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5 Non-Monetary Compensation Strategies Your MSP Should Be Using

Posted by Dave Boulos on May 25, 2017

5 Non-Monetary Compensation Strategies Your MSP Should Be Using

Money is many things, but it isn’t everything. It can be tough out there for managed IT services providers who want retain top talent, but don’t always have the means to pay them. Luckily, there are several non-monetary ways that you can offer your employees compensation that actually help to enrich your staff’s daily work environment. Incorporate these non-monetary compensation strategies, and you could see a more positive company culture, more engaged employees, and a more loyal, productive workforce.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Workforce Optimization and Employee Retention

Understanding the MSP Sales Process Part 1: Prospecting 101

Posted by Blake Loughran on May 23, 2017

Understanding the MSP Sales Process Part 1: Prospecting 101

Most successful business owners agree that enforcing process is critical to maximizing efficiency in other departments; but why are so many slow to implement a formal sales process? Perhaps the sheer number of potential sales methodologies is intimidating, or perhaps their cost is a hindrance. In this four-part series, Understanding the MSP Sales Process, I’ll provide a proven framework based on common threads shared by the most popular sales methodologies. We’ll take a close look at how these steps are pertinent in the MSP industry and how to best leverage each to increase your bottom line.

In their purest forms, the most prevalent sales processes follow four chronological stages: prospecting, information gathering, proposal, and closing the deal. Each of these steps is as important as the others and will be covered in separate monthly entries. Today, we’ll focus on the first step, prospecting, which is defined as a systematic method of developing relationships that can potentially be fostered into new clients.

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Topics: Business Development and Growth, Client Acquisition and Management

Improving Your Work-Life Balance Part 1: The Right Mentality

Posted by David Deckard on May 18, 2017

Improving Your Work-Life Balance Part 1: The Right Mentality

Work-life balance (insert eye-roll here) is a great theory; however, putting it into practice is another thing. Maintaining a healthy work-life balance isn’t always easy, especially in the IT services space. And let’s face it, there are very good reasons why.

At Continuum, we have Account Managers speaking to over 5,600 partners discussing consistent narratives, from the demands of constantly being on the hunt for talent to the episodic nature of the IT world. What this means is that, ultimately, there are rarely “typical” workdays. MSPs need to be on 24 hours a day, 365 days out of the year. Additionally, running an MSP business requires a plan that demands daily, weekly and monthly goals are met. All of these elements require attention, often at the expense of the well-intentioned balance. So, where can you begin to improve your work-life balance?

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention

Partner Spotlight: Congratulations to All Our Top 100 MSPs!

Posted by Joseph Tavano on May 12, 2017

Partner Spotlight: Congratulations to All Our Top 100 MSPs

Recently, ChannelE2E published their Top 100 Vertical Market MSPs List 2017, based on Q1 2017 research, and there were many familiar names that make the list!

We’d like to take this time to congratulate all the Continuum partners among the top 100. These prestigious partners include:

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Topics: Business Development and Growth, IT Community

Making Your Way to $10M: 5 Questions for Building a Team of Top Talent

Posted by Peter Melby on May 11, 2017

Making Your Way to $10M: 5 Questions for Building a Team of Top Talent

Talent retention seems simple: hire qualified people, treat them well, pay them fairly, and they’ll stay for life, right? Well, it’s not quite as simple as it sounds. Finding and retaining top talent is a hot topic, especially in IT market. As my MSP business has reached the $10 million mark, I’ve learned that how you approach talent can either drive your business’ success or lead to its failure. Unfortunately, there is no middle ground. If you want to set your business up for success and become a $10 million MSP, you need to focus on nurturing and retaining your rising stars. So, where can you start?

In the first post of this series, I talked about five important lessons all MSPs should know before beginning the journey to $10M. Now that we’ve started, let’s take a deeper look into how you can optimize your current team to ensure sustainable success. Here are five key questions you should be asking yourselves to help build a team of top talent:

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Topics: Business Development and Growth, Revenue Growth and Profitability, Workforce Optimization and Employee Retention

What Is Your Client Onboarding Experience? (Hint: If You Don't Know, You're Doing It Wrong)

Posted by Nicole Hunter Hart on May 4, 2017

What Is Your Client Onboarding Experience? (Hint: If You Don't Know, You're Doing It Wrong)" class="hide" width="638" title="What Is Your Client Onboarding Experience? (Hint: If You Don't Know, You're Doing It Wrong)

Did you know that it is six to seven times more expensive to acquire a new customer than it is to retain an existing one? As a managed services provider (MSP), you know this first hand. Finding and closing a new client deal takes time and money, and that’s before you’ve even factored in onboarding! Many businesses are under the impression that acquiring and adding new clients is what keeps them successful. While this is a factor, in reality, a long-term client is of much more value than a single-deal client. When you focus your attention on existing clients and retaining them for a longer lifecycle, you’ll be able to build a revenue foundation that is more profitable and predictable. Let’s take a deeper look into how you can do just that.

I’m writing this new blog series in the hopes of helping you increase your client retention and revenue through onboarding best practices and strategies. Throughout the series, you will learn how to analyze your client journey from the client’s perspective, effectively structure your onboarding experience for maximum impact, successfully demonstrate your value and set the stage to build lasting client relationships by leveraging a customer-centric model. Each post in this series is designed to build upon the previous, so be sure to come back regularly as we provide you with top tips for enhancements, homework questions to consider, and helpful templates to aide in elevating your client onboarding journey.

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Topics: Business Development and Growth, Client Acquisition and Management

The Top 5 MSP Blog Posts of April 2017

Posted by Lily Teplow on May 1, 2017

The Top 5 MSP Blog Posts of April 2017

Did you know that this week is National Small Business Week? Every year since 1963, we take time to recognize the critical contributions of America’s entrepreneurs and small business owners. As an MSP, this hits close to home because many of your clients are small business owners themselves. It is your core mission to do everything you can to protect these businesses and ensure all their IT needs are covered. Therefore, we’ve dedicated this month’s roundup of our top blog posts to helping both your business and your clients’ businesses be as successful as they can be.

Read up on how you can strengthen your clients’ cybersecurity strategy, how to perform quarterly business reviews to ensure successful service delivery, how to engage current and prospective clients with newsletters, and much more in our most popular posts below!

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Topics: Business Development and Growth, Sales and Marketing

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Posted by Nuresh Momin on April 28, 2017

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Managed services providers (MSPs) provide a wide range of IT services that are vital to modern business. With the help of your expertise and services, clients have more peace of mind knowing you’re monitoring, managing and caring for their IT infrastructure. However, IT services don’t always sell themselves. Valuable IT providers need a structured approach to convince prospects of their value.

One of the best sales strategies follows the AIDA model, which stands for:

  • Attention
  • Interest
  • Desire
  • Action

Leveraging the AIDA model has helped my MSP business win over new clients, so let’s take a closer look at how it can help you do the same.

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Topics: Business Development and Growth, Sales and Marketing, Partner Success

3 Strategies for Increasing Your Productivity as a Business Owner

Posted by Lily Teplow on April 20, 2017

3 Strategies for Increasing Your Productivity as a Business Owner

If you own your own business, you're an extremely busy person. It's important to find ways to be more productive, but also make sure you're getting the rest and separation you need to be an effective business owner. This can be a lot easier said than done.

Maintaining a healthy work-life balance is a struggle for many managed services providers (MSPs). You are knowledge workers, and process a tremendous amount of information in your day-to-day. But in order to be a topnotch provider for your clients and run a successful MSP business, you need to maximize your time and be as productive as possible. So, as a business owner, how can you increase your productivity while maintaining a healthy work-life balance? Start with these three strategies.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention, Service Delivery and Operational Efficiency

How to Solve the MSP Marketing Struggle

Posted by Meaghan Moraes on April 18, 2017

How to Solve the MSP Marketing Struggle

Business growth: it’s on every MSP’s mind yet tends to fall to the bottom of the list when it comes to your day-to-day tasks. As a business owner, you’re constantly dealing with endless moving parts, so conserving your time and effort is really the only way to scale your business. Maybe you haven’t been focusing on marketing—even though it is circled and underlined three times on that to-do list—or maybe you’re taking a whack at this seemingly foreign concept.

The key point to consider here is that when you do marketing, it’s crucial that you understand how to do it right. So, what’s the first step in solving the MSP marketing struggle? You must develop and deploy an effective marketing strategy.

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Topics: Business Development and Growth, Sales and Marketing

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