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Backup to the Future: Managing the Total Cost of Ownership of BDR

Posted by Joseph Tavano on March 22, 2017

Backup to the Future: Managing the Total Cost of Ownership of BDR

“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success. In this first post, we'll tackle how to manage the total cost of ownership (TCO) of BDR.

When MSPs try to calculate the ROI of a business continuity offering, they often look at the cost of the solution they’re leveraging and compare it to the BDR revenue they’ve captured. If the former is smaller than the latter, then they’re satisfied. And while there’s nothing fundamentally wrong with this approach, many providers may find it difficult to ensure long-term profitability and scalability if they aren’t paying attention to the TCO of the tools they’re leveraging.

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Topics: Backup and Disaster Recovery, Continuity247, Service Delivery and Operational Efficiency

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges

Posted by Lily Teplow on March 17, 2017

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges.png

Although backup and disaster recovery (BDR) has become a staple to every MSPs technology stack, many still struggle to develop a profitable and sustainable BDR line of business. Some of the common challenges we hear today include finding the right solution to fit your clients’ needs, or delivering effective data backup to clients across specific industries. Others have a hard time dealing with solutions that have become too cumbersome and time-consuming to manage, or even dealing with disaster recovery scenarios. As an MSP offering BDR services, your goal is to provide clients with reliable data backup and business continuity, but how can you do so when these challenges stand in your way?

Sometimes, the best way to succeed is to learn through others’ success. That’s why we’re sharing the stories of two Continuum partners who faced certain BDR challenges but proceeded to overcome them by leveraging Continuity247, our fully-managed BDR platform. Let's take a closer look!

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Topics: Backup and Disaster Recovery, Continuity247, Partner Success

Self-Managed vs. Fully-Managed: How to Maximize Your BDR Profitability

Posted by Ben Barker on March 7, 2017

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When it comes to protecting your clients' systems, there is nothing more important than being able to provide reliable backups. But how much of your own internal resources are being used up to make sure that’s possible? Who is troubleshooting failed backups, performing environmental health checks, testing and verifying systems, and spinning up servers? If you aren't using a fully-managed backup and disaster recovery (BDR) solution, the answer is: you are. 

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Topics: Backup and Disaster Recovery, Continuity247, Webinar Highlights

How to Develop a Go-to-Market Strategy for BDR

Posted by Mary McCoy on December 22, 2016

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"Marketing is a two-way street. You have to be aware of what potential clients are looking for, and then you have to make them aware of what you offer." 

Do you have a hard time marketing and selling your backup and disaster recovery (BDR) solution? In a recent episode of MSP Radio, part one of a two-part series designed to help you define your BDR go-to-market strategy, we answered several frequently asked questions from MSPs facing the same dilemma.

Whether you need guidance establishing the right market to serve or don't know how to differentiate your messaging across audience segments, the following recap should help you yield a higher ROI on current BDR marketing efforts, further enabling long-term business growth and profitability!

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Topics: Sales and Marketing, Backup and Disaster Recovery, Continuity247

What Single-Screenshot Verification Can't See

Posted by Joseph Tavano on December 15, 2016

What Single Screenshot Verification Can't See.jpg

Backup and disaster recovery (BDR) is an interesting technology to discuss with clients; when it is working well, there is little to discuss. However, when it is needed, such as in the event of a data loss event, it has to work perfectly—and, it needs to do so before that data loss event. Unlike other MSP technologies, sharing verification with your SMB clients that a BDR platform is working well allows for a natural, ongoing conversation about the BDR solution you provide, and keeps the importance of business continuity top of mind.

But what if your BDR platform’s backup verification isn’t able to provide enough information? What if it can’t capture issues that slip through the cracks? What if backups fail because the verification process missed something?

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Topics: Backup and Disaster Recovery, Continuity247

How to Successfully Execute Your BDR Migration Plan

Posted by Joseph Tavano on November 30, 2016

How to Successfully Execute Your BDR Migration Plan.jpg

In an IT channel that’s constantly in flux, it’s important to constantly evaluate and re-evaluate your technology and solutions. Lifting out any IT platform to switch to another is a large endeavor, but there are particular concerns when migrating from one backup and disaster recovery (BDR) platform to another.

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Topics: Backup and Disaster Recovery, Continuity247

The Benefits of Working with a BDR Provider That Owns Its Backup Technology

Posted by Ben Austin on November 15, 2016

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Managed services providers (MSPs) are trusted advisors to their clients. By acting as virtual CIO (vCIO), safeguarding the health of IT environments and maximizing the ROI of their clients’ IT budgets, MSPs are responsible for increasing the business efficiency and profitability of the organizations they serve. This relationship often starts with the implied trust of a customer that their MSP will deliver as promised in the sales cycle, and as time rolls by, that trust becomes more tangible based on the actual experience with their MSP.

As this trust grows, so does your responsibility as your clients' MSP. One area that you have significant influence over is the handling and protection of your clients' greatest business asset: their data. This trust is at its apex in the delivery of completely reliable and modern backup and disaster recovery (BDR) solutions.

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Topics: Backup and Disaster Recovery, Continuity247

4 Benefits of BDR Powered by Continuous Data Protection

Posted by Mary McCoy on November 10, 2016

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There’s no denying the importance of effective backup and data protection technology in today’s IT landscape. Ensuring that customer information is properly protected – and accessible at all times – is an absolute necessity.

For Managed IT Services Providers (MSPs), the challenge lies in finding the right backup technology that can give them even a slight edge against the competition. True to its name, Continuous Data Protection (CDP) technology can provide exactly that. Here's how.

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Topics: Backup and Disaster Recovery, Continuity247

Which RAID Setups are Most Compatible with Your Backup Solution?

Posted by Joseph Tavano on November 10, 2016

Which RAID Setup is Most Compatible with Your Backup Solution?.jpg

One of the more technical features of Continuity247® is the flexibility it affords in terms of RAID options for its backup appliance.

For the less technically savvy, RAID is an acronym for a redundant array of independent (or, inexpensive) disks, which affords benefits in terms of performance and redundancy by placing data across multiple disk drives instead of just one. Depending on how they are configured between a variety of disk striping and mirroring techniques, RAIDs can have a variety of benefits useful to the overall performance and stability of a system.

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Topics: Backup and Disaster Recovery, Continuity247, Podcast

11 Ongoing, Tedious Backup Tasks Your Techs Are Sick of

Posted by Mary McCoy on November 2, 2016

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How much time do your technicians spend managing backups for each client?

It's easily a full-time job, and yet, maybe only represents a small fraction of their responsibilities. For most MSPs, backup and disaster recovery (BDR) is just one of many offerings in their service portfolios. Clients rely on your round-the-clock technical support to power their businesses. You provide the peace of mind that the entirety of their IT environment remains secure, efficient and online. Understandably, this level of service can result in long hours and overworked technicians.

But what tasks actually consume so much of their time and effort and how much of it is avoidable? With a booming BDR market and the need for constant data accessibility, you certainly don't want technician bandwidth to be a hindrance to the growth of your business continuity services. Instead, think about how you can more efficiently support this offering internally. You should ask yourself if any of your techs are forced to carry out these 11 times, and more importantly, what this could mean for your business.

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Topics: Backup and Disaster Recovery, Hiring and Recruiting, Continuity247, Workforce Optimization and Employee Retention

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