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Scaling for Success: The MSP Guide to Operational Efficiency

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Partner Spotlight: How Continuity247 Empowers This MSP to Complete Data Restores in 75% Less Time

Posted by Lily Teplow on May 26, 2017

How Continuity247 Empowers This MSP to Complete Data Restores in 75% Less Time

Offering backup and disaster recovery (BDR) services is a must for managed services providers (MSPs) who are looking to stay competitive and grow their business in the years to come. There’s a significant opportunity to provide business continuity services to clients who now require consistent uptime, yet challenges persist that can prevent the kind of success necessary to build and scale a profitable BDR business.

So, what exactly are these common BDR challenges, and how can MSPs overcome them in order to operate more efficiently and maintain a healthy profit margin?

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Topics: Backup and Disaster Recovery, Continuity247

5 Non-Monetary Compensation Strategies Your MSP Should Be Using

Posted by Dave Boulos on May 25, 2017

5 Non-Monetary Compensation Strategies Your MSP Should Be Using

Money is many things, but it isn’t everything. It can be tough out there for managed IT services providers who want retain top talent, but don’t always have the means to pay them. Luckily, there are several non-monetary ways that you can offer your employees compensation that actually help to enrich your staff’s daily work environment. Incorporate these non-monetary compensation strategies, and you could see a more positive company culture, more engaged employees, and a more loyal, productive workforce.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Workforce Optimization and Employee Retention

What is a Managed Security Services Provider (MSSP)?

Posted by Meaghan Moraes on May 24, 2017

What is a Managed Security Services Provider (MSSP)

It’s no secret that business as we know it is wrought with cyber threats: the news headlines and stacks of stats speak volumes. Today, security services are becoming a must-have, causing organizations of all sizes to increasingly seek out and lean on trusted security partners to manage vulnerabilities. What’s more, this new shift is opening a huge opportunity for managed IT service providers (MSPs).

At this point, many MSPs are throwing around the term “MSSP,” squeezing an extra “S” into their title to represent their clients’ elevated need for security services. The big issue at hand, however, is that this role is sometimes misunderstood. 

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Topics: Cybersecurity and Threat Management, Managed Security Services

Understanding the MSP Sales Process Part 1: Prospecting 101

Posted by Blake Loughran on May 23, 2017

Understanding the MSP Sales Process Part 1: Prospecting 101

Most successful business owners agree that enforcing process is critical to maximizing efficiency in other departments; but why are so many slow to implement a formal sales process? Perhaps the sheer number of potential sales methodologies is intimidating, or perhaps their cost is a hindrance. In this four-part series, Understanding the MSP Sales Process, I’ll provide a proven framework based on common threads shared by the most popular sales methodologies. We’ll take a close look at how these steps are pertinent in the MSP industry and how to best leverage each to increase your bottom line.

In their purest forms, the most prevalent sales processes follow four chronological stages: prospecting, information gathering, proposal, and closing the deal. Each of these steps is as important as the others and will be covered in separate monthly entries. Today, we’ll focus on the first step, prospecting, which is defined as a systematic method of developing relationships that can potentially be fostered into new clients.

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Topics: Business Development and Growth, Client Acquisition and Management

5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Missing Piece in Your MSP Email Marketing Strategy

Posted by Scott Spiro on May 19, 2017

The Missing Piece in Your MSP Email Marketing Strategy

As CEO of Computer Solutions Group, I've worked with like-minded managed services providers (MSPs) from around the country to share marketing strategies and success stories.

When it comes to bridging the gap between marketing and sales, the MSPs I've partnered with consistently express some of the same challenges to closing new leads – specifically around email marketing. So, to help you find success and grow your business, here are some tips you can use to strengthen your email marketing strategy.
 

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Topics: Sales and Marketing, Inbound Marketing

Improving Your Work-Life Balance Part 1: The Right Mentality

Posted by David Deckard on May 18, 2017

Improving Your Work-Life Balance Part 1: The Right Mentality

Work-life balance (insert eye-roll here) is a great theory; however, putting it into practice is another thing. Maintaining a healthy work-life balance isn’t always easy, especially in the IT services space. And let’s face it, there are very good reasons why.

At Continuum, we have Account Managers speaking to over 5,600 partners discussing consistent narratives, from the demands of constantly being on the hunt for talent to the episodic nature of the IT world. What this means is that, ultimately, there are rarely “typical” workdays. MSPs need to be on 24 hours a day, 365 days out of the year. Additionally, running an MSP business requires a plan that demands daily, weekly and monthly goals are met. All of these elements require attention, often at the expense of the well-intentioned balance. So, where can you begin to improve your work-life balance?

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Topics: Business Development and Growth, Workforce Optimization and Employee Retention

Backup to the Future: A Recap [SlideShare]

Posted by Joseph Tavano on May 17, 2017

Backup to the Future: A Recap [SlideShare]

In the modern IT services landscape, offering backup and disaster recovery (BDR) services is a must for MSPs who are looking to stay competitive and grow their business in the years to come. If you’ve been following our Backup to the Future series for the past eight weeks, you know all about the forces that are shaping the business models for MSPs offering BDR today, and how to evolve to take on new business more efficiently and more profitably for long-term success.

However, in light of increasing ransomware attacks and other security threats—not to mention natural disasters and other data-loss incidents—BDR has become commoditized in the IT channel. With more and more SMBs requiring IT services to function on a day to day basis, the conversation has shifted from if a business should have a backup solution in place, to whom they should be partnering with.

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Topics: Backup and Disaster Recovery, Continuity247

How to Explain WannaCry to Your End Users

Posted by Meaghan Moraes on May 16, 2017

How to Explain WannaCry to Your End Users

Despite the term “cyber attack” now being virtually synonymous with “modern business,” the world has never seen anything like WannaCry before. This new strain of ransomware, also known as WanaCrypt0r and WCry, recently hit computers in 99 countries, spurring 75,000 cases of the ransomware around the world. It was a big one—the big one.

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Topics: Industry News, Information Security, Cybersecurity and Threat Management

5 Marketing KPIs You Should Be Tracking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 15, 2017

The Weekly Byte Episode 54

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of The Weekly Byte, we dive into five marketing KPIs that all MSPs should be tracking—watch now to learn more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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