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How to Sell Managed IT Services in 2016

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5 Managed IT Services and How to Sell Them [SLIDESHARE]

Posted by Lily Teplow on September 28, 2016

As a modern MSP, you need to keep pace with the rapid, ever-changing technology landscape – all while providing your clients with enterprise-level IT support. When it comes to your managed IT services portfolio, however, how can you ensure that you’re offering the best solutions for your clients’ success? In this SlideShare, you’ll learn which managed services are essential to include in your portfolio, and how to effectively sell them to clients! Ready to get started?

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Topics: Sales & Marketing, Managed IT Services

How Do You Market, Call & Set an MSP Appointment? [Webinar]

Posted by Mary McCoy on September 28, 2016

It's hard to get your foot in the door when you can't get a date on the calendar. Are you looking to accelerate sales? If you want to grow your MSP business, you can't rely on prospects coming to you or having your phones ring endlessly. That's not how your industry operates. In order to sell managed IT services, you have to arrange a time to meet with prospects. Have you found setting MSP appointments to be challenging? You may be going about it in the completely wrong way...

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Topics: Business & Revenue Growth, Sales & Marketing, Managed IT Services

The Economics of Cybercrime

Posted by Monika Gupta on September 27, 2016

The threat landscape is constantly evolving. Why are cybercriminals investing so many resources in building new malware? Hint: As Nelly said, “Must be the money.” 

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Topics: Information Security, Malware, cybersecurity

How to Use the AIDA Curve in IT Sales and Marketing

Posted by David Walter on September 27, 2016

The following blog post was submitted by David Walter of MSP SEO Factory, a silver sponsor of Navigate 2016.  

AIDA is an acronym that describes the four stages of the sales process. AIDA stands for Attention, Interest, Desire, Action and is a useful MSP marketing tool. In this article, we will describe how MSPs can use the different phases of the AIDA model to close SMBs into clients.

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Topics: Navigate 2016

Navigate 2016 Sponsor and Session Spotlight: Intel Returns to Talk Revenue and Service Ticket Volume

Posted by Tim Lewis on September 26, 2016

Eric-Townsend-Intel-Navigate-2016-MSP-Blog

With Navigate 2016 kicking off bright and early tomorrow, we wanted to give Continuum partners an advanced look at Intel's® Connection Track session, Three Ways to Double Your Revenue and Reduce Your Service Ticket Volume in 2017! If you're attending Continuum's SOLD OUT, premiere annual industry event, you should definitely check out their talk on Thursday, 9/29 at 11:00 am ET! What can you expect to learn?

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Topics: Business & Revenue Growth, Navigate 2016

Transitioning from Referral Only to an MSP Sales Powerhouse: Part 1

Posted by Mike Barnes on September 26, 2016

Having worked with thousands of MSPs and Continuum partners, there is one area that poses consistent difficulties as these providers attempt to grow their businesses: How to transition from a firm that is built primarily on connections and referrals to a business with a proactive sales model.

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Topics: Business Management & Growth, Business & Revenue Growth, Sales & Marketing

5 Ways to Humanize MSP Marketing

Posted by Pete Fuduric on September 23, 2016

MSPs planning a marketing strategy today will find an overwhelming array of technologies and tactics at their disposal. But those that adopt technology- and data-driven marketing while maintaining a consistent human touch will stand the best chance of success.

Here are 5 practices we often recommend for MSPs looking to humanize their brand and make stronger connections with prospects:

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Topics: Sales & Marketing, Navigate 2016, Inbound Marketing

Will You Be Prepared When a Downtime Event Strikes? [CHART]

Posted by Lily Teplow on September 23, 2016

Did you know that 50% of small- and medium-sized businesses (SMBs) have no backup or disaster recovery plan in place? With all the risks that come with severe data loss and extended downtime, it’s surprising that these people aren’t doing more to safeguard their business. If you have clients or prospects that may be hesitant to invest in a backup and disaster recovery (BDR) solution, use this chart to help make the sale!

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Topics: Sales & Marketing, Data Backup, Backup & Disaster Recovery, selling bdr

How You Can Add $194,276 in Revenue with Business Intelligence

Posted by Eric Dosal on September 22, 2016

$194,276. That’s the amount it could be costing you each year to skip out on or use cheap and ineffective BI tools.

Let’s break down that number and explain why you really can’t afford to be without a good business intelligence solution.

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Topics: Business Management & Growth, Business & Revenue Growth, Navigate 2016

Introducing: A Kit That Helps You Sell Your Business Continuity Solution!

Posted by Joseph Tavano on September 21, 2016

Whether you are getting started with selling backup and disaster recovery in your MSP business or looking for a boost to your existing sales efforts, our Business Continuity Sales Success Kit can help you close more deals and win more clients. Designed to be used throughout your sales funnel, from lead generation to presentation to contract signing, this kit provides ample resources that can be completely customized to best suit your business, as well as actionable, informative and educational content—such as scripts, talk tracks and more—to train new sales team members about the unique benefits and sales propositions inherent to backup and disaster recovery platforms.

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Topics: Sales & Marketing, Backup & Disaster Recovery, Continuity247TM

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