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Scaling for Success: The MSP Guide to Operational Efficiency

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What to Look For in Your First Full-Time Marketing Hire: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 23, 2017

The Weekly Byte Episode 39

The right resources, messaging and marketing strategy can transform just about any MSP website into a lead-generating engine—but who’s going to actually create the content? If you’re preparing to hire your first full-time marketer, what are the key characteristics and background you should look for?

This episode of The Weekly Byte provides a high-level overview of the types of candidates you should seek out when beginning to build out your own marketing team. Tune in now to learn more!

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Topics: Sales & Marketing, Hiring, The Weekly Byte

Information Security: SMBs Need It, MSPs Can Provide It [CHART]

Posted by Lily Teplow on January 20, 2017

Information Security: SMBs Need It, MSPs Can Provide It.pngThe statistics we see today regarding information security are alarming, sometimes even numbing. Year after year, cyberattacks continue to escalate in frequency, severity and impact – causing businesses of all sizes to now require services that harmonize security and IT solutions. As an MSP, how can you provide stability to businesses who need to strengthen their IT security posture?

Cybercrime is a field that moves so quickly, many struggle to keep up with it. Small- and medium-sized businesses are no exception – over half of SMBs have suffered a cyberattack in the past year. If your clients haven’t yet been targeted, they’re probably worried about it. Which means you as their managed service provider should also be concerned. However, when SMBs outsource their information security needs to an MSP, it can redefine how they operate their cybersecurity and privacy programs and help them become better prepared for the growing amount of threats.

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Topics: Sales & Marketing, Information Security, MSP Sales Chart

4 Reasons MSPs Can Benefit from Email Marketing

Posted by Lily Teplow on January 19, 2017

4 Reasons MSPs Can Benefit from Email Marketing.png

In this era of social media, shorter attention spans and flashy marketing techniques, email marketing often gets lost in the crowd. For some, email marketing is considered overwhelming, time-consuming and can teeter on the edge of spam – causing them to push it to the side. On the upside, that neglect represents a big opportunity for managed services providers (MSPs) who are savvy enough to view email marketing for what it really is: highly effective.

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Topics: Sales & Marketing, How to Grow Your Business

3 Strategies for Achieving Operational Efficiency

Posted by Jaq Baldwin on January 19, 2017

3 Strategies for Achieving Operational Efficiency.png

As a managed services provider in the SMB market, the challenge of growing your operational maturity, bringing on more clients and simultaneously caring for existing accounts can be daunting. From the moment that first contract is signed, tickets begin to come at your team at 1000 mph from all directions – all with the same level of urgency. Your support staff gets stretched too thin, yet all the while your sales team is out looking for new clients that will also need support!

So, the questions begin to pile on. Do you invest in a bigger support team so you’re ready for newly acquired business? Or do you hire an outside sales rep to generate the revenue to pay for your team? Do you hire an internal account manager to offload the customer service requests? Or do you invest in more specialized training for your current team? The list goes on and on. But as the old adage goes, the key is to "work smarter, not harder."

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Topics: Business & Revenue Growth, Business Success

How to Reduce Operational Expenses and Increase Revenue

Posted by Ben Barker on January 18, 2017

How to Reduce Operational Expenses and Increase Revenue.jpg

Where has the IT industry been and where is it going? When Eric Townsend, Director of MSP and SMB Marketing for Intel Corporation, joined us for last week’s webinar titled “The Top 5 Ways to Reduce Operational Expenses and Increase Revenue in 2017,” this is the question we began with. “Where have we been and where are we going?" For many of us in the IT industry, we’re probably familiar with the answer to the first part of this question. However the second part, "where are we going?," has a more surprising answer. According to Townsend, we are heading toward the world of managing all devices.

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Topics: Business & Revenue Growth, Webinar Highlights, Business Success

Creating a Career Path for Your Technical Team

Posted by Lane Smith on January 17, 2017

Creating a Career Path for your Technical Team.pngWith the unemployment rate for the technology sector hovering around 2 percent, finding and retaining top talent needs to be a priority for any MSP business. While there are many factors that contribute to a successful MSP business, I have found that developing a clear career path for employees is one of the core foundations for success.

When owning and or running a small business, you start out with a specific vision for the company, which often incorporates your personal career path. It’s extremely easy to get caught up in this vision because you see the future of the company and how you fit into it. But can you say the same about your employees?

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Topics: Business Management & Growth, Hiring, Business Success, Company Culture

Five Questions to Ask Yourself When Creating a Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 16, 2017

The Weekly Byte Episode 38

Looking to build a blog to attract new website visitors and generate leads? Tune in to this episode of The Weekly Byte to discover five important questions MSPs should ask themselves when creating a blog to ensure it's set up for success!

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Topics: Sales & Marketing, Content, The Weekly Byte, Inbound Marketing

How Often Should You Test Your Disaster Recovery Plan? [CHART]

Posted by Lily Teplow on January 13, 2017

How Often Should You Test Your Disaster Recovery Plan chart.png

Are your clients willing to test their luck this Friday the 13th? As a savvy MSP, you know that having an effective backup and disaster recovery (BDR) solution and disaster recovery (DR) plan is a necessity in today’s business landscape – just in case your client opens an umbrella indoors and their whole IT network crashes. However, having these reliable solutions in place is of no value if the processes aren’t regularly tested. So, the question is this: what does your clients’ DR plan look like and when was the last time they had a DR drill test performed?

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Topics: Data Backup, Backup & Disaster Recovery, selling bdr, MSP Sales Chart

4 Common Pitfalls to Avoid When Growing Your Managed Services Business

Posted by Matt Waters on January 12, 2017

If there’s one constant in the IT industry, it’s change. For many managed services providers, this change presents a significant opportunity in the market to expand. Being poised for growth is a key component to your profitability, yet scaling your MSP effectively can be a lot trickier than it sounds. Whether it be struggling to meet your current demand or securing your IT platform, there are a handful of barriers to face when seeking to take your business to new heights. To capitalize on this opportunity, though, you’ll need to be sure your own organization is prepared to face the challenges that exist when growing your business. Here are four common mistakes you should avoid when scaling your MSP business.

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Topics: Business Management & Growth, Business & Revenue Growth, MSP Best Practices

How to Begin Bringing a Managed Security Services Solution to Market

Posted by Joseph Tavano on January 12, 2017

How to Begin Bringing a Managed Security Services Solution to Market.pngThis year, more and more MSPs will be starting to adopt security services into their portfolio. However, it can be especially daunting to understand where to break into the offering. On a recent episode of MSP Radio, Craig Sharp, MD at Abussi, a UK-based MSP, discusses how to approach security with new and existing customers, what to expect when offering these services and how MSPs are primed to take advantage of this new area of SaaS-based solutions. When considering adding security services to an MSP’s portfolio, here’s what Craig has to say:

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Topics: cybersecurity, Managed Security Services

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