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Mary McCoy

Meet Mary! Mary McCoy is a Content Marketing Manager at Continuum, where she's worked for over two years. Mary primarily manages the MSP Blog and has consulted with hundreds of partners, lending website, blog and social media support. Before that, she graduated from the University of Virginia (Wahoowa!) with a BA in Economics and served as digital marketing intern for Citi Performing Arts Center (Citi Center), spearheading the nonprofit’s #GivingTuesday social media campaign. Like her school’s founder, Thomas Jefferson, Mary believes learning never ends. She considers herself a passionate, lifelong student of content creation and inbound marketing.
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Recent Posts

The Top 5 MSP Blog Posts of November 2016

Posted by Mary McCoy on November 30, 2016

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If you're reading this, it means you were not trampled to death at your local Best Buy last Friday.

Does this whole month seem like a blur? Are you feeling behind at work? Catch up with the latest helpful content! In addition to season's greetings, we're bringing you November's top 5 MSP Blog posts, a platter of material your MSP peers and fellow IT professionals absolutely devoured! OS hardening tips, ways of working with millennials, managed IT services pricing strategies, we're sharing it all. Pile on your plate! 

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Topics: Sales & Marketing, Managed IT Services, Hiring, Pricing and Packaging, Employee Satisfaction and Retention

Managing Millennials: Clarifying Job Expectations to Retain More Talent 

Posted by Mary McCoy on November 17, 2016

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Entitled. Self-absorbed. Lazy. These are a few of many unflattering words used to describe my generation, the Millennials. We're the population of smartphone-clutching, selfie-snapping trophy winners born between 1982 and 2000, and we represent the largest share of the U.S. labor market.

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Topics: Business Management & Growth, Hiring, employee retention

4 Benefits of BDR Powered by Continuous Data Protection

Posted by Mary McCoy on November 10, 2016

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There’s no denying the importance of effective backup and data protection technology in today’s IT landscape. Ensuring that customer information is properly protected – and accessible at all times – is an absolute necessity.

For Managed IT Services Providers (MSPs), the challenge lies in finding the right backup technology that can give them even a slight edge against the competition. True to its name, Continuous Data Protection (CDP) technology can provide exactly that. Here's how.

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Topics: Backup & Disaster Recovery, Continuity247, Continuous Data Protection

11 Ongoing, Tedious Backup Tasks Your Techs Are Sick of

Posted by Mary McCoy on November 2, 2016

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How much time do your technicians spend managing backups for each client?

It's easily a full-time job, and yet, maybe only represents a small fraction of their responsibilities. For most MSPs, backup and disaster recovery (BDR) is just one of many offerings in their service portfolios. Clients rely on your round-the-clock technical support to power their businesses. You provide the peace of mind that the entirety of their IT environment remains secure, efficient and online. Understandably, this level of service can result in long hours and overworked technicians.

But what tasks actually consume so much of their time and effort and how much of it is avoidable? With a booming BDR market and the need for constant data accessibility, you certainly don't want technician bandwidth to be a hindrance to the growth of your business continuity services. Instead, think about how you can more efficiently support this offering internally. You should ask yourself if any of your techs are forced to carry out these 11 times, and more importantly, what this could mean for your business.

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Topics: Backup & Disaster Recovery, Hiring, Continuity247, Employee Satisfaction and Retention

4 Essentials MSPs Forget When Disaster Recovery Testing

Posted by Mary McCoy on October 26, 2016

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By now, most MSPs recognize that offering backup is table stakes. Your clients can receive this service from any number of your competitors. In order to stand out and increase monthly recurring revenue (MRR), focus on the disaster recovery (DR) aspect of backup and disaster recovery (BDR). Offer your clients DR testing!

To fully capitalize on the advantages of DR testing, keep the following four best practices in mind when adding this service to your IT portfolio. 

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Topics: Data Protection, Information Security, Backup & Disaster Recovery

How to Calculate the Cost of Downtime for Your Clients

Posted by Mary McCoy on October 11, 2016

How_to_Calculate_the_Cost_of_Downtime_for_Your_Clients.jpgHow can you help your clients truly understand how downtime hurts their business? For companies today, there is only one universal standard by which they will "get it." That standard is money. The impact on the top and/or bottom line is often the deciding factor in any business decision, including the decision to purchase your business continuity services. As your clients' trusted partner and managed IT services provider (MSP), you're responsible for minimizing service disruptions and unplanned downtime. In order to do this, you first have to help your clients understand exactly what a downtime event can cost their business.

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Topics: Business & Revenue Growth, Data Protection, Data Backup, Backup & Disaster Recovery

How to Ensure Disaster Readiness as Hurricane Matthew Approaches

Posted by Mary McCoy on October 6, 2016

How to Ensure Disaster Readiness as Hurricane Matthew Approaches
Hurricane Matthew is expected to make U.S. landfall starting today continuing into the weekend, with forecasters predicting it will strengthen to a Category 4 storm by the time it hits the Southeast. If you're an MSP operating in Florida, coastal Georgia or the Carolinas, now's the time to reach out to clients and enact your business continuity plans.

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Topics: Backup & Disaster Recovery, Continuity247

2 Performance Concepts to Add to Your Managed Services Vocab

Posted by Mary McCoy on October 5, 2016


A few weeks ago I attended HTG's IT Channel Summit, an event designed to help vendors maximize their relationships with HTG peer group partners. The two-day event was eye-opening for me, because I'm always on the lookout for relevant and actionable content for our MSP readers. While there were many sessions and panels of note, I found that the business value creation discussion, led by Paul Dippell, CEO of Service Leadership, Inc. (SLI), was perhaps the most illuminating.

HTG utilizes SLI to track their members' performance according to several benchmarks and then offers recommendations on how to improve it. Here are two performance concepts used by SLI that you can apply when measuring the financial stability of your managed services business.

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Topics: Business & Revenue Growth, How to Grow Your Business

How Do You Market, Call & Set an MSP Appointment? [Webinar]

Posted by Mary McCoy on September 28, 2016

It's hard to get your foot in the door when you can't get a date on the calendar. Are you looking to accelerate sales? If you want to grow your MSP business, you can't rely on prospects coming to you or having your phones ring endlessly. That's not how your industry operates. In order to sell managed IT services, you have to arrange a time to meet with prospects. Have you found setting MSP appointments to be challenging? You may be going about it in the completely wrong way...

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Topics: Business & Revenue Growth, Sales & Marketing, Managed IT Services

Marketing for Nonmarketers: Mapping Content to the New Buyer's Journey

Posted by Mary McCoy on September 14, 2016

Attention: Every year, three in five businesses suffer from what is known as Leaky Funnel Syndrome (LFS). If you or a loved one have been affected by this sales and marketing illness, your content marketing strategy may be in need of immediate treatment.

Ok, so that statistic is bogus, but the lead generation challenge is anything but! Last week, Continuum SVP and CMO Jeanne Hopkins led a lively webinar called Inbound Marketing 101: An Easier, Cheaper and More Effective Guide to Marketing. During the panel discussion, Jeanne addressed common MSP concerns about marketing, stressing that it is not as easy as it looks and providing a deeper understanding on how you can create meaningful content for people in all stages of the new buyer's journey. What is this new buyer behavior and how can you align your sales and marketing funnel around it so that the right leads close in to clients and don't leak out? 

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Topics: Business & Revenue Growth, Sales & Marketing, Grow Your Business

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