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5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Missing Piece in Your MSP Email Marketing Strategy

Posted by Scott Spiro on May 19, 2017

The Missing Piece in Your MSP Email Marketing Strategy

As CEO of Computer Solutions Group, I've worked with like-minded managed services providers (MSPs) from around the country to share marketing strategies and success stories.

When it comes to bridging the gap between marketing and sales, the MSPs I've partnered with consistently express some of the same challenges to closing new leads – specifically around email marketing. So, to help you find success and grow your business, here are some tips you can use to strengthen your email marketing strategy.
 

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Topics: Sales and Marketing, Inbound Marketing

5 Marketing KPIs You Should Be Tracking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 15, 2017

The Weekly Byte Episode 54

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of The Weekly Byte, we dive into five marketing KPIs that all MSPs should be tracking—watch now to learn more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Posted by Mary McCoy on May 9, 2017

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Did you know that B2B bloggers generate 67 percent more leads? By now, you’ve probably heard about the many benefits of having a business blog. Quite frankly, you might be left in the digital dust if you don’t have one today. Blogging is a great way to create valuable content, reach potential clients and share your knowledge and expertise with your website visitors. So, don’t you want to get started?

Let’s be honest: knowing exactly where to start or what you should be blogging about does not always come naturally. The great news is, you don’t have to do all of the heavy-lifting yourself! To get your wheels turning, here are four key types of blog posts you should plan to write, as well as a list of questions designed to help you create content your target audience will actually want to read.

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Topics: Sales and Marketing, Inbound Marketing

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 8, 2017

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Top 5 IT Security Skills SMBs Need in 2017 [CHART]

Posted by Lily Teplow on May 5, 2017

The Top 5 IT Security Skills SMBs Need in 2017 - CHART

Cybersecurity is not a new concept, but it is taking on new importance this year. Today’s digital organizations are driven by new technology and dependent on orderly data, and everyday life seems to be increasingly happening on top of connected infrastructures. The risks posed by cybersecurity attacks are monumental, but to mitigate those risks, new skills are needed.

However, modern businesses, specifically small- and medium-sized businesses (SMBs) are struggling to keep up with the cybersecurity skills required to secure IT infrastructures, respond to incoming threats and ensure proper operations. According to CompTIA’s recent report, The Evolution of Security Skills, between 18 and 32 percent of companies say that they need significant improvement to existing security expertise across various topics. So, with the apparent need for improved security skills, how can you present your managed IT services to prospective clients as a solution for bridging this widening security skills gap?

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Topics: Sales and Marketing, Cybersecurity and Threat Management, MSP Sales Chart

The Top 5 MSP Blog Posts of April 2017

Posted by Lily Teplow on May 1, 2017

The Top 5 MSP Blog Posts of April 2017

Did you know that this week is National Small Business Week? Every year since 1963, we take time to recognize the critical contributions of America’s entrepreneurs and small business owners. As an MSP, this hits close to home because many of your clients are small business owners themselves. It is your core mission to do everything you can to protect these businesses and ensure all their IT needs are covered. Therefore, we’ve dedicated this month’s roundup of our top blog posts to helping both your business and your clients’ businesses be as successful as they can be.

Read up on how you can strengthen your clients’ cybersecurity strategy, how to perform quarterly business reviews to ensure successful service delivery, how to engage current and prospective clients with newsletters, and much more in our most popular posts below!

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Topics: Business Development and Growth, Sales and Marketing

20+ Charts You Can Use in Your Sales & Marketing Efforts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 1, 2017

The Weekly Byte Episode 52

Data visualization is a great way to leverage statistics, market research and important metrics in your marketing and sales collateral. The right graphics can help augment any text or bullets you’re leveraging, and sourcing data from well-known research firms and groups is a great way to build the use case for your managed services offerings. In this special one-year anniversary episode of The Weekly Byte, we dive into this topic and offer access to 20+ charts you can instantly download and leverage in your own efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Posted by Nuresh Momin on April 28, 2017

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Managed services providers (MSPs) provide a wide range of IT services that are vital to modern business. With the help of your expertise and services, clients have more peace of mind knowing you’re monitoring, managing and caring for their IT infrastructure. However, IT services don’t always sell themselves. Valuable IT providers need a structured approach to convince prospects of their value.

One of the best sales strategies follows the AIDA model, which stands for:

  • Attention
  • Interest
  • Desire
  • Action

Leveraging the AIDA model has helped my MSP business win over new clients, so let’s take a closer look at how it can help you do the same.

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Topics: Business Development and Growth, Sales and Marketing, Partner Success

15 Newsletter Templates You Can Send to Prospects & Customers Right Now: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 24, 2017

The Weekly Byte Episode 51

Newsletters are a great way to stay top-of-mind with prospects and customers, while providing valuable and educational information they can use to be more productive in the workplace. In this episode of The Weekly Byte, we explore the value of an e-newsletter and offer 15 customizable templates you can download to jumpstart your efforts today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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