Posted Feb 10, 2014 8:30:00 AM • by Ray Vrabel
In this post we are going to look at 5 of the most common problems we see MSPs encounter and offer some direction for each issue. Let us know what you think and feel free to provide any information or insights in the comments section.
The key to growing any business is maintaining a steady increase in sales. If you want to grow your MSP business, you need to find a way to make steady sales in order to consistently grow your revenue. Many MSPs simply rely on referrals in order to find new business; however, this is not a sustainable model and won’t allow you to obtain steady growth.
How to break out of the referral model:
Marketing goes hand in hand with selling. Having a strong sales team with no marketing is like having great wide receivers with no quarterback. You need someone to throw the ball so that your sales team can make some catches.
Many MSPs struggle with building a marketing program because they simply don’t know how to get started. Marketing does not need to be a foreign concept just because you consider yourself a “tech guy”. There are many simple steps you can take to get started.
Staffing is difficult for any business. Are you utilizing your tech staff to the fullest? Are they working on the right projects? Is it possible to stay ahead of the curve and predict where you might need staff in the future?
Centralizing by finding the right vendor to help facilitate your growth is critical. As with most things there are many options in the market and you need to be very discerning about your choices.
Centralization Tips – Find a vendor that:
In order to make everything work, you need to tie together all the different pieces of your business. Achieving operational efficiency may seem overwhelming, but thankfully, it’s not impossible.
We realize there are many more issues that MSPs face than just these mentioned here, but we hope this serves as a good reference in case you need help running your business.
Are there common problems we missed? Do you have other tips for solving the issues above? We’d like to hear them in the comments!
Don't fall victim to MSP pitfalls!
Ray Vrabel is Continuum's Director of Technical Account Management and participates in product and service growth initiatives, and also manages Continuum's Technical Account Management team, which supports over 3,500 partners worldwide. Prior to Continuum, Ray joined Zenith Infotech in 2005 and held several positions including Service Desk Manager, Sr. Technical Account Manager and Sr. Manager of Service Operations. He currently has over 15 years of experience in the IT industry, specializing in Managed Services, Disaster Recovery, and Cloud Solutions. Prior to Continuum and Zenith, Ray worked at ANH Refractories, a world-class provider of Refractories products, in their Service Desk Department supporting 53 locations and 1,500 employees. Ray also worked for a startup venture at Body Media a pioneer in wearable body monitoring systems as a technical lead in their Technical Customer Support Department. Ray holds a Bachelors of Science in Business Technology Support and Training from Indiana University of Pennsylvania.