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Breaking Down the Dangers of Social Engineering

Posted by Lily Teplow on March 24, 2017

Breaking Down the Dangers of Social-Engineering

By now, we’re all familiar with the type of hacker who uses their technical skills to infiltrate computer systems and compromise sensitive data. It’s seen in news headlines across the globe today. However, there’s now another type of hacker who uses special tactics to exploit the one weakness that every organization has: human psychology.

This is more commonly known as social engineering, which is the art of manipulating people so they give up confidential information. Not only are social engineering attacks becoming more common against small- and medium-sized businesses (SMBs), they’re also becoming more sophisticated. This makes things very tough for the MSPs that aim to serve and protect those SMB clients. So, in order to stay a few steps ahead of cybercriminals, here’s what you should know about social engineering attacks and how MSPs can help prevent clients from falling victim to them.

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Topics: Industry News, Cybersecurity and Threat Management

Beyond Servers and Desktops: Are You Missing Half of the Network Story?

Posted by Alex Hoff on March 23, 2017

Beyond Servers and Desktops: Are You Missing Half of the Network Story

When offering network services to your clients, managing servers and endpoints—and managing them well—is important. That pretty much goes without saying. Of course, this is all possible with a proactive remote monitoring and management (RMM) solution that helps you automate your server and endpoint work. Without the help of automation, running antivirus programs, software upgrades, patching and more just wouldn’t be feasible.

But that’s only half the story of network management.

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Topics: Remote Monitoring and Management, Service Delivery and Operational Efficiency

Backup to the Future: Managing the Total Cost of Ownership of BDR

Posted by Joseph Tavano on March 22, 2017

Backup to the Future: Managing the Total Cost of Ownership of BDR

“Backup to the Future” is a blog series that explores the state of the backup and disaster recovery as a service today—and the challenges that come with offering it—and looks forward to the ongoing new paradigms that are dramatically transforming the sector into tomorrow. Through this eight-part series, you’ll learn the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success. In this first post, we'll tackle how to manage the total cost of ownership (TCO) of BDR.

When MSPs try to calculate the ROI of a business continuity offering, they often look at the cost of the solution they’re leveraging and compare it to the BDR revenue they’ve captured. If the former is smaller than the latter, then they’re satisfied. And while there’s nothing fundamentally wrong with this approach, many providers may find it difficult to ensure long-term profitability and scalability if they aren’t paying attention to the TCO of the tools they’re leveraging.

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Topics: Backup and Disaster Recovery, Continuity247, Service Delivery and Operational Efficiency

Unleashing the Power of Social Selling in Your MSP Business

Posted by Robert Kocis on March 21, 2017

Unleashing the Power of Social Selling in Your MSP Business

I hear over and over that a top challenge for managed services providers (MSPs) is effectively acquiring new clients. It’s very difficult to run a business, handle client care, payroll, HR duties, finance and then in your spare try to “sell.” It’s a common challenge for many MSP owners, but I believe that effective social selling can play a key role in helping you effectively acquire more clients and up-sell, cross-sell and retain your existing ones.

I first started to study and implement social selling in 2014 when I met Annie Stankevich, she was my LinkedIn sales rep at the time. Annie helped me transform how we prospected and engaged with clients at my previous company by leveraging social selling techniques Today, I am fully bought into how powerful social selling can be. 

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Topics: Sales and Marketing, Client Acquisition and Management

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges

Posted by Lily Teplow on March 17, 2017

Partner Spotlight: How 2 MSPs Leverage Continuity247 to Overcome Top BDR Challenges.png

Although backup and disaster recovery (BDR) has become a staple to every MSPs technology stack, many still struggle to develop a profitable and sustainable BDR line of business. Some of the common challenges we hear today include finding the right solution to fit your clients’ needs, or delivering effective data backup to clients across specific industries. Others have a hard time dealing with solutions that have become too cumbersome and time-consuming to manage, or even dealing with disaster recovery scenarios. As an MSP offering BDR services, your goal is to provide clients with reliable data backup and business continuity, but how can you do so when these challenges stand in your way?

Sometimes, the best way to succeed is to learn through others’ success. That’s why we’re sharing the stories of two Continuum partners who faced certain BDR challenges but proceeded to overcome them by leveraging Continuity247, our fully-managed BDR platform. Let's take a closer look!

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Topics: Backup and Disaster Recovery, Continuity247, Partner Success

Overcoming Cybersecurity Challenges with Managed IT Services

Posted by Lily Teplow on March 16, 2017

Overcoming Cybersecurity Challenges with Managed IT Services.png

If there is one thing we can be certain about when it comes to cybersecurity, it’s that the landscape will remain dynamic and turbulent over the coming years. Today, news headlines are dominated by cyberattacks and breaches that span across all industries – causing security to be top of mind for almost all businesses. However, these headlines don’t seem to be slowing down, which means that businesses are still struggling to keep up with the rapidly evolving threat landscape.

So, what are the biggest obstacles businesses face in achieving a stronger cybersecurity posture, and how are MSPs best-suited to help clients and prospects overcome these obstacles?

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Topics: Business Development and Growth, Cybersecurity and Threat Management, Managed Security Services

A Look at Today’s Changing Managed IT Services Landscape

Posted by Brandon Garcin on March 15, 2017

A Look at Today’s Changing Managed IT Services Landscape.png

The managed IT services market today is experiencing significant change. Businesses across all industries are becoming increasingly dependent on technology, and the skills gap in this industry continues to widen. What’s more, we’re beginning to see the potential for new legislation or policy that may impact how IT outsourcing services are delivered and consumed.

As these trends converge, MSPs must take a tactical approach to ensure that they’re aligning the right internal and external resources, putting the right processes in place and placing themselves on a path toward long-term success and stability.

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Topics: Business Development and Growth, Industry News

How to Write an Elevator Pitch for Your MSP Business

Posted by Frank Bauer on March 14, 2017

How to Write an Elevator Pitch for Your MSP Business.png

If there is an Achilles Heel of MSPs, it’s the role of sales and marketing. MSPs, by their very nature, are technology driven. They are comfortable in the realm of tech and can do things that others simply can’t fathom – it’s exactly why they exist! Although sales and marketing are essential in sustaining a profitable business, many MSP owners are often so immersed in the day-to-day of their business that they don’t have the time to market or sell.

But let me tell you something that MSP owners often don’t realize: you’re actually selling at all times. Think about it, you’re in a front-facing role where you’re frequently networking with other business owners. The trouble is, though, that you’re not always in “sales mode.” So, how can you better incorporate sales into your day-to-day in a way that feels natural?

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Topics: Business Development and Growth, Sales and Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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