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How to Sell Managed IT Services in 2016

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There’s Something Phishy Going on This Election Season [CHART]

Posted by Lily Teplow on October 28, 2016

There’s Something Phishy Going on This Election Season Chart.pngWith roughly one more week to go before Election Day, the buzz around the presidential race is quickly reaching its peak. By now, we’re all probably sick of the election-related emails, phone calls, TV ads and so on. But with all this noise, many businesses don’t realize that hackers and scammers are exploiting the situation to steal their sensitive information. As an MSP, how can you protect your clients from falling victim to phishing scams all year round?

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Topics: Sales & Marketing, Information Security, MSP Sales Chart, Phishing

Updates to Microsoft's Patching Process and the Impact on MSPs

Posted by Joseph Tavano on October 27, 2016

MS Patching.jpg

Microsoft has recently updated their decades-old standard patching process, which amounts to what some have called a “seismic” shift in the process. Now, windows patches will be deployed in a cumulative patch, without giving users the option to select and choose (or reject) individual patches throughout the process. This changes how end users, MSPs as well as software vendors and partners approach patching, leaving the entire channel to reassess their internal processes as a result of this shift.

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Topics: MSP Radio, Managed IT Services, Patch Updates

Trick or Treat? 3 Child Safety Apps to Download for Halloween

Posted by Matt Mainhart on October 27, 2016

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In the coming weeks, many small ghouls and goblins will be roaming the streets – each in search of tricks or treats. But you might be asking yourself, “What does Halloween have to do with my MSP business?” Well, many of the clients you work with are parents, and their children are planning to partake in the celebrations. Being the trusted business advisor that you are, don’t you want to provide them with helpful tips on how to keep their kids safe this Halloween? In your mission to best serve your clients, both professionally and personally, start with including this latest set of quick tips in your next newsletter send!

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Topics: Sales & Marketing, Tech Quick Tips, From the Help Desk of Matt: Client Quick Tips

What Does Marketing Look Like for MSPs Today?

Posted by Joseph Tavano on October 26, 2016

What does marketing look like for MSPs today.jpg

If you attended Navigate 2016, you likely know that the Grow Your Business Hub was one of the highlights of the conference. In addition to receiving a thumb drive loaded with white-label marketing collateral, partners were able to learn about new opportunities to market their business and discuss new paths to profitability through more effective sales efforts. For three days, MSPs met with members of Continuum’s sales and marketing teams to discuss, consult and strategize about their overall plans to take their businesses to the next level.

However, MSPs weren’t the only ones who walked away with new learnings at the Grow Your Business Hub. In order to better serve partners, the Grow Your Business Hub team was listening and learning also, and had some great takeaways and insight on the goals and best practices for MSPs in terms of sales and marketing.

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Topics: Sales & Marketing, MSP Radio, Inbound Marketing

4 Essentials MSPs Forget When Disaster Recovery Testing

Posted by Mary McCoy on October 26, 2016

4 Essentials MSPs Forget When Disaster Recovery Testing.jpg

By now, most MSPs recognize that offering backup is table stakes. Your clients can receive this service from any number of your competitors. In order to stand out and increase monthly recurring revenue (MRR), focus on the disaster recovery (DR) aspect of backup and disaster recovery (BDR). Offer your clients DR testing!

To fully capitalize on the advantages of DR testing, keep the following four best practices in mind when adding this service to your IT portfolio. 

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Topics: Data Protection, Information Security, Backup & Disaster Recovery

Cybersecurity Simplified: 2 Questions SMBs Must Ask Themselves

Posted by Scott Spiro on October 25, 2016

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Named National Cyber Security Awareness Month by the Department of Homeland Security, October is a time for the whole nation to become more aware of information security. And while companies should work to increase both internal and external resilience all year long, MSPs are advised to use this period to revisit the cybersecurity conversation with clients.

Where to begin? As you know, cybersecurity encompasses everything from proper password management to encrypted data backups. Rather than overwhelm prospects and clients by detailing all of this, however, start out simple. Frame cybersecurity as a way of providing medical services for client data. Just like in medicine, there are only two classes of service: prevention and treatment. Companies must spend time and effort to either prevent criminals from accessing data or maintain operations in the event of an attack or data breach. 

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Topics: Information Security, Backup & Disaster Recovery, cybersecurity

The Value of Buyer Personas in MSP Sales and Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 24, 2016


MSP sales and marketing are more complicated today than ever—and to be successful, providers need to ensure they have a strong understanding of who their ideal customers are. By leveraging buyer personas, MSPs can strategically align content, messaging and marketing programs with their target audience(s)—and in this episode of The Weekly Byte, we explore the value that buyer personas can provide MSPs. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Why Small Medical Practices Struggle with HIPAA Compliance [CHART]

Posted by Lily Teplow on October 21, 2016

Why Small Medical Practices Struggle with HIPAA Compliance.jpgDo you serve clients in the healthcare industry? As their MSP, you’re well aware that these organizations have a responsibility to their customers and patients to maintain the security of their data – which means that they must be HIPAA (Health Insurance Portability and Accountability Act) compliant. HIPAA has completely changed the way electronic medical and health records are created, received, modified, transmitted or stored, yet many practices still struggle to become and remain HIPAA compliant. Not only do they face exorbitant fines for violating HIPAA law, healthcare companies also can’t afford to lose clients’ trust in their ability to safeguard patient information. So how can your managed IT services help them do just that?

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Topics: Sales & Marketing, Data Protection, Healthcare IT, bdr, MSP Sales Chart

5 Ways to Maximize the ROI from Your Continuum Partnership

Posted by Brent Whitfield on October 20, 2016

As CEO of DCG Technical Solutions, Inc., I've been providing IT support in Los Angeles since 1993. Central to our managed IT services solution for almost 10 years, Continuum's IT management platform has helped us transform our business growth. After being recognized among the Top 10 Fastest Growing MSPs in North America by MSP Mentor and featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business, partners are always asking me how we do it. In fact, the topic is so popular it was one of the top 10 rated sessions at Navigate 2016! Well, the secret to getting more out of your Continuum partnership really all starts with applying the following five best practices: 

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Topics: Managed IT Services, Network Operations Center, Network Assessment, RMM Platform

12 Things to Consider When Performing a Security Assessment

Posted by Win Pham on October 20, 2016


With recent big-name breaches from Yahoo, ADP, and the IRS in the news, security is a top concern for many business owners.

And with the advent of the cloud and evolution of the Internet of Things (IoT), hackers have evolved too. They’re finding increasingly clever ways to exploit technology designed to make doing business easier. 

Yet most businesses are using outdated security software and practices, and failing to refresh their cybersecurity solutions/practices to meet the increased risk. 

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Topics: Information Security, Malware, Antivirus, Navigate 2016, cybersecurity, Network Assessment

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