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Backup to the Future Part VI: How (and When) to Switch Your Current BDR Vendor

Posted by Joseph Tavano on April 26, 2017

How (and When) to Switch Your Current BDR Vendor

Let’s face it: switching the technology you use every day—especially if it’s a core service your business provides, like BDR—is no simple undertaking. After all the blog posts, eBooks, and discussions with account managers, in the end MSPs are responsible for migrating to a new platform, updating their endpoints, training their staff, talking with clients and much more. It takes time. It takes effort. And, if it’s not the right decision, it can cost the business profits in the short and long term.

There’s a reason why “ripping and replacing” is discussed in hushed whispers; no one looks forward to it, really, and a lot is at stake. When you decide to replace your BDR vendor, you need to be absolutely sure it’s the right move, and you need to have a well-defined plan in place to roll it out efficiently to minimize adverse impacts on your clients and the business.

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Topics: Backup and Disaster Recovery, Continuity247, Vendor Management

Introducing a New eBook to Help MSPs Overcome BDR Growth Barriers

Posted by Joseph Tavano on April 25, 2017

Introducing a New eBook to Help MSPs Overcome BDR Growth Barriers

Some MSPs have started to think that, given the commoditization of BDR as a service in the IT channel, backup and disaster recovery technology is a “settled” line of business with little variation and innovation between the major solution providers.

Think again.

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Topics: Backup and Disaster Recovery, Continuity247

Backup to the Future Part V: The Path to Better BDR Storage

Posted by Joseph Tavano on April 19, 2017

Backup to the Future Part V: The Path to Better BDR Storage

When was the last time you thought about your mobile phone plan? I know—it’s not that exciting (who actually loves their phone bill?), but there are a few areas where mobile phone pricing plans and BDR are starting to look increasingly similar. Unless you want your clients to think of your BDR services with the same disdain that’s common in the phone market, it may be a good time to think about your partnership contracts and the pricing and packaging options you are passing down to your clients, because a mobile data plan and BDR storage plans are starting to feel more similar in the marketplace than ever before.

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Topics: Backup and Disaster Recovery, Continuity247

Backup to the Future Part IV: How the Cloud Will Continue to Impact BDR Services

Posted by Joseph Tavano on April 12, 2017

Backup to the Future Part IV: How the Cloud Will Continue to Impact BDR ServicesA few years back, everyone was welcoming you to the cloud. Now that we’re all “here,” cloud services are evolving. For MSPs, this affects everything from pricing and packaging BDR products to everyday service delivery. Let’s explore a few ways that the cloud has impacted and will continue to impact BDR for managed IT service providers.

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Topics: Cloud Computing, Backup and Disaster Recovery, Continuity247

Backup to the Future Part III: BDR Commoditization Means Less MSP Differentiation

Posted by Joseph Tavano on April 5, 2017

Backup to the Future Part III: BDR Commoditization Means Less MSP Differentiation

Backup and disaster recovery (BDR) is now an essential product for every managed IT services provider (MSP). However, in today’s world of commoditized BDR, how can you break away and differentiate yourself from your competition?

“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success. In the first post of this series, we discussed how many current BDR solutions that MSPs use today are restricting their growth and scalability. Now, it’s time to consider how exactly BDR has become so commoditized and what that means for your MSP business.

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Topics: Backup and Disaster Recovery, Continuity247

Backup to the Future Part II: Bridging the IT Skills Gap as Backup Environments Become More Complex

Posted by Joseph Tavano on March 29, 2017

Backup to the Future Part II: Bridging the IT Skills Gap as Backup Environments Become More Complex

“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success.

As discussed in part one of this series, many current BDR solutions available to MSPs today feature an outdated labor model that restricts growth and scalability. In this article, we’ll dig a little deeper into one of the crucial reasons why this is so: the growing IT skills gap.

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Topics: Backup and Disaster Recovery, Continuity247, Workforce Optimization and Employee Retention

Backup to the Future: Managing the Total Cost of Ownership of BDR

Posted by Joseph Tavano on March 22, 2017

Backup to the Future: Managing the Total Cost of Ownership of BDR

“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success. In this first post, we'll tackle how to manage the total cost of ownership (TCO) of BDR.

When MSPs try to calculate the ROI of a business continuity offering, they often look at the cost of the solution they’re leveraging and compare it to the BDR revenue they’ve captured. If the former is smaller than the latter, then they’re satisfied. And while there’s nothing fundamentally wrong with this approach, many providers may find it difficult to ensure long-term profitability and scalability if they aren’t paying attention to the TCO of the tools they’re leveraging.

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Topics: Backup and Disaster Recovery, Continuity247, Service Delivery and Operational Efficiency

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges

Posted by Lily Teplow on March 17, 2017

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges.png

Although backup and disaster recovery (BDR) has become a staple to every MSPs technology stack, many still struggle to develop a profitable and sustainable BDR line of business. Some of the common challenges we hear today include finding the right solution to fit your clients’ needs, or delivering effective data backup to clients across specific industries. Others have a hard time dealing with solutions that have become too cumbersome and time-consuming to manage, or even dealing with disaster recovery scenarios. As an MSP offering BDR services, your goal is to provide clients with reliable data backup and business continuity, but how can you do so when these challenges stand in your way?

Sometimes, the best way to succeed is to learn through others’ success. That’s why we’re sharing the stories of two Continuum partners who faced certain BDR challenges but proceeded to overcome them by leveraging Continuity247, our fully-managed BDR platform. Let's take a closer look!

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Topics: Backup and Disaster Recovery, Continuity247, Partner Success

Self-Managed vs. Fully-Managed: How to Maximize Your BDR Profitability

Posted by Ben Barker on March 7, 2017

Self-Managed vs. Fully-Managed: How to Maximize Your BDR Profitability.png

When it comes to protecting your clients' systems, there is nothing more important than being able to provide reliable backups. But how much of your own internal resources are being used up to make sure that’s possible? Who is troubleshooting failed backups, performing environmental health checks, testing and verifying systems, and spinning up servers? If you aren't using a fully-managed backup and disaster recovery (BDR) solution, the answer is: you are. 

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Topics: Backup and Disaster Recovery, Continuity247, Webinar Highlights

How to Develop a Go-to-Market Strategy for BDR

Posted by Mary McCoy on December 22, 2016

How to Develop a Go-to-Market Strategy for BDR.jpg

"Marketing is a two-way street. You have to be aware of what potential clients are looking for, and then you have to make them aware of what you offer." 

Do you have a hard time marketing and selling your backup and disaster recovery (BDR) solution? In a recent episode of MSP Radio, part one of a two-part series designed to help you define your BDR go-to-market strategy, we answered several frequently asked questions from MSPs facing the same dilemma.

Whether you need guidance establishing the right market to serve or don't know how to differentiate your messaging across audience segments, the following recap should help you yield a higher ROI on current BDR marketing efforts, further enabling long-term business growth and profitability!

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Topics: Sales and Marketing, Backup and Disaster Recovery, Continuity247

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