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6 Tips and 8 Tools for Greater Workplace Productivity

Posted by Mary McCoy on February 22, 2017

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Do you ever struggle with work piling on and on that you feel like you’re playing an endless game of catch-up? Our frustration peaks as productivity plummets and we're left with only one thought: "Where did the day go?"

We've all been there, right? We stare at our list of to-do items for the day knowing full well we can't cross them off until we buckle down and eliminate distractions. But let's face it, sometimes this works better in theory than in practice.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention

Scalability, Cybersecurity & Cloud Services: Three eBooks to Support MSP Growth in 2017

Posted by Brandon Garcin on February 21, 2017

Three-eBooks-to-Support-MSP-Growth-in-2017.pngThe managed IT services industry is constantly changing, and it can be difficult to stay up-to-date on the latest changes, trends and best practices. Today, things like cloud computing, an increasingly-complex cybersecurity landscape and other pressures are forcing MSPs to rethink their approach to service delivery, sales and marketing, and other key aspects of the business.

To help you stay ahead of the curve and set yourself up for success in 2017, we’ve compiled three of our most popular eBooks. Check them out below!

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Topics: Business Development and Growth, Cloud Computing, Cybersecurity and Threat Management

5 Tips to Make Your MSP Social Media Savvy

Posted by Lily Teplow on February 20, 2017

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We regularly hear our partners grumble about using social media, and it’s no wonder. Some managed services providers (MSPs) simply don’t have the time to support it, some might not see the ROI in it, and others just don’t quite “get” it. However, social media is an essential aspect of marketing and selling your managed services and it can act as an MSP’s differentiator. For starters, it can raise awareness for your company and boost your reputation as a leader in your field. It can also encourage your leads to reach out, look at your website and get to know your business. So, whether you’re looking to better align social media to your sales and marketing strategy, learn how to boost your current efforts, or you’re just starting out, you can use these five tips to make your MSP much savvier in the social media sphere.

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Topics: Business Development and Growth, Sales and Marketing

What Is the Sales Process for an MSP?

Posted by Frank Bauer on February 17, 2017

What is the Sales Process for an MSP?

You can spin up a server with your eyes closed, but one of the real challenges of being a managed services provider (MSP) is acquiring and retaining new business. Sales doesn't always come easily to people with technical backgrounds, and IT solutions providers often think you have to be born with sales skills to be successful. However, with the right strategies and training, all MSPs can master the art of the close.

One of the questions myself and my colleagues hear all the time is “how do I sell managed services?" So, to help you reach more competitive levels of revenue and profitability, we’ll go over the client acquisition process for an MSP and analyze the sales and marketing funnel from the moment a lead is generated to the customer onboarding period. Are you ready to get started?

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Topics: Business Development and Growth, Sales and Marketing

A Look Back at 2016: The Year of Ransomware

Posted by Ben Barker on February 16, 2017

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2016 had a lot of notable headlines. Whether it was the UK voting to Brexit, the popularity of "Pokémon GO," or the summer Olympics in Brazil, last year left no shortage of water cooler material. However, what isn't often talked about is the impact that cybercrime had on the world in 2016. As far as the tech space is concerned, last year was like nothing we have ever seen before. So, while the aforementioned headlines may have dominated the mainstream news cycles, 2016 was, by all measures, the year of ransomware.

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Topics: Information Security, Webinar Highlights, Cybersecurity and Threat Management

3 Tips for Unleashing Your Managed Services Sales Potential

Posted by Lane Smith on February 15, 2017

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We’re already well into the first quarter of 2017, and I bet you’re thinking about how you can amplify the sales of your managed IT services. Many MSPs still struggle with selling their services because there are countless variables to consider. For example, who are your ideal clients and what is your target market? What should your sales force look like and what should your sales cycle look like? The list can go on and on. While you’re figuring these factors out, it’s likely that you’re out selling your managed services already. To help you get started and maximize the effectiveness of your sales team, here are three steps you can take to accelerate your sales cycle and increase your close rates.

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Topics: Revenue Growth and Profitability, Sales and Marketing

Client Retention Best Practices for Managed Services Providers

Posted by Lily Teplow on February 14, 2017


Happy Valentine’s Day, folks! It’s that time of year when love is in the air and certain relationships are at the forefront of everyone’s mind. But before you start considering buying roses by the dozen or stopping by the chocolate store on your way home, there are some relationships you should attend to before leaving the office – your client relationships. Client retention is something that you should be focused on throughout the entire year. Making your clients happy is all about aligning the value of your products and services to your clients’ business priorities and ensuring that you’re delivering on – and even exceeding – your promises. But how exactly can you “show the love” to your clients this year?

On a recent episode of MSP Radio, our hosts sat down with Dee Zepf, VP of Partner Success at Continuum, to chat about how MSPs can implement strategies and processes that ensure you're keeping clients happy, uncovering their issues and improving client retention rates.

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Topics: Business Development and Growth, Customer Service, Podcast

Three Ways MSPs Can Demonstrate Value to Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 13, 2017

The Weekly Byte Episode 42

There’s no denying the importance of effectively demonstrating the value of your services to prospects—but what about existing customers? In this episode of The Weekly Byte, we dive into three ways you can show your value and stay top-of-mind with clients who are already purchasing from you. Tune in now to learn more!

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Topics: Sales and Marketing, Customer Service, The Weekly Byte

How Continuum’s NOC Can Resolve up to 90% of Issues for You

Posted by Lily Teplow on February 10, 2017

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Wouldn’t it be nice to wake up in the morning to find out that a major client issue was proactively identified—and resolved—while you were counting sheep? Or if your technicians were able to spend less time monitoring alerts and focus on more strategic, revenue-driving projects? Fortunately, this isn’t a fantasy scenario—it’s all possible when you leverage Continuum's Network Operations Center (NOC) technicians in conjunction with our IT management platform.

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Topics: Business Development and Growth, Network Operations Center

How to Align Your Managed Services with SMB Business Priorities [CHART]

Posted by Lily Teplow on February 10, 2017

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The small- and medium-sized business (SMB) clients you serve today are placing a high priority on technology. Actually, two-thirds of SMBs indicate technology is a primary factor in pursuing their business objectives for the year ahead. They’re looking to move beyond simply managing and maintaining their infrastructure to utilizing technology to solve their business’ top problems. Many SMBs are wanting to increase their investment in technology and IT expertise, but some barriers still exist.

As your prospects try to find the right service provider, they’re carefully thinking about how they can focus on core business objectives without worrying about their IT needs. But did they know that in outsourcing to an MSP like you, they can experience more growth with your proactive, predictable and preventative IT services?

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Topics: Sales and Marketing, SMB Trends, MSP Sales Chart

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