<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1309184189147252&amp;ev=PageView&amp;noscript=1">

Featured Content

Scaling for Success: The MSP Guide to Operational Efficiency

Download My Free eBook

Unleashing the Power of Social Selling in Your MSP Business

Posted by Robert Kocis on March 21, 2017

Unleashing the Power of Social Selling in Your MSP Business

I hear over and over that a top challenge for managed services providers (MSPs) is effectively acquiring new clients. It’s very difficult to run a business, handle client care, payroll, HR duties, finance and then in your spare try to “sell.” It’s a common challenge for many MSP owners, but I believe that effective social selling can play a key role in helping you effectively acquire more clients and up-sell, cross-sell and retain your existing ones.

I first started to study and implement social selling in 2014 when I met Annie Stankevich, she was my LinkedIn sales rep at the time. Annie helped me transform how we prospected and engaged with clients at my previous company by leveraging social selling techniques Today, I am fully bought into how powerful social selling can be. 

Read More

Topics: Sales and Marketing, Client Acquisition and Management

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

Read More

Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Write an Elevator Pitch for Your MSP Business

Posted by Frank Bauer on March 14, 2017

How to Write an Elevator Pitch for Your MSP Business.png

If there is an Achilles Heel of MSPs, it’s the role of sales and marketing. MSPs, by their very nature, are technology driven. They are comfortable in the realm of tech and can do things that others simply can’t fathom – it’s exactly why they exist! Although sales and marketing are essential in sustaining a profitable business, many MSP owners are often so immersed in the day-to-day of their business that they don’t have the time to market or sell.

But let me tell you something that MSP owners often don’t realize: you’re actually selling at all times. Think about it, you’re in a front-facing role where you’re frequently networking with other business owners. The trouble is, though, that you’re not always in “sales mode.” So, how can you better incorporate sales into your day-to-day in a way that feels natural?

Read More

Topics: Business Development and Growth, Sales and Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

Read More

Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

20 Statistics to Help MSPs Sell Managed IT Services in 2017

Posted by Lily Teplow on March 10, 2017

20 Statistics to Help MSPs Sell Managed IT Services in 2017.png

Why exactly should businesses leverage your managed IT services this year? When you’re making your sales pitch to clients and prospects, this is the question you need to answer to differentiate yourself from your competition. Sure, you have your value prop down and you’ve memorized your talking points to a tee, but what else can you use to convince them?

They say that numbers speak louder than words, so here are a few numbers that we think speak volumes. It’s clear that the need for managed IT services isn’t going anywhere, but to help make your case here are 20 statistics you can use to prove why businesses should partner with you.

Read More

Topics: Sales and Marketing, Backup and Disaster Recovery, SMB Trends, Cybersecurity and Threat Management

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 6, 2017

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

Read More

Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

The Top 5 MSP Blog Posts of February 2017

Posted by Lily Teplow on March 1, 2017

The-Top-5-MSP-Blog-Posts-of-February-2017.pngCan you believe it’s already March? With only one month left in the quarter, it’s time to focus on maximizing your client relationships, closing those deals and ending this month on a high note. Now, if only there were some blog posts out there that would help you do just that... Oh wait!

Although February is a month shorter in days, there was no shortage of valuable posts on the MSP Blog. A lot was covered this past month, including how to strengthen your MSP sales strategies for 2017, how to align your IT services with your clients’ and prospects’ business priorities, tools and tips for greater workplace productivity and much more! So without further ado, here are the top five blog posts our readers couldn’t get enough of this February.

Read More

Topics: Business Development and Growth, Sales and Marketing

Four Signs of a Strong Social Media Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 27, 2017

The Weekly Byte Episode 44

Social media platforms offer unprecedented opportunities to engage with customers and prospects in real time—but how can MSPs tap into this channel to drive meaningful conversations with their audience? In this episode of The Weekly Byte, we outline four key aspects that define a strong and effective social media presence; tune in now to learn more!

Read More

Topics: Sales and Marketing, The Weekly Byte

5 Tips to Make Your MSP Social Media Savvy

Posted by Lily Teplow on February 20, 2017

5 Tips to Make Your MSP Social Media Savvy.png

We regularly hear our partners grumble about using social media, and it’s no wonder. Some managed services providers (MSPs) simply don’t have the time to support it, some might not see the ROI in it, and others just don’t quite “get” it. However, social media is an essential aspect of marketing and selling your managed services and it can act as an MSP’s differentiator. For starters, it can raise awareness for your company and boost your reputation as a leader in your field. It can also encourage your leads to reach out, look at your website and get to know your business. So, whether you’re looking to better align social media to your sales and marketing strategy, learn how to boost your current efforts, or you’re just starting out, you can use these five tips to make your MSP much savvier in the social media sphere.

Read More

Topics: Business Development and Growth, Sales and Marketing

What Is the Sales Process for an MSP?

Posted by Frank Bauer on February 17, 2017

What is the Sales Process for an MSP?

You can spin up a server with your eyes closed, but one of the real challenges of being a managed services provider (MSP) is acquiring and retaining new business. Sales doesn't always come easily to people with technical backgrounds, and IT solutions providers often think you have to be born with sales skills to be successful. However, with the right strategies and training, all MSPs can master the art of the close.

One of the questions myself and my colleagues hear all the time is “how do I sell managed services?" So, to help you reach more competitive levels of revenue and profitability, we’ll go over the client acquisition process for an MSP and analyze the sales and marketing funnel from the moment a lead is generated to the customer onboarding period. Are you ready to get started?

Read More

Topics: Business Development and Growth, Sales and Marketing

RMM 101: Must-haves for Your IT Management Solution
MSP Guide to Managed Services SLAs  [white paper]
comments powered by Disqus