is a month shorter in days, there was no shortage of valuable posts on the MSP Blog. A lot was covered this past month, including how to strengthen your MSP sales strategies for 2017, how to align your IT services with your clients’ and prospects’ business priorities, tools and tips for greater workplace productivity and much more! So without further ado, here are the top five blog posts our readers couldn’t get enough of this February.

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Topics: Business Development and Growth, Sales and Marketing

Four Signs of a Strong Social Media Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 27, 2017

The Weekly Byte Episode 44

Social media platforms offer unprecedented opportunities to engage with customers and prospects in real time—but how can MSPs tap into this channel to drive meaningful conversations with their audience? In this episode of The Weekly Byte, we outline four key aspects that define a strong and effective social media presence; tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte

5 Tips to Make Your MSP Social Media Savvy

Posted by Lily Teplow on February 20, 2017

5 Tips to Make Your MSP Social Media Savvy.png

We regularly hear our partners grumble about using social media, and it’s no wonder. Some managed services providers (MSPs) simply don’t have the time to support it, some might not see the ROI in it, and others just don’t quite “get” it. However, social media is an essential aspect of marketing and selling your managed services and it can act as an MSP’s differentiator. For starters, it can raise awareness for your company and boost your reputation as a leader in your field. It can also encourage your leads to reach out, look at your website and get to know your business. So, whether you’re looking to better align social media to your sales and marketing strategy, learn how to boost your current efforts, or you’re just starting out, you can use these five tips to make your MSP much savvier in the social media sphere.

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Topics: Business Development and Growth, Sales and Marketing

What Is the Sales Process for an MSP?

Posted by Frank Bauer on February 17, 2017

What is the Sales Process for an MSP?

You can spin up a server with your eyes closed, but one of the real challenges of being a managed services provider (MSP) is acquiring and retaining new business. Sales doesn't always come easily to people with technical backgrounds, and IT solutions providers often think you have to be born with sales skills to be successful. However, with the right strategies and training, all MSPs can master the art of the close.

One of the questions myself and my colleagues hear all the time is “how do I sell managed services?" So, to help you reach more competitive levels of revenue and profitability, we’ll go over the client acquisition process for an MSP and analyze the sales and marketing funnel from the moment a lead is generated to the customer onboarding period. Are you ready to get started?

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Topics: Business Development and Growth, Sales and Marketing

3 Tips for Unleashing Your Managed Services Sales Potential

Posted by Lane Smith on February 15, 2017

3 Tips for Unleashing Your Managed Services Sales Potential.png

We’re already well into the first quarter of 2017, and I bet you’re thinking about how you can amplify the sales of your managed IT services. Many MSPs still struggle with selling their services because there are countless variables to consider. For example, who are your ideal clients and what is your target market? What should your sales force look like and what should your sales cycle look like? The list can go on and on. While you’re figuring these factors out, it’s likely that you’re out selling your managed services already. To help you get started and maximize the effectiveness of your sales team, here are three steps you can take to accelerate your sales cycle and increase your close rates.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Three Ways MSPs Can Demonstrate Value to Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 13, 2017

The Weekly Byte Episode 42

There’s no denying the importance of effectively demonstrating the value of your services to prospects—but what about existing customers? In this episode of The Weekly Byte, we dive into three ways you can show your value and stay top-of-mind with clients who are already purchasing from you. Tune in now to learn more!

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Topics: Sales and Marketing, Customer Service, The Weekly Byte

How to Align Your Managed Services with SMB Business Priorities [CHART]

Posted by Lily Teplow on February 10, 2017

How to Align Your Managed Services with SMB Business Priorities.png

The small- and medium-sized business (SMB) clients you serve today are placing a high priority on technology. Actually, two-thirds of SMBs indicate technology is a primary factor in pursuing their business objectives for the year ahead. They’re looking to move beyond simply managing and maintaining their infrastructure to utilizing technology to solve their business’ top problems. Many SMBs are wanting to increase their investment in technology and IT expertise, but some barriers still exist.

As your prospects try to find the right service provider, they’re carefully thinking about how they can focus on core business objectives without worrying about their IT needs. But did they know that in outsourcing to an MSP like you, they can experience more growth with your proactive, predictable and preventative IT services?

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Topics: Sales and Marketing, SMB Trends, MSP Sales Chart

Six Copywriting Tips to Help MSPs Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 6, 2017

The Weekly Byte Episode 41

Your MSP website is only as good as the content it’s promoting—and the right approach to copywriting can make all the difference when you’re trying to generate a steady stream of inbound leads. In this episode of The Weekly Byte, we offer six copywriting tips and recommendations that you can use to craft compelling, concise messaging and ensure you’re always putting your best foot forward when creating and publishing content!

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Topics: Sales and Marketing, The Weekly Byte

4 Steps to Ensure Interest in Your IT Sales and Marketing Presentations

Posted by Johannes Beekman on February 5, 2017

4 Steps to Ensure Interest in Your IT Sales and Marketing Presentations.png

As a managed services provider, you may not realize how important it is to attract the interest of your prospects. IT marketing is a crucial part of any tech service and can ensure your long-term success, yet it isn’t always an MSPs strong suit.

The key to landing new clients and closing more deals is fully communicating the services and features you have to offer. The same, fly-by-the-seat-of-your-pants approach to a sales presentation doesn’t work with these clients. If you are ready to see how to create an effective presentation that helps you close more deals, then just keep reading.

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Topics: Business Development and Growth, Sales and Marketing, Client Acquisition and Management

An MSP's Guide to On-Site SEO

Posted by Scott Spiro on February 2, 2017

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Does your managed services company struggle to get found online? In the B2B space today, a majority of the sales process happens online. In order to get leads through the door, you need markers in place to direct the right people to your website. Search engine optimization (SEO) gives your business the visibility it needs to bring in new clients.

Oftentimes, MSPs don't know where to start with digital marketing and SEO because it falls outside their area of expertise. Here are some tips you can use to improve your SEO strategy and optimize your website for lead generation.

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

The Top 5 MSP Blog Posts of January 2017

Posted by Lily Teplow on January 31, 2017

The Top 5 MSP Blog Posts of January 2017.png

Can you believe that we're already a whole month into 2017? Hopefully you haven't been too busy braving the cold or shoveling out snow to read up on the latest MSP insights! We covered a lot on the blog this past month, but the hottest topics thus far seem to be IT marketing and cybersecurity. In this month's roundup, we'll cover key strategies for your 2017 marketing plan, how to sell cybersecurity-as-a-service, what top IT challenges SMBs are facing this year and much more. So, without further ado, here are the five posts you found most valuable on the blog this January.  

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Topics: Sales and Marketing, Information Security, Cybersecurity and Threat Management

Three Things You Should NOT Do on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 30, 2017

The Weekly Byte Episode 40

Building an effective MSP website that drives high-quality leads isn’t an easy task—and although there are a number of important best practices you should be following, there are also a number of pitfalls and mistakes you’ll want to avoid.

In this episode of The Weekly Byte, we explore three common web marketing tactics that can actually end up working against you. Tune in now to learn how to overcome these challenges and transform your website into a powerful lead-generating engine!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Tricks to Get Your MSP Marketing Prospect's Attention

Posted by David Walter on January 27, 2017

Four Tricks to Get Your MSP Marketing Prospect's Attention.pngMSP marketing has evolved far beyond blind outreach and simple cold calling. Actionable strategies are now required to generate more interest from your prospects. But if marketing isn’t necessarily your forte, how do you know which approach is best? Quite honestly, there’s no one right answer, but one established strategy that you should definitely be cognizant of what is called “AIDA.” AIDA stands for Attention, Interest, Desire, and Action. Let’s breakdown some of these AIDA principles and how you can leverage them in your MSP sales and marketing meetings.

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Topics: Sales and Marketing, Client Acquisition and Management

What Are the Top 5 IT Challenges for SMBs in 2017?

Posted by Lily Teplow on January 27, 2017

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For most small- and medium- sized businesses (SMBs), IT is not their core function, but it’s necessary in making their business run. Most of these businesses want IT to work for them, but fear it will become a costly time suck that can take away from their primary business objectives. As today’s technology levels the playing field for SMBs, they’re now making the connection between strong IT investment and improved business performance.

However, the IT landscape continues to quickly change and shift – causing new challenges to emerge that forward-thinking SMBs need to consider as they grow their business. So, what exactly are these challenges and how can SMBs address them by investing in your managed IT services?

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Topics: Sales and Marketing, SMB Trends

What to Look For in Your First Full-Time Marketing Hire: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 23, 2017

The Weekly Byte Episode 39

The right resources, messaging and marketing strategy can transform just about any MSP website into a lead-generating engine—but who’s going to actually create the content? If you’re preparing to hire your first full-time marketer, what are the key characteristics and background you should look for?

This episode of The Weekly Byte provides a high-level overview of the types of candidates you should seek out when beginning to build out your own marketing team. Tune in now to learn more!

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Topics: Sales and Marketing, Hiring and Recruiting, The Weekly Byte

Information Security: SMBs Need It, MSPs Can Provide It [CHART]

Posted by Lily Teplow on January 20, 2017

Information Security: SMBs Need It, MSPs Can Provide It.pngThe statistics we see today regarding information security are alarming, sometimes even numbing. Year after year, cyberattacks continue to escalate in frequency, severity and impact – causing businesses of all sizes to now require services that harmonize security and IT solutions. As an MSP, how can you provide stability to businesses who need to strengthen their IT security posture?

Cybercrime is a field that moves so quickly, many struggle to keep up with it. Small- and medium-sized businesses are no exception – over half of SMBs have suffered a cyberattack in the past year. If your clients haven’t yet been targeted, they’re probably worried about it. Which means you as their managed service provider should also be concerned. However, when SMBs outsource their information security needs to an MSP, it can redefine how they operate their cybersecurity and privacy programs and help them become better prepared for the growing amount of threats.

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Topics: Sales and Marketing, Information Security, MSP Sales Chart

4 Reasons MSPs Can Benefit from Email Marketing

Posted by Lily Teplow on January 19, 2017

4 Reasons MSPs Can Benefit from Email Marketing.png

In this era of social media, shorter attention spans and flashy marketing techniques, email marketing often gets lost in the crowd. For some, email marketing is considered overwhelming, time-consuming and can teeter on the edge of spam – causing them to push it to the side. On the upside, that neglect represents a big opportunity for managed services providers (MSPs) who are savvy enough to view email marketing for what it really is: highly effective.

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Topics: Business Development and Growth, Sales and Marketing

Five Questions to Ask Yourself When Creating a Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 16, 2017

The Weekly Byte Episode 38

Looking to build a blog to attract new website visitors and generate leads? Tune in to this episode of The Weekly Byte to discover five important questions MSPs should ask themselves when creating a blog to ensure it's set up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Three Most Important Marketing Assets MSPs Should Have:The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 9, 2017

The Weekly Byte Episode 37

eBooks, white papers, infographics, webinars, and more—with so many types of marketing collateral, it can be difficult to know which pieces are most important or how to get started creating them. In this episode of The Weekly Byte, we look at the three must-have­ marketing assets that all MSPs should have in their portfolio. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Introducing: A Quick Guide to Marketing and Selling Cybersecurity

Posted by Lily Teplow on January 6, 2017

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Have you checked today’s IT headlines yet? I’d bet you couldn’t get past page one without coming across the words ransomware, cybercrime, data breach or the like. As an MSP, you’re constantly tapped into the goings-on in the industry, but can you say the same about your clients? With cyber threats growing more sophisticated year after year, now’s the perfect time to convince business owners that they need to seriously consider their cybersecurity needs.

However, selling your managed security services isn’t always an easy task. Your focus and priority is on keeping your clients protected, which makes it difficult to find the time to create your own marketing campaigns. But imagine if you could become a cybersecurity sales expert without doing all the heavy lifting...

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Topics: Sales and Marketing, Cybersecurity and Threat Management, Managed Security Services

Note to MSPs: Be a Car Manufacturer, Not a Parts Dealer

Posted by Ray Vrabel on January 3, 2017

Note to MSPs- Be a Car Manufacturer, Not a Parts Dealer.jpg

Is the whole greater than the sum of its parts? In managed IT services, absolutely.

Let’s say I just started my own business as a traveling salesman. In order to power my business, I need to invest in a mode of transportation. Assuming I’m staying local, to travel from point A to point B, I decide to buy a car. Now, rather than purchase wheels, an engine, pedals and all other parts required to assemble an automobile, wouldn't it just be smarter to leave that to the professionals and drive the fully-built car off the lot hassle-free? 

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

Five Steps MSPs Should Take When Building a 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 2, 2017

The Weekly Byte Episode 36

Happy New Year! 2017 is upon us, and there’s no time like the present to make sure you’ve got a solid marketing plan lined up to help you generate leads and meet your sales goals. In this episode of The Weekly Byte, we offer five tips you can use to set yourself up for a successful year of marketing and demand generation. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Top 5 MSP Blog Posts of December 2016

Posted by Lily Teplow on December 30, 2016

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What are some of your New Year’s resolutions? Are you hoping to devote more time to growing your managed services business, or even to reading more? Well lucky for you, you can do both because we’ve rounded up the best of our December blog content just in time for 2017! A lot was covered on the MSPblog this past year, but last month we focused on business management and growth, including important topics like which IT support mistakes to avoid, how to improve your SLAs, how to sell your services and much more. Here’s what you found most valuable on the blog this December.  

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Topics: Business Development and Growth, Sales and Marketing

5 Ways to Demonstrate the Value of Your MSP

Posted by Lily Teplow on December 28, 2016

5-ways-to-demonstrate-MSP-value.png

Demonstrating the value of your MSP business to prospects is essential in driving growth and profitability. This often requires a combination of attention-grabbing, explaining why MSPs are important and telling your clients exactly what you do and how you do it differently from the competition. Here are five strategies that can help you meet all those metrics so clients have no doubt of your unique value.

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Topics: Business Development and Growth, Sales and Marketing

Your Byte-Sized Year in Review: The Top 5 Weekly Byte Episodes of 2016

Posted by Brandon Garcin on December 26, 2016

The Weekly Byte 2016 Recap

Earlier this year, we set out to create a new video series that would provide MSPs with quick, actionable insights and recommendations that spanned a variety of sales, marketing and business topics. The Weekly Byte was born, and we’re excited to be approaching our 40th episode—and we're grateful to our viewers for the level of engagement the show has gotten.

This week, we’re taking a look back at the five most popular Weekly Bytes of 2016. You can view each of them below!   

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Inbound Marketing

How to Develop a Go-to-Market Strategy for BDR

Posted by Mary McCoy on December 22, 2016

How to Develop a Go-to-Market Strategy for BDR.jpg

"Marketing is a two-way street. You have to be aware of what potential clients are looking for, and then you have to make them aware of what you offer." 

Do you have a hard time marketing and selling your backup and disaster recovery (BDR) solution? In a recent episode of MSP Radio, part one of a two-part series designed to help you define your BDR go-to-market strategy, we answered several frequently asked questions from MSPs facing the same dilemma.

Whether you need guidance establishing the right market to serve or don't know how to differentiate your messaging across audience segments, the following recap should help you yield a higher ROI on current BDR marketing efforts, further enabling long-term business growth and profitability!

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Topics: Sales and Marketing, Backup and Disaster Recovery, Continuity247

Transitioning from Referral Only to an MSP Sales Powerhouse: Part 3

Posted by Mike Barnes on December 20, 2016

Transitioning from Referral Only to an MSP Sales Powerhouse- Part 3.jpg

In part one of this series, we addressed transitioning out of a “referral only" sales mindset. In part two, we began to explore criteria for building a successful sales team, examining the advantages and disadvantages of part-time and full-time labor, “hunters" versus “farmers" and various compensation plans.

To be certain, there is no perfect, out-of-box, this-is-right-every-time scenario when it comes to building a sales team. In fact, compared with building a technical team, it might be even more difficult. Technical talent can be measured, or at least vetted, based on certifications and actual hard skills. Sales, on the other hand, is very much a soft-skills profession. There are countless sales programs and techniques that any given salesperson may have been trained in, but there is literally no way to predict how well a salesperson will perform for your business — especially if there is no existing system in place.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Four Tips to Help MSPs Move Into the New Year: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 19, 2016

The Weekly Byte Episode 35

Can you believe the new year is just around the corner? As 2016 draws to a close, there are a number of important reminders and best practices MSPs should keep in mind to ensure they’re providing the highest levels of client service and support while preparing for what’s to come.

In this episode of The Weekly Byte, we offer four tips to help MSPs get 2017 started on the right foot. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

How to Showcase Company Culture on Your Website

Posted by Alicia Lazzaro on December 16, 2016

How to Showcase Company Culture on Your Website

We’ve discussed how your website is one of the first impressions a potential customer has of your company. The design of your site is important and helps you stand out from your competitors, but your website is also an opportunity to share your story. Your company has a culture all its own, thanks to the people, products and partners that make it what it is. There are many ways to highlight these aspects of your business throughout your entire website.

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Topics: Sales and Marketing, Website Optimization and Design

5 Ways to Overcome Objections When Selling Managed Services

Posted by Lane Smith on December 14, 2016

Objection Handling When Selling Managed Services.jpg

An important part of the sales cycle, objections act as queues that indicate where you are in any given deal.

 If you’re not hearing them, your prospect is either:

  • Not interested
  • Not listening
  • Not understanding
  • Or not at the right level

Receiving objections is key to closing deals and should be considered an opportunity to demonstrate your value, rather than a warning to forfeit the sale. As long as you know how to effectively address objections and do so early on, you can accelerate your sales cycle and increase close rates. Overlooking and failing to handle objections, however, will ultimately lead to lost sales. That's why it is absolutely critical that you accept the challenge and prepare yourself to transform every sales objection into a sales win!

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Topics: Sales and Marketing

Is Your Managed Services Business Running Into These 5 Problems?

Posted by Ray Vrabel on December 13, 2016

Is Your Managed Services Business Running Into These 5 Problems?.jpg

The managed services market is predicted to grow from $145.33 billion in 2016 to $242.45 billion by 2021 at a 10.8 percent CAGR! With such an outlook, it's no wonder so many MSPs are seizing this opportunity.

Whether proactive IT management has been your primary business model for years or you're exploring the managed IT services advantage for the first time, the potential for revenue growth is significant. Yet, maybe you've struggled to capitalize on this growing market. You're not alone. Here are five of the most common problems MSPs encounter and how you can avoid these pitfalls in your own business.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing

Five Steps to Create a Successful Email Newsletter: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 12, 2016

The Weekly Byte Episode 34

An email newsletter is a great way to engage with both prospects and existing clients—and there are a number of important elements and factors to consider when creating and promoting one. In this episode of The Weekly Byte, we outline five steps designed to help you build a successful email newsletter.

Bonus Content! You can click here to access the Quick Tips newsletter templates discussed in this week’s video.

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Topics: Sales and Marketing, The Weekly Byte

Selling Managed Services: What Sales Roles Will You Need?

Posted by Lane Smith on December 8, 2016

Selling Managed Services- What Sales Roles Will You Need?.jpg

As you close out the year and finalize annual revenue targets going forward, consider whether you have the right internal resources needed to hit these goals. And by this, I don't just mean bodies available to answer and make sales calls. Have you established a sales super team? Perhaps you already have dedicated sales personnel or plan to hire more sales reps in the future. No matter where you fall along this spectrum, to grow revenue and profitability for your managed IT services business, it is vital that you build your team along the following guidelines.  

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Topics: Revenue Growth and Profitability, Sales and Marketing

Three Tips to Help You Sell More Backup and Disaster Recovery (BDR): The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 5, 2016

The Weekly Byte Episode 33

Backup and disaster recovery (BDR) and business continuity are must-have offerings in managed IT services today—but that doesn’t mean the technology sells itself. Despite the fact that many SMBs see the need for an effective continuity strategy, many still think that traditional backup solutions or off-the-shelf software are sufficient.

In this episode of The Weekly Byte, we offer three tips that you can use to enhance your BDR marketing and sales efforts and win new business. Tune in now to learn more!

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Topics: Sales and Marketing, Backup and Disaster Recovery, The Weekly Byte

6 Simple Mistakes That Cost IT Support Companies Business

Posted by Scott Spiro on December 1, 2016

6 Simple Mistakes That Cost IT Support Companies Business.jpg

Your IT support company offers an excellent set of managed services for potential clients, but you can't seem to land as much new business as you'd expect. Why is that?

You could be unintentionally driving prospects away or missing lucrative opportunities. Whether you're looking to speed up your sales process, drive more qualified leads or develop a more profitable, loyal client base, growth in the new year is possible. You just have to get out of your own way. 

Here are 6 IT support mistakes MSPs make that push clients into the arms of their competitors. 

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Topics: Revenue Growth and Profitability, Sales and Marketing

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

The Top 5 MSP Blog Posts of November 2016.jpg

If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

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Topics: Sales and Marketing, Hiring and Recruiting, Pricing and Packaging, Workforce Optimization and Employee Retention

Introducing: A Pack to Help You Market and Sell Your Business Continuity Solution!

Posted by Lily Teplow on November 25, 2016

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Black Friday marks the beginning of the holiday shopping craze, but shoppers won't just be piling into their SUVs to score hot ticket items. With the ease of use and convenience of sites like Amazon, e-commerce has increasingly become the preferred way to make purchases, a trend that is expected to reach new heights this season. In fact, research firm eMarketer predicts online sales will total $95 billion!

During this time of the year, the Internet becomes a hotbed of cybercriminal activity. And with so many people opting to order gifts from the comfort of their office cubicle or tapping credit card details on their smartphones, data protection is vital. Now's the perfect time to convince business owners that they need to have a reliable business continuity solution in place! 

Perhaps you struggle to market and sell your backup and disaster recovery (BDR) offering, however. What if I told you there was a turnkey (no, not turkey) pack of assets designed to help you? That you could generate leads in as little as one week? You'd probably feel better about spending your weekend stuffing yourself with leftovers and Netflix binging if you knew you had a ready-made marketing campaign waiting for you when you returned to work on Monday...

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Topics: Sales and Marketing, Backup and Disaster Recovery

Transitioning from Referral Only to an MSP Sales Powerhouse: Part 2

Posted by Mike Barnes on November 22, 2016

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In the first part of this series, we discussed the time in every MSP’s development where a decision needs to be made: Do we take the business from a referral-only operation to a sales operation?

This is a seminal moment in the life of a growing MSP, and the choice should not be made lightly. There are many angles to consider in putting together a legitimate sales effort in the MSP space. In this installment, we are going to examine a few elements that move an MSP from a referral business to a sales machine.

This is, admittedly, a lot of ground to cover, but here we go.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Three More Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 14, 2016

The Weekly Byte Episode 30

In last week's episode of The Weekly Byte, we looked at three essential elements to include on your MSP website in order to generate leads and create a positive experience for your users. This week, we’re looking at three more! Tune in to make sure you’ve got these important elements on your site.  

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Topics: Website Optimization and Design, The Weekly Byte

Is Hard Drive Failure a Reality for SMBs? [CHART]

Posted by Lily Teplow on November 11, 2016

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As an MSP, you understand how crucial business continuity and disaster recovery are for modern businesses. You’ve seen the downtime stats and you’ve dealt with disasters, but what does this look like from your clients’ point of view? Selling backup and disaster recovery (BDR) is a challenge for many MSPs, but it might be because small- and medium-sized businesses (SMBs) don’t fully understand the need for continuous uptime. If your prospective clients don’t have a business continuity plan in place or take for granted their ability to access data 24x7x365, ask them, “could your businesses survive a disaster?”

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Topics: Sales and Marketing, Data Protection, Backup and Disaster Recovery, Data Loss, MSP Sales Chart

How We Generate and Retain Business Through Wine Mixers

Posted by Megan Augustine on November 8, 2016

How-We-Generate-and-Retain-Business-through-Wine-Mixers-Micro-Doctor-IT.jpgDid you know that 69 percent of B2B marketers consider in-person events effective (Sensible Marketing)? In-person events allow you to break down barriers, make eye contact with someone and shake their hand.

As Marketing Manager of Micro Doctor IT, I’ve discovered the value of face-to-face interactions after three years of holding Joint Venture Marketing events. Originally inspired by premier IT marketing consultant, Robin Robin’s Technology Marketing Toolkit, we mix it up by capitalizing on the growing popularity of wine tastings. With all the new wineries and micro-breweries popping up, wouldn’t an event that brings in high-end wines for decision makers to taste be a success?

That’s what we’ve found with our Wine Down Wednesday Business Mixers. Since starting these events in 2014, Micro Doctor has landed two to five new monthly recurring revenue (MRR) clients per year. We are still working seven leads from our last event on October 19th alone, and I would expect to close at least half of those. Besides landing new MRR managed services clients, these events have helped us strengthen relationships with existing clients and build market awareness. Want to know our secret?

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Topics: Revenue Growth and Profitability, Sales and Marketing

Three Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 7, 2016

The Weekly Byte Episode 29

A great MSP website can drive valuable leads into your sales pipeline and generate a steady stream of prospects for you to engage with—if you’ve got the right content and layout. In this episode of The Weekly Byte, we look at three essentials that every MSP should have on their website to help transform it into a lead-generation engine. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte

There’s Something Phishy Going on This Election Season [CHART]

Posted by Lily Teplow on October 28, 2016

There’s Something Phishy Going on This Election Season Chart.pngWith roughly one more week to go before Election Day, the buzz around the presidential race is quickly reaching its peak. By now, we’re all probably sick of the election-related emails, phone calls, TV ads and so on. But with all this noise, many businesses don’t realize that hackers and scammers are exploiting the situation to steal their sensitive information. As an MSP, how can you protect your clients from falling victim to phishing scams all year round?

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Topics: Sales and Marketing, Information Security, Cybersecurity and Threat Management, MSP Sales Chart

Trick or Treat? 3 Child Safety Apps to Download for Halloween

Posted by Matt Mainhart on October 27, 2016

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In the coming weeks, many small ghouls and goblins will be roaming the streets – each in search of tricks or treats. But you might be asking yourself, “What does Halloween have to do with my MSP business?” Well, many of the clients you work with are parents, and their children are planning to partake in the celebrations. Being the trusted business advisor that you are, don’t you want to provide them with helpful tips on how to keep their kids safe this Halloween? In your mission to best serve your clients, both professionally and personally, start with including this latest set of quick tips in your next newsletter send!

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Topics: Sales and Marketing, Tech Quick Tips, Client Quick Tips

What Does Marketing Look Like for MSPs Today?

Posted by Joseph Tavano on October 26, 2016

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If you attended Navigate 2016, you likely know that the Grow Your Business Hub was one of the highlights of the conference. In addition to receiving a thumb drive loaded with white-label marketing collateral, partners were able to learn about new opportunities to market their business and discuss new paths to profitability through more effective sales efforts. For three days, MSPs met with members of Continuum’s sales and marketing teams to discuss, consult and strategize about their overall plans to take their businesses to the next level.

However, MSPs weren’t the only ones who walked away with new learnings at the Grow Your Business Hub. In order to better serve partners, the Grow Your Business Hub team was listening and learning also, and had some great takeaways and insight on the goals and best practices for MSPs in terms of sales and marketing.

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Topics: Sales and Marketing, Inbound Marketing, Podcast

The Value of Buyer Personas in MSP Sales and Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 24, 2016

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MSP sales and marketing are more complicated today than ever—and to be successful, providers need to ensure they have a strong understanding of who their ideal customers are. By leveraging buyer personas, MSPs can strategically align content, messaging and marketing programs with their target audience(s)—and in this episode of The Weekly Byte, we explore the value that buyer personas can provide MSPs. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Why Small Medical Practices Struggle with HIPAA Compliance [CHART]

Posted by Lily Teplow on October 21, 2016

Why Small Medical Practices Struggle with HIPAA Compliance.jpgDo you serve clients in the healthcare industry? As their MSP, you’re well aware that these organizations have a responsibility to their customers and patients to maintain the security of their data – which means that they must be HIPAA (Health Insurance Portability and Accountability Act) compliant. HIPAA has completely changed the way electronic medical and health records are created, received, modified, transmitted or stored, yet many practices still struggle to become and remain HIPAA compliant. Not only do they face exorbitant fines for violating HIPAA law, healthcare companies also can’t afford to lose clients’ trust in their ability to safeguard patient information. So how can your managed IT services help them do just that?

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Topics: Sales and Marketing, Data Protection, Backup and Disaster Recovery, Healthcare IT, MSP Sales Chart

Three Ways MSPs Can Drive New Business Using Social Media: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 17, 2016

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Social media platforms like Facebook, Twitter and LinkedIn offer MSPs great opportunities to engage with prospects, uncover potential leads and generate new business. In this episode of The Weekly Byte, we explore three ways IT providers can leverage social media to drive new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Free Tools MSPs Can Use to Improve Website Visibility & SEO: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 10, 2016

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Search Engine Optimization (SEO) best practices are constantly changing, and it can be difficult to stay up-to-date on the latest tips and tricks to ensure your website gets a top Google ranking and brings in valuable organic traffic. The good news is there are a number of free tools available that can help you identify what’s working—and what can be improved—throughout different areas of your website. In this episode of The Weekly Byte, we explore three of these tools and how they can help boost your SEO efforts. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

5 Ways to Humanize MSP Marketing

Posted by Pete Fuduric on September 23, 2016

MSPs planning a marketing strategy today will find an overwhelming array of technologies and tactics at their disposal. But those that adopt technology- and data-driven marketing while maintaining a consistent human touch will stand the best chance of success.

Here are 5 practices we often recommend for MSPs looking to humanize their brand and make stronger connections with prospects:

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Topics: Sales and Marketing, Navigate 2016, Inbound Marketing

Four Ways to Save Time with Marketing Automation: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 19, 2016

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Are you struggling to find the time or resources needed to create content and generate new leads? 

In this episode of The Weekly Byte, we look at four key ways that marketing automation can help you save time and build effective marketing and lead generation strategies even on a tight schedule. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

How to Use Content Pillars to Generate Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 12, 2016

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Creating engaging content is an essential component in modern marketing and lead generation—but it can be difficult for many MSPs to find the time or resources required to regularly produce new resources. In this episode of The Weekly Byte, we explore the concept of content pillars and discuss how a pillar-based approach can help you focus your marketing efforts by creating one "core" piece of content which can be repurposed to produce additional assets and boost your lead generation efforts. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Four Essentials When Building Nurture Emails and Drip Campaigns: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 22, 2016

The Weekly Byte Episode 22

Automated drip campaigns and email nurture are powerful tools that can help convert website visitors and leads into customers—if your content and campaigns are properly set up and regularly optimized. In this episode of The Weekly Byte, we explore four essential components of a successful email nurture program. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

How to Sell RMM to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 25, 2016

The Weekly Byte Episode 17

Remote monitoring and management (RMM) technology is an essential component of any modern MSP portfolio—but managed IT services doesn’t exactly sell itself, and it can be difficult to convince some prospects of the value you’re bringing to the table as a provider.

In this edition of The Weekly Byte, we outline three important considerations to keep in mind when bringing RMM and managed services to market. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Remote Monitoring and Management, The Weekly Byte, Inbound Marketing

Getting Started with SEO and Google Analytics [SlideShare]

Posted by Lily Teplow on July 14, 2016

What efforts are you making when it comes to search engine optimization (SEO)? Do you even know where to start? Online search has become the go-to for most Internet users, which is why your web pages need to be optimized to increase your chances of being discovered by potential clients.

In this SlideShare, we’ll go through five simple steps you can take to build a thriving, lead-generating, SEO-optimized website! Are you ready to get started?

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Topics: Sales and Marketing, Website Optimization and Design, Search Engine Optimization

Top 5 Moments from MSP Radio #50 - #99

Posted by Joseph Tavano on July 6, 2016

As MSP Radio approaches a major milestone with its 100th episode, Nate Teplow and Joe Tavano look back at the top most-downloaded episodes from the last 50 shows.

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Topics: Backup and Disaster Recovery, Website Optimization and Design, Cybersecurity and Threat Management, Podcast, Search Engine Optimization

Website & SEO Best Practices for MSPs

Posted by Joseph Tavano on June 29, 2016

In the past five years SEO has changed substantially, and what was once a go-to solution could now hurt a site's rankings. What are some of the new best practices to make sure your website is seen by your prospects?

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Topics: Backup and Disaster Recovery, Website Optimization and Design, Podcast, Search Engine Optimization

Why a Simplified UI Should be at the Core of Your BDR Experience

Posted by Dan Zavala on June 24, 2016

User experience (UX) encompasses the interaction our partners have with our IT management platform. Here at Continuum, we can't be successful unless our partners are successful and because of that, one of our company-wide goals is to ensure that our partners have the best possible interaction when working with our platform. More importantly, we strive to make the product simple to use so it supports partners' work rather than hinder it. 

As a user experience designer, I'm responsible for optimizing how our partners interact with our platform and in particular our backup and disaster recovery (BDR) solution, Continuity247®. Recently, we completed a significant redesign of Continuity247's Server Backup Manager user interface (UI) in an effort to improve the UX for partners. It was a long but rewarding process, and as with all our endeavors, our partners were central to producing the new and improved Server Backup Manager we're so excited to deliver to you today.

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Topics: Backup and Disaster Recovery, Continuity247, Website Optimization and Design

Why You Should Use Alt Tags and Title Tags in All Images: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 13, 2016

The Weekly Byte Episode 12

A picture is worth a thousand words, and images play a big role in Web marketing today—but there’s more to visuals than simply uploading a picture to your website and letting it display as is. By using Alt Tags and Title Tags, you can add additional context and language into your images that both improve user experience and improve SEO. 

Tune in to this episode of The Weekly Byte to discover the difference between each of these tags, what value they provide and more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Differentiate From Your Competitors: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 6, 2016

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The managed IT services market is a crowded one, and it can be difficult to differentiate yourself from the competition and showcase what makes your business unique.

In this edition of The Weekly Byte, we look at several steps you can take to increase your visibility, stand apart from the crowd and demonstrate your unique value in your local market. Tune in today to make sure you're following these best practices and are doing everything you can to get noticed!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

7 Tips to Get Started with Inbound Marketing: MSPtv Episode 50!

Posted by James N. Rolstone on May 24, 2016

05-24-2016-Hopkins.pngAre you using inbound marketing techniques in your business strategy? In our 50th episode of MSPtv, Scott Glidden is joined by Continuum's Senior Vice President & Chief Marketing Officer, Jeanne Hopkins, as we talk about tips to getting started with inbound marketing. In this installment, Scott and Jeanne discuss a recent article by Inc. which provides information about some of the most successful inbound marketing strategies. From active blogging and email re-engagement campaigns to accessible product information and partner communication, Jeanne examines the best route to take in order to develop a successful inbound marketing strategy. 

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Topics: Sales and Marketing, Video, Inbound Marketing

Landing Page Best Practices You Need to be Following: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 23, 2016

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Creating content is an essential component of any modern marketing strategy - but once you've created the content, you need to have effective landing pages which encourage website visitors to actually download it.

In this edition ofThe Weekly Byte, we explore several landing page best practices that you should be including in every landing page you create. Tune in now to discover how the right combination of language, visuals, a strong call-to-action and other elements can help you increase conversion and generate high-quality leads using content!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Ways LinkedIn Can Help Grow Your Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 16, 2016

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LinkedIn is often thought of as a more "business-oriented" social network when compared with Facebook, Twitter and others - but how do you actually use LinkedIn to help expand your business?

This episode of The Weekly Byte explores four ways LinkedIn can help you grow your business, from building your brand to expanding your prospect list and everything in between. Tune in today to see if you're making the most of this powerful platform!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Pillars of Successful Email: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 9, 2016

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We're all getting lots of email these days, and marketing messages are flooding our inboxes on a daily basis. So how you can you cut through the noise and develop strong marketing and sales emails that encourage users to open, read and click through?

In this edition of The Weekly Byte we look five pillars of successful email, and offer our tips and best practices to help you craft powerful messages that get strong engagement and drive conversion. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Keys to a Strong Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 2, 2016

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Blogging is a great way to create content, reach potential customers and share your knowledge and expertise with website visitors. But what should your blog actually look like? And how do you go about building a blog that actually attracts visitors and is designed to convert traffic into leads?

In this edition of The Weekly Byte, we look at five must-have elements in a strong blog. Whether you're a blogging expert or are just getting started, these best practices will help you ensure you're optimizing your blog in all the right places. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Wish Your MSP Website Generated More Sales Leads?

Posted by Brandon Garcin on April 28, 2016

Is your website optimized to attract visitors and convert traffic into high-quality leads? When it comes to Web design, SEO (Search Engine Optimization), paid search and other digital marketing tactics, there’s no shortage of complex strategies, tricks and tips you can leverage to increase your chances of being discovered online by potential customers. It’s important, however, to start with the basics – and before you can walk, you’ve got to learn how Google crawls.

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Topics: Sales and Marketing, Website Optimization and Design

Three Quick Ways to Rank Better on Google: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 25, 2016

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In the world of SEO, Google is king - and understanding what factors are impacting your ranking is an important step in any successful SEO strategy.

In this edition of The Weekly Byte, we look at three ways to improve your Google ranking. Whether you're brand new to SEO or already have some optimization expierence, these quick tips can help you enhance your web presence and increase your chances of being discovered. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Signs of a Solid Video Marketing Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 18, 2016

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If a picture is worth a thousand words, how much is a video worth? Video marketing is a great way to enhance your website, build your brand and provide both customers and prospects with valuable information. The key to success, however, lies in knowing how, when and where to leverage different types of videos.

In this edition of The Weekly Byte, we look at three signs of a strong video marketing presence. Whether you’re a video marketing expert or are brand new to video, these quick tips will help ensure you’re setting yourself up for success and making the most of the opportunities presented by video marketing.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Homepage Mistakes to Avoid at All Costs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 11, 2016

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Having an effective website homepage is all about making a good first impression. If a visitor likes what they see, they'll be far more likely to click on a few links and visit additional pages to learn more about your business. If your homepage doesn't make a good impression, that visitor will likely head back to Google and look for a better result.  

In this edition of The Weekly Byte, we look at five homepage mistakes to avoid at all costs. These design and content errors can ruin a user's experience and prevent viewers from engaging with your website. You'll also gain an understanding of the first steps in optimizing and improving your homepage. Tune in now to make sure you're putting your best foot forward on your website!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Must-Haves in a Powerful Call to Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 4, 2016

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They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads.  

In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Gated vs. Non-Gated Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 25, 2016

 

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To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questions in fewer than 90 seconds!  

The Weekly Byte is a video series that provides quick, digestible tips and best practices you can use to help your business succeed. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Design Your MSP Website with User Experience in Mind

Posted by Kaeli O'Connell on March 8, 2016

The following blog post was a joint contribution by Kaeli O'Connell, Interactive Web Marketing Associate and Alicia Lazzaro, Interactive Web Marketing Specialist at Continuum Managed IT Services.

User Experience. It’s one of those phrases that seems to be everywhere these days, but what does it really mean? Though these two words are very familiar, the concept of user experience design is fairly new. According to the Nielsen Norman Group, user experience (UX) “encompasses all aspects of the end-user's interaction with the company, its services, and its products.” The group also asserts that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.”

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design

Using Data To Dramatically Improve Your Sales Process: MSPradio 77

Posted by Nate Teplow on January 20, 2016

It's hard to improve your sales processes when you're not tracking your sales activities. So how do you know which metrics and activities to track?

On this episode of MSPradio, we chat with Dan Nice, Director of Sales Operations atAmbition, about how to get more out of your sales team through sales performance software.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design, Podcast

How to Turn Your Website Into a Lead Generation Machine: MSPradio 76

Posted by Nate Teplow on January 13, 2016

Your website is your storefront these days and is a key resource for generating new leads and acquiring new customers. However, most MSPs don't put enough time nor effort into web marketing and managing their website.

On this episode of MSPradio, we chat with Matthew Rodela, Host of the Computer Business Podcast, and Paco Lebron, Founder of ProdigyTeks PC Repair, about how MSPs can improve their website and use it as a tool to generate leads and find new business.

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Topics: Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design, Podcast

Getting Started with Redesigning Your Website

Posted by Stella Ubaha on January 5, 2016

So after reading my last post, What Does Your Website Say about You and Your Business?, you've made the decision to redesign your website - either because you have a new company focus or your current website is under-performing. Now what? Before you toss out everything you've done in favor of a fresh new design with radically different web copy and formatting, stop right there. It makes no sense to make improvements without knowing what needs to be improved. You must ask yourself the following five fundamental questions Why, What, Who, When and How.

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Topics: Business Development and Growth, Website Optimization and Design

Design & Branding Tips for MSPs: MSPradio 71

Posted by Nate Teplow on December 9, 2015

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Last week we chatted with the entire Grow Your Business Bar team from Navigate 2015, but we actually held an extended conversation with Liz Musgrave, Creative Marketing Associate at Continuum. She shared some tips on design and branding for MSPs and how you can take advantage of simple tools to create a professional, customized brand experience.

Tune in now and learn about how you can improve your branding with this special bonus material episode!

Have any thoughts to share or want to be on an upcoming show? Email us at mspradio@continuum.net

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, Podcast

What Does Your Website Say about You and Your Business?

Posted by Stella Ubaha on September 30, 2015

Have you ever wondered what potential customers think about your business website? Do you know they have already formed an opinion of you and your business based on what your website looks like? Your website may have everything a client needs content-wise, but their first impression of your site is always based on what it looks like. Does it still look like it did six, ten or even twenty years ago?

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing, Website Optimization and Design

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