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Materials to Help You Market and Sell Your Business Continuity Solution

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Three Tips to Help You Sell More Backup and Disaster Recovery (BDR): The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 5, 2016

The Weekly Byte Episode 33

Backup and disaster recovery (BDR) and business continuity are must-have offerings in managed IT services today—but that doesn’t mean the technology sells itself. Despite the fact that many SMBs see the need for an effective continuity strategy, many still think that traditional backup solutions or off-the-shelf software are sufficient.

In this episode of The Weekly Byte, we offer three tips that you can use to enhance your BDR marketing and sales efforts and win new business. Tune in now to learn more!

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Topics: Sales & Marketing, Backup & Disaster Recovery, The Weekly Byte

Is the IT Security Gap a Threat to SMBs? [CHART]

Posted by Lily Teplow on December 2, 2016

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Now that it’s officially December, it’s time to sit down and really think about what 2017 will bring. Over the past year we’ve seen higher adoption of virtualization, web applications and Bring Your Own Device (BYOD) environments. As these and similar trends develop, security threats are likely to continue to emerge with unprecedented speed and complexity, putting businesses of all sizes at risk.

Those most impacted, however, are the small- and medium-sized businesses (SMBs) that often lack the resources and expertise to protect themselves against internal and external threats. Due to these rising threats, SMBs are required to shift their security strategy and priorities. But for most, the level of protection doesn’t always match the perceived threat. So how can you protect clients against this gap in IT security?

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Topics: Information Security, cybersecurity, Managed Security Services, MSP Sales Chart

6 Simple Mistakes That Cost IT Support Companies Business

Posted by Scott Spiro on December 1, 2016

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Your IT support company offers an excellent set of managed services for potential clients, but you can't seem to land as much new business as you'd expect. Why is that?

You could be unintentionally driving prospects away or missing lucrative opportunities. Whether you're looking to speed up your sales process, drive more qualified leads or develop a more profitable, loyal client base, growth in the new year is possible. You just have to get out of your own way. 

Here are 6 IT support mistakes MSPs make that push clients into the arms of their competitors. 

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Topics: Business & Revenue Growth, Sales & Marketing, Managed IT Services

How to Successfully Execute Your BDR Migration Plan

Posted by Joseph Tavano on November 30, 2016

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In an IT channel that’s constantly in flux, it’s important to constantly evaluate and re-evaluate your technology and solutions. Lifting out any IT platform to switch to another is a large endeavor, but there are particular concerns when migrating from one backup and disaster recovery (BDR) platform to another.

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Topics: Backup & Disaster Recovery, bdr, Continuity247

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

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If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

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Topics: Sales & Marketing, Managed IT Services, Hiring, Pricing and Packaging, Employee Satisfaction and Retention

14 Aggravating Challenges MSPs Face Each Day

Posted by Nate Teplow on November 29, 2016

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Business challenges are inevitable, but figuring out how to effectively identify and overcome these obstacles will mean the difference between scaling profitably and stagnating.

If I were to ask you to name your biggest pain point, you'd probably say "cash flow," "lack of time," or "not enough bandwidth," but dig deeper. Is the primary issue that you can't simultaneously generate new business while supporting your existing client base? Does your clunky technology stack eat up valuable staff time and talent? Perhaps you have a talent problem and struggle to hire or retain qualified personnel.

There's no shortage of challenges, but to adequately address each you have to tackle the root cause. To help you paint a clearer picture, we’ve outlined 14 common problems that MSPs face daily. Read on to see if any sound familiar and check out a new tool we created to help you overcome each!

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Topics: Business Management & Growth, Managed IT Services, Remote Monitoring & Management, RMM Platform

Five Ways to Shop Smart (and Safe) on Cyber Monday: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 28, 2016

The Weekly Byte Episode 32

Happy Cyber Monday! Today is a great day to find savings, deals and specials on your favorite e-commerce sites and outlets. And while it’s hopefully a bit less hectic than Black Friday, it’s important to make sure you’re being careful when browsing and buying via the web—and doing everything you can to protect yourself from cyber attacks and attempts to steal your personal information. In this special edition of The Weekly Byte, we look at five tips to keep in mind to ensure that you, your employees and your customers are being smart and safe when filling up shopping carts today.

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Topics: online security, The Weekly Byte, cybersecurity

Introducing: A Pack to Help You Market and Sell Your Business Continuity Solution!

Posted by Lily Teplow on November 25, 2016

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Black Friday marks the beginning of the holiday shopping craze, but shoppers won't just be piling into their SUVs to score hot ticket items. With the ease of use and convenience of sites like Amazon, e-commerce has increasingly become the preferred way to make purchases, a trend that is expected to reach new heights this season. In fact, research firm eMarketer predicts online sales will total $95 billion!

During this time of the year, the Internet becomes a hotbed of cybercriminal activity. And with so many people opting to order gifts from the comfort of their office cubicle or tapping credit card details on their smartphones, data protection is vital. Now's the perfect time to convince business owners that they need to have a reliable business continuity solution in place! 

Perhaps you struggle to market and sell your backup and disaster recovery (BDR) offering, however. What if I told you there was a turnkey (no, not turkey) pack of assets designed to help you? That you could generate leads in as little as one week? You'd probably feel better about spending your weekend stuffing yourself with leftovers and Netflix binging if you knew you had a ready-made marketing campaign waiting for you when you returned to work on Monday...

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Topics: Sales & Marketing, Backup & Disaster Recovery, bdr, selling bdr

Master Service Agreements & SLAs: How Well Do Yours Hold Up?

Posted by Joseph Tavano on November 23, 2016

With only a few weeks left in 2016, it’s the perfect time to start thinking about plans for the upcoming year. One of the more actionable ways you may be able to adapt your operations in 2017 is to revisit your Master Services Agreements, or MSAs, to make sure you have the most relevant—and profitable—contracts in place for the months and years ahead.

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Topics: MSP Radio, MSP, SLA, master services agreement

Transitioning from Referral Only to an MSP Sales Powerhouse: Part 2

Posted by Mike Barnes on November 22, 2016

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In the first part of this series, we discussed the time in every MSP’s development where a decision needs to be made: Do we take the business from a referral-only operation to a sales operation?

This is a seminal moment in the life of a growing MSP, and the choice should not be made lightly. There are many angles to consider in putting together a legitimate sales effort in the MSP space. In this installment, we are going to examine a few elements that move an MSP from a referral business to a sales machine.

This is, admittedly, a lot of ground to cover, but here we go.

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Topics: Business & Revenue Growth, Sales & Marketing

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