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Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Posted by Nuresh Momin on April 28, 2017

Partner Spotlight: How Using AIDA to Sell IT Support Can Help MSPs Gain More Clients

Managed services providers (MSPs) provide a wide range of IT services that are vital to modern business. With the help of your expertise and services, clients have more peace of mind knowing you’re monitoring, managing and caring for their IT infrastructure. However, IT services don’t always sell themselves. Valuable IT providers need a structured approach to convince prospects of their value.

One of the best sales strategies follows the AIDA model, which stands for:

  • Attention
  • Interest
  • Desire
  • Action

Leveraging the AIDA model has helped my MSP business win over new clients, so let’s take a closer look at how it can help you do the same.

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Topics: Business Development and Growth, Sales and Marketing, Partner Success

7 Red Flags MSPs Should Identify to Reduce Cyber Attacks

Posted by Chris Thompson on April 27, 2017

7 Red Flags MSPs Should Identify to Reduce Cyber Attacks

Email hacking is one of the most common forms of cyber attacks today. It takes place every day and throughout the world. You may be familiar with the email attack that occurred in 2016 during the Presidential Election. John Podesta fell for a phishing attack, which led to the release of a decade’s worth of emails. The hacker posed as Google and alerted Podesta to change his password because of suspicious activity on his account. By clicking on the link within the email, hackers were granted full access to his inbox.

Situations like this happen to businesses of all sizes, and the rate of these cyber attacks is only increasing. As an MSP, your goal is to protect businesses against these attacks, which can be difficult if the employees are not properly trained to identify potential threats. People are tricked into giving hackers information because they are not aware of the warning signs to look out for. However, here is a list of seven red flags to look out for and include in your security training for your clients.

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Topics: Information Security, Cybersecurity and Threat Management

Backup to the Future Part VI: How (and When) to Switch Your Current BDR Vendor

Posted by Joseph Tavano on April 26, 2017

How (and When) to Switch Your Current BDR Vendor

Let’s face it: switching the technology you use every day—especially if it’s a core service your business provides, like BDR—is no simple undertaking. After all the blog posts, eBooks, and discussions with account managers, in the end MSPs are responsible for migrating to a new platform, updating their endpoints, training their staff, talking with clients and much more. It takes time. It takes effort. And, if it’s not the right decision, it can cost the business profits in the short and long term.

There’s a reason why “ripping and replacing” is discussed in hushed whispers; no one looks forward to it, really, and a lot is at stake. When you decide to replace your BDR vendor, you need to be absolutely sure it’s the right move, and you need to have a well-defined plan in place to roll it out efficiently to minimize adverse impacts on your clients and the business.

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Topics: Backup and Disaster Recovery, Continuity247, Vendor Management

Introducing a New eBook to Help MSPs Overcome BDR Growth Barriers

Posted by Joseph Tavano on April 25, 2017

Introducing a New eBook to Help MSPs Overcome BDR Growth Barriers

Some MSPs have started to think that, given the commoditization of BDR as a service in the IT channel, backup and disaster recovery technology is a “settled” line of business with little variation and innovation between the major solution providers.

Think again.

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Topics: Backup and Disaster Recovery, Continuity247

15 Newsletter Templates You Can Send to Prospects & Customers Right Now: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 24, 2017

The Weekly Byte Episode 51

Newsletters are a great way to stay top-of-mind with prospects and customers, while providing valuable and educational information they can use to be more productive in the workplace. In this episode of The Weekly Byte, we explore the value of an e-newsletter and offer 15 customizable templates you can download to jumpstart your efforts today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Simplifying 3 Trends That Are Changing the IT Landscape

Posted by Meaghan Moraes on April 21, 2017

Simplifying 3 Trends That Are Changing the IT Landscape

Let’s face it, modern IT is complicated. With new components being continuously added to the mix, managing and securing the IT landscape requires new tools fit for the challenge. However, the last thing managed services providers (MSPs) need is yet another disparate management tool that adds more complexity to their services. Without cohesive IT and service level management, there will be serious disconnects—from servers and networks, to storage and end points. 

Amidst the changing tides of technology, MSPs can help their clients ensure IT service and business success with an integrated approach. The following are three growing trends that MSPs should understand how to embrace and capitalize on in order to achieve sustainable profitability and business growth.

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Topics: Cloud Computing, SMB Trends, Mobile Device Management and IT Mobility

3 Strategies for Increasing Your Productivity as a Business Owner

Posted by Lily Teplow on April 20, 2017

3 Strategies for Increasing Your Productivity as a Business Owner

If you own your own business, you're an extremely busy person. It's important to find ways to be more productive, but also make sure you're getting the rest and separation you need to be an effective business owner. This can be a lot easier said than done.

Maintaining a healthy work-life balance is a struggle for many managed services providers (MSPs). You are knowledge workers, and process a tremendous amount of information in your day-to-day. But in order to be a topnotch provider for your clients and run a successful MSP business, you need to maximize your time and be as productive as possible. So, as a business owner, how can you increase your productivity while maintaining a healthy work-life balance? Start with these three strategies.

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention, Service Delivery and Operational Efficiency

Backup to the Future Part V: The Path to Better BDR Storage

Posted by Joseph Tavano on April 19, 2017

Backup to the Future Part V: The Path to Better BDR Storage

When was the last time you thought about your mobile phone plan? I know—it’s not that exciting (who actually loves their phone bill?), but there are a few areas where mobile phone pricing plans and BDR are starting to look increasingly similar. Unless you want your clients to think of your BDR services with the same disdain that’s common in the phone market, it may be a good time to think about your partnership contracts and the pricing and packaging options you are passing down to your clients, because a mobile data plan and BDR storage plans are starting to feel more similar in the marketplace than ever before.

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Topics: Backup and Disaster Recovery, Continuity247

How to Solve the MSP Marketing Struggle

Posted by Meaghan Moraes on April 18, 2017

How to Solve the MSP Marketing Struggle

Business growth: it’s on every MSP’s mind yet tends to fall to the bottom of the list when it comes to your day-to-day tasks. As a business owner, you’re constantly dealing with endless moving parts, so conserving your time and effort is really the only way to scale your business. Maybe you haven’t been focusing on marketing—even though it is circled and underlined three times on that to-do list—or maybe you’re taking a whack at this seemingly foreign concept.

The key point to consider here is that when you do marketing, it’s crucial that you understand how to do it right. So, what’s the first step in solving the MSP marketing struggle? You must develop and deploy an effective marketing strategy.

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Topics: Business Development and Growth, Sales and Marketing

5 Ways to Improve Website Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 17, 2017

The Weekly Byte Episode 50

Lead generation is arguably the most important function of your MSP website—but it takes more than simply putting a few forms up to drive long-term success. In this episode of The Weekly Byte, we look at five ways you can improve conversion rates on your website to start generating more leads today!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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