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Podcasts and Video

Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Self-Managed vs. Fully-Managed: How to Maximize Your BDR Profitability

Posted by Ben Barker on March 7, 2017

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When it comes to protecting your clients' systems, there is nothing more important than being able to provide reliable backups. But how much of your own internal resources are being used up to make sure that’s possible? Who is troubleshooting failed backups, performing environmental health checks, testing and verifying systems, and spinning up servers? If you aren't using a fully-managed backup and disaster recovery (BDR) solution, the answer is: you are. 

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Topics: Backup and Disaster Recovery, Continuity247, Webinar Highlights

Homepage Housekeeping: Four Keys to Making a Strong First Impression | The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 6, 2017

The Weekly Byte Episode 44

Your website’s homepage is all about first impressions, and whether or not you can effectively encourage visitors to engage with content, learn more about your services and take that next step forward. In this episode of The Weekly Byte, we look at four homepage must-haves that can help you send the right message to prospects. Tune in now to learn more!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Signs of a Strong Social Media Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 27, 2017

The Weekly Byte Episode 44

Social media platforms offer unprecedented opportunities to engage with customers and prospects in real time—but how can MSPs tap into this channel to drive meaningful conversations with their audience? In this episode of The Weekly Byte, we outline four key aspects that define a strong and effective social media presence; tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte

5 Simple Tips for Preventing Ransomware

Posted by Ben Barker on February 23, 2017

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Over the past year, we’ve seen ransomware grow and evolve at a rate we’ve never seen before. In fact, the FBI reported ransomware to be a $1 billion-dollar source of income for cyber criminals in 2016—and this year it’s showing no signs of slowing down. Any company or organization that depends on daily access to critical data—and can’t afford to lose access to it—should be most worried about ransomware. This includes the clients you serve and aim to protect. As an MSP, what exactly should you know about the threat of ransomware, where it’s headed and what steps can be taken to keep your clients protected?

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Topics: Information Security, Webinar Highlights, Cybersecurity and Threat Management, Managed Security Services

A Look Back at 2016: The Year of Ransomware

Posted by Ben Barker on February 16, 2017

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2016 had a lot of notable headlines. Whether it was the UK voting to Brexit, the popularity of "Pokémon GO," or the summer Olympics in Brazil, last year left no shortage of water cooler material. However, what isn't often talked about is the impact that cybercrime had on the world in 2016. As far as the tech space is concerned, last year was like nothing we have ever seen before. So, while the aforementioned headlines may have dominated the mainstream news cycles, 2016 was, by all measures, the year of ransomware.

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Topics: Information Security, Webinar Highlights, Cybersecurity and Threat Management

Three Ways MSPs Can Demonstrate Value to Existing Customers: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 13, 2017

The Weekly Byte Episode 42

There’s no denying the importance of effectively demonstrating the value of your services to prospects—but what about existing customers? In this episode of The Weekly Byte, we dive into three ways you can show your value and stay top-of-mind with clients who are already purchasing from you. Tune in now to learn more!

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Topics: Sales and Marketing, Customer Service, The Weekly Byte

Align Your Business for Success: An Organizational Chart Built to Scale

Posted by Ben Barker on February 8, 2017

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By now, you have heard all about the benefits of partnering with a third-party NOC and Help Desk. You know that offloading day-to-day tasks frees up your technicians to be more proactive and focus on the big picture. But once you make that move and get to a place where your team no longer needs to work reactively, you need to adjust your organizational structure. It won't happen automatically, it won't happen overnight, but it needs to happen if you want to grow and scale your MSP business.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Webinar Highlights

Six Copywriting Tips to Help MSPs Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on February 6, 2017

The Weekly Byte Episode 41

Your MSP website is only as good as the content it’s promoting—and the right approach to copywriting can make all the difference when you’re trying to generate a steady stream of inbound leads. In this episode of The Weekly Byte, we offer six copywriting tips and recommendations that you can use to craft compelling, concise messaging and ensure you’re always putting your best foot forward when creating and publishing content!

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Topics: Sales and Marketing, The Weekly Byte

Three Things You Should NOT Do on Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 30, 2017

The Weekly Byte Episode 40

Building an effective MSP website that drives high-quality leads isn’t an easy task—and although there are a number of important best practices you should be following, there are also a number of pitfalls and mistakes you’ll want to avoid.

In this episode of The Weekly Byte, we explore three common web marketing tactics that can actually end up working against you. Tune in now to learn how to overcome these challenges and transform your website into a powerful lead-generating engine!

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte

The Ultimate Cybersecurity-As-A-Service Blueprint

Posted by Ben Barker on January 24, 2017

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As you probably already know, there is a high need for security in the SMB market. The statistics leave little room to argue this statement. 60% of attacks target small to medium-sized companies and the average cost of attack in 2014 was $20,752, with that number being even higher today. Still, the most alarming statistics is that 60% of SMBs fail within six months of being hacked. So, for your clients, security is literally a matter of life or death for their businesses.

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Topics: Information Security, Webinar Highlights, Cybersecurity and Threat Management

What to Look For in Your First Full-Time Marketing Hire: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 23, 2017

The Weekly Byte Episode 39

The right resources, messaging and marketing strategy can transform just about any MSP website into a lead-generating engine—but who’s going to actually create the content? If you’re preparing to hire your first full-time marketer, what are the key characteristics and background you should look for?

This episode of The Weekly Byte provides a high-level overview of the types of candidates you should seek out when beginning to build out your own marketing team. Tune in now to learn more!

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Topics: Sales and Marketing, Hiring and Recruiting, The Weekly Byte

How to Reduce Operational Expenses and Increase Revenue

Posted by Ben Barker on January 18, 2017

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Where has the IT industry been and where is it going? When Eric Townsend, Director of MSP and SMB Marketing for Intel Corporation, joined us for last week’s webinar titled “The Top 5 Ways to Reduce Operational Expenses and Increase Revenue in 2017,” this is the question we began with. “Where have we been and where are we going?" For many of us in the IT industry, we’re probably familiar with the answer to the first part of this question. However the second part, "where are we going?," has a more surprising answer. According to Townsend, we are heading toward the world of managing all devices.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Webinar Highlights

Five Questions to Ask Yourself When Creating a Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 16, 2017

The Weekly Byte Episode 38

Looking to build a blog to attract new website visitors and generate leads? Tune in to this episode of The Weekly Byte to discover five important questions MSPs should ask themselves when creating a blog to ensure it's set up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Three Most Important Marketing Assets MSPs Should Have:The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 9, 2017

The Weekly Byte Episode 37

eBooks, white papers, infographics, webinars, and more—with so many types of marketing collateral, it can be difficult to know which pieces are most important or how to get started creating them. In this episode of The Weekly Byte, we look at the three must-have­ marketing assets that all MSPs should have in their portfolio. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Five Steps MSPs Should Take When Building a 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 2, 2017

The Weekly Byte Episode 36

Happy New Year! 2017 is upon us, and there’s no time like the present to make sure you’ve got a solid marketing plan lined up to help you generate leads and meet your sales goals. In this episode of The Weekly Byte, we offer five tips you can use to set yourself up for a successful year of marketing and demand generation. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Your Byte-Sized Year in Review: The Top 5 Weekly Byte Episodes of 2016

Posted by Brandon Garcin on December 26, 2016

The Weekly Byte 2016 Recap

Earlier this year, we set out to create a new video series that would provide MSPs with quick, actionable insights and recommendations that spanned a variety of sales, marketing and business topics. The Weekly Byte was born, and we’re excited to be approaching our 40th episode—and we're grateful to our viewers for the level of engagement the show has gotten.

This week, we’re taking a look back at the five most popular Weekly Bytes of 2016. You can view each of them below!   

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Inbound Marketing

Four Tips to Help MSPs Move Into the New Year: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 19, 2016

The Weekly Byte Episode 35

Can you believe the new year is just around the corner? As 2016 draws to a close, there are a number of important reminders and best practices MSPs should keep in mind to ensure they’re providing the highest levels of client service and support while preparing for what’s to come.

In this episode of The Weekly Byte, we offer four tips to help MSPs get 2017 started on the right foot. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

Five Steps to Create a Successful Email Newsletter: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 12, 2016

The Weekly Byte Episode 34

An email newsletter is a great way to engage with both prospects and existing clients—and there are a number of important elements and factors to consider when creating and promoting one. In this episode of The Weekly Byte, we outline five steps designed to help you build a successful email newsletter.

Bonus Content! You can click here to access the Quick Tips newsletter templates discussed in this week’s video.

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Topics: Sales and Marketing, The Weekly Byte

Three Tips to Help You Sell More Backup and Disaster Recovery (BDR): The Weekly Byte [VIDEO]

Posted by Brandon Garcin on December 5, 2016

The Weekly Byte Episode 33

Backup and disaster recovery (BDR) and business continuity are must-have offerings in managed IT services today—but that doesn’t mean the technology sells itself. Despite the fact that many SMBs see the need for an effective continuity strategy, many still think that traditional backup solutions or off-the-shelf software are sufficient.

In this episode of The Weekly Byte, we offer three tips that you can use to enhance your BDR marketing and sales efforts and win new business. Tune in now to learn more!

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Topics: Sales and Marketing, Backup and Disaster Recovery, The Weekly Byte

Five Ways to Shop Smart (and Safe) on Cyber Monday: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 28, 2016

The Weekly Byte Episode 32

Happy Cyber Monday! Today is a great day to find savings, deals and specials on your favorite e-commerce sites and outlets. And while it’s hopefully a bit less hectic than Black Friday, it’s important to make sure you’re being careful when browsing and buying via the web—and doing everything you can to protect yourself from cyber attacks and attempts to steal your personal information. In this special edition of The Weekly Byte, we look at five tips to keep in mind to ensure that you, your employees and your customers are being smart and safe when filling up shopping carts today.

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Topics: The Weekly Byte, Cybersecurity and Threat Management

Three Ways MSPs Can Help Clients Stay Safe & Secure: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 21, 2016

The Weekly Byte Episode 31

Educating and protecting your clients from today’s growing list of cybersecurity threats and risks isn’t easy—but the right tools, training and education can help you ensure that end users are staying safe, smart and secure online. In this episode of The Weekly Byte, we look at three ways to you can protect users; tune in now to learn more!

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Topics: The Weekly Byte, Cybersecurity and Threat Management

Three More Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 14, 2016

The Weekly Byte Episode 30

In last week's episode of The Weekly Byte, we looked at three essential elements to include on your MSP website in order to generate leads and create a positive experience for your users. This week, we’re looking at three more! Tune in to make sure you’ve got these important elements on your site.  

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Topics: Website Optimization and Design, The Weekly Byte

Three Things Every MSP Website Should Have: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on November 7, 2016

The Weekly Byte Episode 29

A great MSP website can drive valuable leads into your sales pipeline and generate a steady stream of prospects for you to engage with—if you’ve got the right content and layout. In this episode of The Weekly Byte, we look at three essentials that every MSP should have on their website to help transform it into a lead-generation engine. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte

Five Spooky Cybersecurity Statistics to Share with Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 31, 2016

The Weekly Byte Episode 28

Happy Halloween! In this special edition of The Weekly Byte, we look at five spooky cybersecurity statistics you can share with prospects to help build the case for your services. The insights here are pulled from Webroot’s 2016 Threat Brief and offer valuable—and sometimes scary—insights into today’s IT security landscape. Tune in now to learn more!

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Topics: The Weekly Byte, Cybersecurity and Threat Management

The Value of Buyer Personas in MSP Sales and Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 24, 2016

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MSP sales and marketing are more complicated today than ever—and to be successful, providers need to ensure they have a strong understanding of who their ideal customers are. By leveraging buyer personas, MSPs can strategically align content, messaging and marketing programs with their target audience(s)—and in this episode of The Weekly Byte, we explore the value that buyer personas can provide MSPs. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Three Ways MSPs Can Drive New Business Using Social Media: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 17, 2016

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Social media platforms like Facebook, Twitter and LinkedIn offer MSPs great opportunities to engage with prospects, uncover potential leads and generate new business. In this episode of The Weekly Byte, we explore three ways IT providers can leverage social media to drive new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Free Tools MSPs Can Use to Improve Website Visibility & SEO: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 10, 2016

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Search Engine Optimization (SEO) best practices are constantly changing, and it can be difficult to stay up-to-date on the latest tips and tricks to ensure your website gets a top Google ranking and brings in valuable organic traffic. The good news is there are a number of free tools available that can help you identify what’s working—and what can be improved—throughout different areas of your website. In this episode of The Weekly Byte, we explore three of these tools and how they can help boost your SEO efforts. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

MSPtv Navigate Special: Industry Leaders Tease Navigate 2016 Sessions

Posted by Tim Lewis on September 20, 2016

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This week's post is a two-for-one MSPtv special!

Up first, we have Scott Glidden with Chris Day, CEO of IT Glue, one of our Platinum sponsors at Navigate 2016. In this installment, Scott and Chris Day discuss how IT Glue helps to maximize efficiency, transparency and consistency for MSP teams by standardizing IT documentation. He also introduces his highly anticipated session, "10 Lessons Learned from Growing a $10MM MSP," one of more than thirty-six breakout sessions being presented at our SOLD-OUT industry event.

And we're bringing you another Navigate special with IBM, a Gold sponsor. Chris Rimer, VP of Cloud Business Partners and Channels at IBM, discusses why they're returning to the user conference again this year, and what he's most looking forward to. IBM's very own Brian Christini is a confirmed speaker. His session, "Mobile Security for the Way People Work", will cover the Mobile Device Management (MDM) opportunity for MSPs, exploring several real-world MDM use cases.

Navigate 2016 is taking place September 28-30 in Boston, MA. Tune in now! 

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Topics: Video, Navigate 2016, Cybersecurity and Threat Management

Four Ways to Save Time with Marketing Automation: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 19, 2016

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Are you struggling to find the time or resources needed to create content and generate new leads? 

In this episode of The Weekly Byte, we look at four key ways that marketing automation can help you save time and build effective marketing and lead generation strategies even on a tight schedule. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

How to Use Content Pillars to Generate Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 12, 2016

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Creating engaging content is an essential component in modern marketing and lead generation—but it can be difficult for many MSPs to find the time or resources required to regularly produce new resources. In this episode of The Weekly Byte, we explore the concept of content pillars and discuss how a pillar-based approach can help you focus your marketing efforts by creating one "core" piece of content which can be repurposed to produce additional assets and boost your lead generation efforts. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Three Factors that Influence MSP Pricing & Profitability: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on September 5, 2016

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There are a number of important factors to consider when pricing and packaging managed IT services—especially when it comes to understanding margins and profitability. In this episode of The Weekly Byte, we explore three factors that can influence your MSP pricing strategy. Tune in to learn more!

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Topics: Business Development and Growth, Pricing and Packaging, The Weekly Byte

MSPtv Navigate Special: Security Around the Internet of Things

Posted by Tim Lewis on September 1, 2016

In this episode of MSPtv Scott Glidden joins Brian Coffey of Webroot, to discuss Webroot’s role at Navigate 2016, as well as Brian’s session on security around the Internet of Things. As a channel account manager for Webroot, Brian will provide tips during his session on how you can create new business from the Internet of Things. Get the opportunity to see Brian and Tyler Moffitt speak in person during their breakout sessions at Navigate 2016, Continuum’s third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center! Looking to register for Navigate 2016? Click here!

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Topics: Video, Navigate 2016, Cybersecurity and Threat Management

Four Essentials When Building Nurture Emails and Drip Campaigns: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 22, 2016

The Weekly Byte Episode 22

Automated drip campaigns and email nurture are powerful tools that can help convert website visitors and leads into customers—if your content and campaigns are properly set up and regularly optimized. In this episode of The Weekly Byte, we explore four essential components of a successful email nurture program. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Managed IT Services Client Onboarding Best Practices: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 15, 2016

The Weekly Byte Episode 21

The first few months with a new managed IT services client are critical—and having the right onboarding strategy can be the difference between a satisfied customer or someone who’s wondering if they made the right investment.

In this edition of The Weekly Byte, we look at four important best practices to keep in mind as part of your new client onboarding process. Tune in now to learn more!

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Topics: The Weekly Byte

Five Things to Accomplish During Quarterly Business Reviews: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 8, 2016

The Weekly Byte Episode 19

Quarterly business reviews (QBRs) are a great way to demonstrate your value to clients and can help improve retention rates, identify potential upsell opportunities and more. In this edition of The Weekly Byte, we explore five important things you should look to accomplish in a QBR with managed services clients. Tune in now to learn more!

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Topics: Revenue Growth and Profitability, Sales and Marketing, The Weekly Byte

Three Considerations When Evaluating BDR Platforms: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on August 1, 2016

The Weekly Byte Episode 18

With so many backup and disaster recovery offerings in today's MSP market, it can be difficult to know what to look for when evaluating a new solution—or simply trying to make sure your current platform is up to par.

In this edition of The Weekly Byte, we explore three key considerations to keep in mind when researching BDR technology. Tune in now to learn more!

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Topics: Backup and Disaster Recovery, Continuity247, The Weekly Byte

How to Sell RMM to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 25, 2016

The Weekly Byte Episode 17

Remote monitoring and management (RMM) technology is an essential component of any modern MSP portfolio—but managed IT services doesn’t exactly sell itself, and it can be difficult to convince some prospects of the value you’re bringing to the table as a provider.

In this edition of The Weekly Byte, we outline three important considerations to keep in mind when bringing RMM and managed services to market. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Remote Monitoring and Management, The Weekly Byte, Inbound Marketing

The Keys to Successful Webinars: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 18, 2016

The Weekly Byte Episode 16

Live webinars are a great way to engage with your audience while sharing content, and they can play a big role in lead generation and inbound marketing—but effectively executing a webinar takes careful planning. In this episode of The Weekly Byte, we look at the keys to successfully creating and hosting live webinars and growing your audience. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

Five Steps to Creating Awesome Infographics: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on July 11, 2016

The Weekly Byte Episode 15

Infographics are a great way to quickly, easily and visually share information with readers and website visitors. Building these assets can be fun, but as with any other content medium it’s important to understand the basic process and a few best practices before jumping in to create your own. In this edition of The Weekly Byte, we look at a five-step process for building awesome and engaging infographics!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

Are You Prepared with a Crisis Communication Plan? MSPtv Episode 52

Posted by James N. Rolstone on June 28, 2016

 

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In this episode of MSPtv Scott Glidden joins Tracy Wemett, President and CEO of BroadPR, to discuss how to establish a crisis communication plan. Tracy gives an overview on the appropriate approach should an IT disaster arise without a plan in place. As a public relations expert, Tracy provides invaluable advice on how to handle situations that deal with your company’s public image. Get the opportunity to see Tracy speak in person during her breakout session at Navigate 2016, Continuum’s third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center!


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Topics: Sales and Marketing, Video, Navigate 2016

Three Reasons Why You Need an SSL Certificate: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 27, 2016

The Weekly Byte Episode 14

Are you protecting your website traffic with SSL? Proper encryption is a must-have for MSPs today, and understanding the basics behind SSL is an important first step in finding the right certificate for your website. In this episode of The Weekly Byte, we explore three reasons why SSL is an essential website technology. 

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Topics: Business Development and Growth, The Weekly Byte, Cybersecurity and Threat Management

How to Repurpose Content and Increase Engagement: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 20, 2016

The Weekly Byte Episode 13

Content creation is the foundation of many modern marketing strategies and tactics, and resources like eBooks and white papers can greatly help businesses when it comes to lead generation and prospecting. Unfortunately, many organizations will put a lot of time and effort into creating one eBook, publish it and call it a day—when in reality that piece of content can actually be transformed into a number of different assets which span multiple mediums and channels.  

In this episode of The Weekly Byte, we talk about how to repurpose your content to expand your reach, generate more leads and win new business!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

Why You Should Use Alt Tags and Title Tags in All Images: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 13, 2016

The Weekly Byte Episode 12

A picture is worth a thousand words, and images play a big role in Web marketing today—but there’s more to visuals than simply uploading a picture to your website and letting it display as is. By using Alt Tags and Title Tags, you can add additional context and language into your images that both improve user experience and improve SEO. 

Tune in to this episode of The Weekly Byte to discover the difference between each of these tags, what value they provide and more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Looking Ahead to Navigate 2016: MSPtv Episode 51

Posted by James N. Rolstone on June 7, 2016

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In this installment of MSPtv, Scott Glidden joins Continuum's Marketing Programs Manager, Courtney Margossian to discuss our highly-anticipated Navigate 2016 Conference. As the event manager, Courtney discusses the action-packed schedule of break-out sessions, sponsors and speakers partners can expect to leverage at Navigate 2016, our third annual user event taking place September 28-30 in Boston, MA at the Seaport World Trade Center! What's in store for you, and why should you register? Tune in now to learn more! 

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Topics: Video, Navigate 2016

How to Differentiate From Your Competitors: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 6, 2016

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The managed IT services market is a crowded one, and it can be difficult to differentiate yourself from the competition and showcase what makes your business unique.

In this edition of The Weekly Byte, we look at several steps you can take to increase your visibility, stand apart from the crowd and demonstrate your unique value in your local market. Tune in today to make sure you're following these best practices and are doing everything you can to get noticed!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How to Build Great Customer Testimonials: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 30, 2016

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Customer testimonials, success stories and case studies are essential in marketing today. There's no better way to convince your prospects that you're the right partner for their needs than by showing off existing customers who are already realizing the benefits of your products and services.

In this edition of The Weekly Byte, we look at several steps to crafting great customer testimonials and case studies. Tune in now to discover what makes a good case study, how to conduct an interview and capture an effective story, and more!

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Topics: Business Development and Growth, Sales and Marketing, The Weekly Byte

7 Tips to Get Started with Inbound Marketing: MSPtv Episode 50!

Posted by James N. Rolstone on May 24, 2016

05-24-2016-Hopkins.pngAre you using inbound marketing techniques in your business strategy? In our 50th episode of MSPtv, Scott Glidden is joined by Continuum's Senior Vice President & Chief Marketing Officer, Jeanne Hopkins, as we talk about tips to getting started with inbound marketing. In this installment, Scott and Jeanne discuss a recent article by Inc. which provides information about some of the most successful inbound marketing strategies. From active blogging and email re-engagement campaigns to accessible product information and partner communication, Jeanne examines the best route to take in order to develop a successful inbound marketing strategy. 

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Topics: Sales and Marketing, Video, Inbound Marketing

Landing Page Best Practices You Need to be Following: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 23, 2016

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Creating content is an essential component of any modern marketing strategy - but once you've created the content, you need to have effective landing pages which encourage website visitors to actually download it.

In this edition ofThe Weekly Byte, we explore several landing page best practices that you should be including in every landing page you create. Tune in now to discover how the right combination of language, visuals, a strong call-to-action and other elements can help you increase conversion and generate high-quality leads using content!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Four Ways LinkedIn Can Help Grow Your Business: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 16, 2016

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LinkedIn is often thought of as a more "business-oriented" social network when compared with Facebook, Twitter and others - but how do you actually use LinkedIn to help expand your business?

This episode of The Weekly Byte explores four ways LinkedIn can help you grow your business, from building your brand to expanding your prospect list and everything in between. Tune in today to see if you're making the most of this powerful platform!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Pillars of Successful Email: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 9, 2016

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We're all getting lots of email these days, and marketing messages are flooding our inboxes on a daily basis. So how you can you cut through the noise and develop strong marketing and sales emails that encourage users to open, read and click through?

In this edition of The Weekly Byte we look five pillars of successful email, and offer our tips and best practices to help you craft powerful messages that get strong engagement and drive conversion. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Five Keys to a Strong Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 2, 2016

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Blogging is a great way to create content, reach potential customers and share your knowledge and expertise with website visitors. But what should your blog actually look like? And how do you go about building a blog that actually attracts visitors and is designed to convert traffic into leads?

In this edition of The Weekly Byte, we look at five must-have elements in a strong blog. Whether you're a blogging expert or are just getting started, these best practices will help you ensure you're optimizing your blog in all the right places. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Quick Ways to Rank Better on Google: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 25, 2016

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In the world of SEO, Google is king - and understanding what factors are impacting your ranking is an important step in any successful SEO strategy.

In this edition of The Weekly Byte, we look at three ways to improve your Google ranking. Whether you're brand new to SEO or already have some optimization expierence, these quick tips can help you enhance your web presence and increase your chances of being discovered. Tune in now to learn more!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Signs of a Solid Video Marketing Presence: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 18, 2016

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If a picture is worth a thousand words, how much is a video worth? Video marketing is a great way to enhance your website, build your brand and provide both customers and prospects with valuable information. The key to success, however, lies in knowing how, when and where to leverage different types of videos.

In this edition of The Weekly Byte, we look at three signs of a strong video marketing presence. Whether you’re a video marketing expert or are brand new to video, these quick tips will help ensure you’re setting yourself up for success and making the most of the opportunities presented by video marketing.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

How MSPs Achieve Success Through HTG Peer Groups

Posted by Tim Lewis on April 14, 2016

Are you part of an MSP peer group? In this installment of MSPtv, we sit down with Arlin and Pete Sorensen of HTG Peer Groups and talk about the growth and success of HTG through the years, as well as the growth and success of their members. Over the past 4 years, HTG has increased its membership by 20%. Additionally, HTG members experienced 40% growth in total revenue. Tune in now to learn more about HTG Peer Groups and how they've helped MSPs improve their business and their wellbeing through quarterly meetings!

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Topics: Business Development and Growth, Video

Five Homepage Mistakes to Avoid at All Costs: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 11, 2016

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Having an effective website homepage is all about making a good first impression. If a visitor likes what they see, they'll be far more likely to click on a few links and visit additional pages to learn more about your business. If your homepage doesn't make a good impression, that visitor will likely head back to Google and look for a better result.  

In this edition of The Weekly Byte, we look at five homepage mistakes to avoid at all costs. These design and content errors can ruin a user's experience and prevent viewers from engaging with your website. You'll also gain an understanding of the first steps in optimizing and improving your homepage. Tune in now to make sure you're putting your best foot forward on your website!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Three Must-Haves in a Powerful Call to Action: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on April 4, 2016

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They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads.  

In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you.

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

Gated vs. Non-Gated Content: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 25, 2016

 

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To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questions in fewer than 90 seconds!  

The Weekly Byte is a video series that provides quick, digestible tips and best practices you can use to help your business succeed. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

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Topics: Business Development and Growth, Sales and Marketing, Website Optimization and Design, The Weekly Byte

VIDEO: The Backup Bachelor

Posted by Tim Lewis on March 14, 2016

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Just in time for the season finale of The Bachelor on ABC, comes a brand new season of The Backup Bachelor. This season, our MSP is Claude of Claude Computing, Inc. Claude is left with an empty heart, and an empty hard drive. Claude offers the most coveted backup and disaster recovery (BDR) platform on the market, and only one business owner can have it. Watch as 25 business owners battle it out to win the top prize: the sole contract to Claude's powerful BDR solution. Who will win? It's all coming up this season on The Backup Bachelor. Watch now!

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Topics: Backup and Disaster Recovery, Continuity247, Video

VIDEO: What Cyber Attackers Look for in End Clients

Posted by Tim Lewis on February 11, 2016

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In this week's installment of MSPtv, we're joined again by Continuum's Chief Information Officer, Hunter Smith, as we talk about cyber attacks. Hunter discusses a recent report by the Penomen Institute, and provides insight to what the statistics released in the report could mean for MSPs. According to the Penomen Institute, hackers prefer easy targets to harder ones, and will call off an attack if it is taking too long to get through. Hunter goes over the different types of IT infrastructures and points out exactly which types hackers prefer to target. Finally, Hunter discusses the products that Continuum offers to its partners and highlights the ways that they can be used to prevent cyber attacks on end users.

Check out this latest episode and stay tuned for future MSPtv coverage on cyber attacks in the future.

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Topics: Backup and Disaster Recovery, Continuity247, Video

VIDEO: An IT Christmas Story

Posted by Tim Lewis on December 18, 2015

It's that time of year again, you'll be watching 24 hours of this movie on TBS all day on Christmas day. You're probably sick of it, right? Well, I bet the IMDB fanboys didn't tell you about the exclusive director's cut of the movie, "An IT Christmas Story". This rendition centers around Ralphie, a small boy who dreams of owning a Backup and Disaster Recovery (BDR) product of his own. However, he wishes for the worst kind of BDR product: one that is a self-managed backup platform with no DR support, private cloud storage and a long-term contract! You'll lose your data, kid! Check out the trailer now!

 

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Topics: Continuity247, Video

How Continuity247® is Changing the BDR Landscape: MSPtv Episode 47

Posted by Tim Lewis on December 10, 2015

12-10-2015-Smith.pngIn this week's installment of MSPtv, we're joined again by Continuum's Chief Information Officer, Hunter Smith, as we dive deeper into Continuum's backup and disaster recovery (BDR) platform, Continuity247®. Hunter goes over the many benefits of Continuity247, including both the technological and business benefits, showing how Continuity247 differs from any other BDR platform in the market today.

The Continuity247 platform is integrated with a world-renowned, reliable public cloud (IBM's Cloud, Softlayer infrastructure) and is fully managed 24 hours/7 days a week by our powerful Network Operations Center (NOC), making Continuity247 the backup and disaster recovery (BDR) platform for MSPs. To learn more about how Continuity247 can change your business for the better, check out this latest episode and stay tuned for future MSPtv coverage on Continuity247.

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Topics: Backup and Disaster Recovery, Continuity247, Video

Which Cloud is Best for You?: MSPtv Episode 46

Posted by Tim Lewis on November 12, 2015

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 Public cloud, private cloud or hybrid cloud? What does each provide and which solution is right for you? In this week's installment of MSPtv, we're joined again by Continuum's Chief Information Officer, Hunter Smith, as he gives us the the lowdown on each of the cloud offerings, including the benefits as well as the drawbacks. We will also take a look into the infrastructure of our new backup and disaster recovery platform, Continuity247®.

Committed to upholding the strictest security standards in everything we do, we chose to align our backup strategy with IBM Softlayer for the development of our hardware-agnostic, fully managed backup and disaster recovery (BDR) platform, Continuity247. In so doing, our clients receive the regulation and security of a public cloud with the added layer of protection of a private cloud within. One of the main security features MSPs should look for in their backup solution is business-grade encryption. That means that your clients' data is encrypted right when you start backing up. Continuity247 takes this one step further by restricting access to this data with an encryption key maintained only by the MSP. 

To learn more about how to harden your cloud infrastructure and safeguard sensitive data, check out this latest episode and stay tuned for future MSPtv coverage on cybersecurity and Continuity247.

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Topics: Backup and Disaster Recovery, Continuity247, Video

3 Ways a PCI Compliance Tool Can Help Grow Recurring Revenue

Posted by Stephanie Moncayo on November 12, 2015

Nearly 22 million businesses have merchant accounts that accept credit cards and are subject to PCI Data Security Standards. Offering PCI compliance to clients and prospects that process, store or transmit credit card information is a tremendous opportunity for MSPs. Currently, 92% of attacks target small businesses with low processing volume. Small businesses are especially prime targets for data thieves because many have more lax security standards for cardholder data than larger corporations like Target and Hilton Hotels, two companies that still suffered severe data breaches! 

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Topics: Revenue Growth and Profitability, Information Security, Webinar Highlights, PCI Compliance

VIDEO: The Great Cloud Debate 2015

Posted by Tim Lewis on November 10, 2015

The presidential primary debate season is well underway with another Republican debate taking place tonight – and while we’re not expecting the candidates to spend too much time focusing on IT, there’s no shortage of tech issues to debate today.

In the spirit of the political season, we’ve put together our own debate around one of today’s leading IT topics – the cloud. Watch below as public, private and hybrid clouds each make their case for why they should be the go-to platform of choice and debate the merits of their respective architectures!

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Topics: Information Security, Cloud Computing, Backup and Disaster Recovery, Video

3 MSP Growth Strategies from Robin Robins [Webinar Highlights]

Posted by Stephanie Moncayo on November 4, 2015

Robin Robins's sales and marketing strategies have helped Continuum partners achieve tremendous growth. Our partner, Jay Ryerse, VP of Business Development at Digitel Corp, started as an MSP owner and was able to grow his business from $175,000 to over $2.6 million after just five years of working with Robin's Technology Marketing Toolkit. In a recent webinar (available to download below) with us, Jay shared his story, including successes, failures and the lessons he learned along the way to becoming a sales and marketing pro! Here's a recap of the top three Robin Robins growth strategies and how they paid off for him.

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Topics: Sales and Marketing, Webinar Highlights

Purely NOC: A CD Compilation of Hit Network Operations Center Songs [VIDEO]

Posted by Tim Lewis on October 30, 2015

Do you ever wish that you could be whisked away by the pure power of the NOC? Do you long to express the appreciation that you have for the 650+ technicians that keep your business running, but aren't sure how? Well now you can. Experience Purely NOC and with the press of a button you'll be taken to a world that only those who take full advantage of the power of the NOC can truly understand. 

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Topics: Video

How to Lock Down Security with Your Cloud Provider & Backup Solution: MSPtv Episode 45

Posted by Tim Lewis on October 15, 2015


MSPs are inundated with countless cyber issues daily. In this week's installment of MSPtv, we're joined by Continuum's Chief Information Officer, Hunter Smith, as he highlights key security considerations for IT service providers who store client data in the cloud. First, there are many factors MSPs must to take into account when deciding on a public or private cloud solution for their clients' data. By leveraging a backup platform with a public cloud, you'll receive robust and resilient data storage, as well as a dedicated support team staffed to ensure the protection of your clients' data.

Committed to upholding the strictest security standards in everything we do, we chose to align our backup strategy with IBM Softlayer for the development of our hardware-agnostic, fully managed backup and disaster recovery (BDR) platform, Continuity247®. In so doing, our clients receive the regulation and security of a public cloud with the added layer of protection of a private cloud within. One of the main security features MSPs should look for in their backup solution is business-grade encryption. That means that your clients' data is encrypted right when you start backing up. Continuity247 takes this one step further by restricting access to this data with an encryption key maintained only by the MSP. 

To learn more about how to harden your cloud infrastructure and safeguard sensitive data, check out this latest episode and stay tuned for future MSPtv coverage on cybersecurity and Continuity247.

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Topics: Backup and Disaster Recovery, Continuity247, Video

How to Grow Your Managed Services Business Using Linkedin: MSPtv Navigate Special with Jeanne Hopkins

Posted by Tim Lewis on September 24, 2015

 

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Navigate 2015 starts this Sunday! In preparation for the conference of the year, we've created a special Navigate series for MSPtv highlighting some of our key speakers who will share what to expect during their sessions. Continuing our MSPtv Navigate Special series, we have Jeanne Hopkins, Senior VP & CMO of Continuum. Tag teaming with Jay Ryerse, VP of Business Development at Digitel, this session will help you pick up some effective advanced search tips and tricks every MSP sales team should be leveraging! Tune in now!

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Topics: Video

Customizing Managed Services to Create Profitable Packages: MSPtv Navigate Special with Chris Johnson

Posted by Tim Lewis on September 17, 2015

 

Navigate 2015 is fewer than 10 days away! In preparation for the conference of the year, we've created a special Navigate series for MSPtv highlighting some of our key speakers who will share what to expect during their sessions. Continuing our MSPtv Navigate Special series, we have Chris Johnson, CEO & Founder of Untangled Solutions. In his session, Chris will provide strategies to create a custom-service package for each of your customers, give real-life examples of how to structure unique service packages for SMBs, and more! Tune in now!

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Topics: Video

Proven Strategies to Overcome Customer Anxiety: MSPtv Navigate Special with Charles Love

Posted by Tim Lewis on September 10, 2015

 

Navigate 2015 is fewer  than 20 days away! In preparation for the conference of the year, we've created a special Navigate series for MSPtv highlighting some of our key speakers who will share what to expect during their sessions. Continuing our MSPtv Navigate Special series, we have Charles Love, Director of Service and Cloud Operations at Big Sur Technologies. In his interactive session, Charles will be focusing on how he went "all-in" with the Help Desk and NOC to manage his cloud operation and MSP customers and how he sold these offerings to his customers. Tune in now!

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Topics: Video

How to Build Customer Relationships: MSPtv Navigate Special

Posted by Tim Lewis on September 3, 2015

 

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Navigate 2015 is less than one month away! In preparation for the conference of the year, we've created a special Navigate series for MSPtv! This series features some of Navigate's key speakers who will share what to expect during their sessions. Continuing our MSPtv Navigate Special series, we have Peter Melby, President of Greystone Technology Group, Inc. At Navigate, Peter's session will be focusing on building your customer relationships from the beginning, even before the contract is signed. This is a can't-miss episode! Tune in now!

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Topics: Video

How You Can Get the Most Out of the NOC: MSPtv Navigate Special

Posted by Tim Lewis on August 27, 2015

Navigate 2015 is just one month away! In preparation for the conference of the year, we've created a special Navigate series for MSPtv! This series features some of Navigate's key speakers who will share what to expect during their sessions. Continuing our MSPtv Navigate Special series, we have Devi Mazumdar, President of CMIT Solutions of San Antonio Northeast. Joining Devi is Continuum's Director of Technical Account Management, Raymond Vrabel. Devi and Ray's session focuses on our Network Operations Center (NOC) and how you as an MSP can get the most out of it by using proven strategies and best practices. Tune in now!

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Topics: Navigate 2015, Video

Are You Taking Full Advantage of Our Offerings?: MSPtv Navigate Special

Posted by Tim Lewis on August 20, 2015

 

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Navigate is 43 days away, and in preparation for the conference of the year we are creating a special Navigate series for MSPtv! This series features some of Navigate's key speakers who will enlighten us on what to expect during their sessions. Kicking off our MSPtv Navigate Special series, we have Continuum's VP of Product Management & Technical Services, Dee Zepf. Dee will fill us in on the various certification classes and product deep-dives that will help you take full advantage of our services. Tune in now!

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Topics: Navigate 2015, Video

MSP Summer Blockbuster: The Dark Knight of IT

Posted by Lily Teplow on August 14, 2015

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It’s time to break out the popcorn and throw on that snuggie, because this is an MSP blockbuster you don’t want to miss! We’ve witnessed our favorite caped crusader save the city of Gotham, and now he’s taking on the challenge of becoming a managed IT services provider. In this thrilling journey, he’ll overcome hackers and network failure in order to deliver fully-managed support and peace of mind to his clients. Before you sit back, relax, and enjoy the trailer below, remember the importance of being more than just a software vendor: be the MSP your clients deserve! 

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Topics: Video

VIDEO: Escaping the JAWS of IT

Posted by Tim Lewis on July 7, 2015

Have you ever thought to yourself, I wonder what the movie Jaws would be like if it were about a virus and not a shark? So have we. To celebrate Shark Week, we decided to recreate the film's iconic town meeting scene, but with an IT twist. Join us as Chief Information Officer Brody Rhombus struggles to keep his office afloat after a horrifying virus attack endangers the livelihood of his clients' devices. In a role heralded by critics as "an unparalleled display of true acting grit," Glenn Barley reprises his role as Blake Break-Fix (Quint), a down-and-dirty Break-Fix type with a big head and a bad attitude. How will Brody handle this summer's scariest threat? Will the attacks continue? What will become of the end users of Amity Island?

Check out our latest cinematic masterpiece, and add "leverage the expertise and efficiency of a Network Operations Center (NOC)" to your MSP Summer BuckIT List!

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Topics: Network Operations Center, Video

Do You Know the Most Cost Efficient Backup Platform?: MSPtv Episode 44

Posted by Tim Lewis on June 29, 2015

 

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When it comes to Backup and Disaster Recovery (BDR), it's important to know how it functions and which service best fits your clients' needs. Is Continuous Data Protection more cost effective than legacy backup products? How does CDP actually work? What is CDP? Well, who better to answer these questions than backup maven, Randy Bowie, VP of Backup Product and Engineering at R1Soft! Tune in to learn more!

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Topics: Data Protection, Backup and Disaster Recovery, Video

How to Get Started with Search Engine Optimization (SEO): MSPtv Episode 43

Posted by Tim Lewis on May 28, 2015

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What efforts are you making when it comes to search engine optimization (SEO)? Are you making any efforts at all? This week, Scott Glidden is joined by Ben Austin, Content Marketing Manager at Continuum, to discuss how you can use available tools and information to have your website rank higher in search results. One of the best ways to do this is to take advantage of Google Analytics. However, if it's your first time venturing into this tool, it can be a bit intimidating. Luckily, Ben simplifies the process to get you off on the right foot. Ben and Scott also cover the importance of having a mobile-friendly website in the wake of Mobilegeddon and during a time in which mobile device usage is skyrocketing. Tune in to learn about SEO, mobile optimization, and much more!

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Topics: Revenue Growth and Profitability, Sales and Marketing, Video

Myth: Data Loss from User Error Is Only Attributable to Negligent Behavior (VIDEO)

Posted by Mary McCoy on May 28, 2015

What comes to mind when you think of the causes of data loss? Hacking, viruses, natural disasters, power outages, and user error are the common culprits. But don't you think we tend to sort malicious, cybercriminal schemes and user error into separate buckets. When you review many security reports, the two appear mutually exclusive. In reality, they're more closely related than you'd think, as we depict in our latest humorous video.

User error, for instance, takes many shapes. It could be due to flippant behavior like leaving a computer unattended or knowingly accessing low security websites on company devices. Then again, it's harder to blame humans for being the agents of their own demise when you consider the prevalence of intelligent social engineering tactics that subtly break down security defenses in an organization.

In fact, findings by Federal Computer Week as relayed in a Security Intelligence article reveal that 59% of survey respondents believe "most information technology security threats that directly result from insiders are the result of innocent mistakes."

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Topics: Data Protection, Information Security, Video

How to Increase Profitability & Maintain Your Competitive Edge with Cloud Strategies: MSPtv Episode 42

Posted by Tim Lewis on May 11, 2015

 

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What is your cloud strategy? In this week’s MSPtv episode, we’re joined by Chief Advisor of Clarity Channel Advisors and Navigate 2015 speaker, Jim Lippie. Clarity Channel Advisors helps IT service providers remain relevant when increasingly, large cloud providers are dominating the market and taking revenue opportunities away from MSPs. Learn more about this phenomenon Lippie refers to as the "channel eclipse" and how you should respond. Hint: It's not enough to merely acknowledge the burgeoning cloud market by offering cloud solutions like online backup and Office 365. Reselling alone won't give you a competitive advantage and help you optimize profitability. How then do you proceed? Tune in to learn how to take advantage of the cloud opportunity by formulating effective strategies that ensure your business longevity and success!

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Topics: Revenue Growth and Profitability, Cloud Computing, Video

How You Can Benefit From Joining a Peer Group: MSPtv Episode 41

Posted by Tim Lewis on April 14, 2015

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Having the right resources to turn to is essential for you to succeed as a business. However, sometimes these resources just aren't enough. Maybe you've hit a wall - you're not sure what you can do to continue your business's success and growth. Have you thought of joining a peer group? Continuum partner and HTG member, Scott Spiro, President & CEO of Computer Solutions Group, joins us in the Boston studio to reaffirm that being a part of a peer group like HTG can significantly affect your business, and your well being, in a positive way. Tune in!

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Topics: Business Development and Growth, Help Desk, Video

VIDEO: "Do You Feel Lucky, Punk?" - Backup Harry: The MSP's Worst Nightmare

Posted by Tim Lewis on April 3, 2015

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We all know how important backup and disaster recovery is, especially Backup Harry. Whenever someone fails to backup the smart way, Backup Harry is sure to show up unannounced to make their day worse by publicly shaming them. We found that Dirty Harry and Backup Harry had a very similar lifestyle, so we decided to create a little scene imitation....BDR style! See if you can see the difference yourself!

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Topics: Backup and Disaster Recovery, Video

What You Should Look for in Mergers and Acquisitions: MSPtv Episode 40

Posted by Tim Lewis on March 24, 2015

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Mergers and Acquisitions can be exciting events for Managed IT Service Providers. Being acquired can provide access to new product lines, clientele, and knowledge on new technology. But before you sign on the dotted line, it's important to see if your business can really mesh well with your new business partner. Sure, there is a big financial reward in M&A's, but having a similarity in culture and intentions can be just as important in the long run. One of our partners, Jay Ryerse, CEO of JTECH Networks, was recently acquired by Digitel Corporation. We decided to sit down to speak with him about the recent acquisition. Tune in!

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Topics: Mergers and Acquisitions, Video

Why Should OE Dealers Consider Managed IT Services? MSPtv Episode 38

Posted by Tim Lewis on March 10, 2015

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If you're still on the fence about adding managed IT services to your hardware-centric business, fear no more! The benefits greatly outweigh the disadvantages. However, it's not something you can just jump right into as an Office Equipment (OE) dealer or Telecom provider. The focus of a sales conversation can drastically change depending on who you're talking to. For example, an office manager may have different motives than a system administrator. Matt Hubbell, Senior Account Manager at Continuum, sits down with us to explain how to approach these different types of prospects, why you should consider adding managed IT services to your arsenal, and how to best retain your clients. Tune in! 


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Topics: Cloud Computing, Office Equipment, Video

VIDEO: The Godfather of IT

Posted by Tim Lewis on March 6, 2015

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If there's one thing we all strive to be, it's the Godfather of IT. This enviable MSP would break free from break-fix, measure his KPIs carefully, and keep his family close, but his enemies closer. In a returning role of the decade, actor Brody Rhombus returns to the big screen, offering a first hand look at exactly how an MSP can grow from a simple break-fix shop to a powerful and influential MSP for all techs to look up to. Take a look at this exclusive trailer for "The Godfather or IT!"

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Topics: Business Development and Growth, Remote Monitoring and Management, Network Operations Center, Video

How to Overcome Staffing Challenges & Achieve 250% Growth: MSPtv Episode 37

Posted by Tim Lewis on March 4, 2015

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Scott Spiro, Founder & President of Computer Solutions Group, Inc. (CSG) is an award winning Continuum partner who has been with us since the beginning. While CSG has achieved about 250% growth in the last 36 months, Scott has had to overcome tremendous staffing challenges, often in response to that growth. In this episode of MSPtv, Scott shares his own experience with labor shortage, discussing how his employees were either unable or unwilling to grow with his company. How would you respond if you lost two employees on the same day? 

In this episode, you'll learn how these staffing obstacles forced Scott to address something every MSP has trouble managing: the work/life balance. Learn why Scott instead turned to our smart-sourced help desk model to help his technicians work smarter, not harder. This and more in this week's episode of MSPtv!

Want more from Scott? He's a speaker at our second annual user conference, Navigate 2015 in Las Vegas!

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Topics: Business Development and Growth, Revenue Growth and Profitability, Sales and Marketing, Video

VIDEO: The IT Dating Game

Posted by Ben Barker on February 27, 2015

Throughout the month of February, we've been rolling out blog posts and graphics to show you how "showing the love" can help to better your business. Well, to wrap up the month-long affair, we've called upon everyone's favorite game show host, Brody Rhombus! Brody helps Jessica discover how she can become the most effective and cost-efficient MSP possible. Take it away, Brody!

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Topics: Video

How to Strategize Your Business Growth - MSPtv Episode 36

Posted by Tim Lewis on February 12, 2015

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Mark Wadnizak, President & CEO of VoiceSmart Networks, is an industry leader in managed services and a sought after speaker on technology, managed services and best business practices. Over the years, he has expanded his voice VAR business to now also include data VAR. Luckily, we got a chance to sit down with Mark in the studio to discuss this transition. In this episode of MSPtv, Mark also explains his strategy on client cloud adoption, discusses how he leverages Continuum's products and services and examines key force multipliers that help his business grow

Tune in!

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Topics: Revenue Growth and Profitability, Sales and Marketing, Video

VIDEO: Wrapping Up the IT Resolution Challenge

Posted by Ben Barker on January 29, 2015

At the beginning of the month, we asked all of you to take part in our 2015 IT Resolution Challenge. With the start of the new year, we wanted to give everyone the opportunity to break some bad habits while simultaneously starting some new good ones. Whether it was putting an emphasis on networking or adding a new service offering, the IT Resolution Challenge required commitment, but offered a significant reward. If you stuck to our resolutions (As our knock-off Liam Neeson did), you can confidently say that you've acquired a new "particular set of skills." 


If you weren't able to keep your resolutions, or you're just showing up late to the party; no worries! It's never too late to adopt our nine best practices (keep reading for list) and start bettering yourself and your MSP business.

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Topics: Video

How to Stay Top of Mind and Upsell Clients - MSPtv Episode 35

Posted by Tim Lewis on January 27, 2015

 

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Most MSPs we encounter do not have a set sales or marketing strategy. It simply takes up too much time in the long run, and some just don't know where to start. Many MSPs get trapped thinking only about how to make net-new sales. Have you forgotten about your existing client network and the cross-sell, upsell opportunity each end-user presents? Sure, they use your remote monitoring and management (RMM), but do your clients know you offer backup and disaster recovery (BDR) or mobile device management (MDM) as well? How well are you marketing these services?

Maybe you're not making the sale because your pricing is outdated. Per-device may have made sense 10 years ago, but with BYOD growing at an increasing rate, perhaps a per-user model is wise.

If you need to recharge your managed services selling strategy, tune in to this week's MSPtv. We're joined by our Director of Sales, Matt Waters, who will help you iron out the edges of your sales and marketing action plan to keep you top of mind with clients, thereby introducing new monthly recurring revenue streams!

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Topics: Revenue Growth and Profitability, Sales and Marketing, Video

How You Can Double Your Revenue as an MSP - MSPtv Episode 34

Posted by Tim Lewis on January 22, 2015

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This week, we welcome Shannon Mayer to the Continuum team as Senior Marketing Programs Manager. What does this mean for you? As the former Channel Enablement Manager and MSP Evangelist at LogMeIn, as well as the Director of Marketing and Channel Relations at Datto (a position she held for three years), Shannon KNOWS managed IT services. Dubbed a "Channel Chief" and recipient of industry recognition on such prestigious lists as CRN's "Most Powerful Women in the Channel" and the MSPmentor 250, Shannon is the perfect guest to offer useful, actionable tactics to grow your MSP business.

Join us for this special episode of MSPtv, in which Shannon assesses channel progress over the year and reflects on common challenges and opportunities presented in 2014. That's not all! Catch her breakdown of the predictions all MSPs should act on in the coming year. What's the future of the cloud evolution? Should we expect more market consolidation? How can MSPs double their revenue in 2015? Answers to this and more!

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Topics: Business Development and Growth, Revenue Growth and Profitability, Video

Our Top 5 Managed Services Blog Posts of 2014

Posted by Nate Teplow on December 31, 2014

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Cheers folks! It's been a great year of blogging for Continuum. We've published over 350 new posts to the MSPblog, and we hope you've been able to follow along throughout the year. In case not, we've pulled together our top 5 blogs from 2014 so that you can see what managed IT services content our readers found most interesting this year. 

Thanks for a great year of blogging, and see you in 2015 for more from the MSPblog.

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Topics: Industry News, Video, Podcast

How to Begin with Public Relations: MSPtv Episode 33

Posted by Tim Lewis on December 30, 2014

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Public Relations may be the last thing an MSP thinks about, but having good PR opportunities can open the door to new leads and even possible clients. You may just think your PR effort is limited to press releases, but don't you want to demonstrate your thought leadership by tying your business to the pulse of the IT industry? In this latest episode of MSPtv, Tracy Wemett, President and CEO of BroadPR, explains the untapped potenial of PR for MSPs. Want to attract better, more qualified IT talent? PR is not just a lead generation or sales tool. Looking to learn how to marry your influence in the local media with your own or your business's own social media presence? Tune in now!

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Topics: Business Development and Growth, Revenue Growth and Profitability, Video

VIDEO: Challenges to Look Out For as an MSP in 2015: MSPtv Episode 31

Posted by Tim Lewis on November 25, 2014

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The year is finally coming to a close, and it's time to reflect and evaluate not only what worked for your business, but more importantly, what didn't. Review your Key Performance Indicators (KPIs), talk to your employees, think retroactively, and this will help you prepare for a smoother year down the road. Here again to help guide you along your path for the new year is Bryan Gilliom, Founder of Level 5 Coaching Group. Join Bryan as he recounts his top surprises of 2014, and shares what to look for in the future as an MSP.

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Topics: Business Development and Growth, Revenue Growth and Profitability, Video

VIDEO: NOCkem Sockem Robots!

Posted by Ben Barker on October 31, 2014

NSR

Just in time for the Holiday season comes the managed IT services game of the century! Make sure to get your hands on NOCkem Sockem Robots while you still can. Keep your fingers crossed that you'll have the power of the NOC on your side. Without it, you just might get REMEDIATED!

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Topics: Network Operations Center, Video

VIDEO: Don't be a NOCless Monster

Posted by Ben Barker on October 24, 2014

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Feeling tired? Can't make friends at the office? Never have time to relax? If you anwered yes to any of these questions, there's a serious chance that you're a NOCless Monster. Don't be a NOCless Monster.

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Topics: Network Operations Center, Video

VIDEO: NOC, Paper, Scissors!

Posted by Ben Barker on October 17, 2014

NPS

Feeling drained from a long day of remediating easily solvable tickets? Are your eyes heavy from working multiple overnight shifts? Have no fear, the NOC is here! Take part in a hearty game of NOC, paper, scissors and find out why the NOC always wins!

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Topics: Network Operations Center, Video

VIDEO: Productive, Efficient, Reliable: NOCtopus

Posted by Ben Barker on October 10, 2014

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Claude Computing (Brandon Garcin) was doing everything that he could to keep his MSP business afloat. But with a growing number of endpoints to manage and a lack of in-house technicians, Claude was fighting an uphill battle. Sleepless nights and early mornings brought Claude to the breaking point. That's when it happened. All of Claude's problems vanished when he became...The NOCtopus.

This film is rated RMM...

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Topics: Network Operations Center, Video

VIDEO: NOC. NOC. Who's There? Your First #NOCtober Video!

Posted by Ben Barker on October 8, 2014

blog-noctober

Carve those pumpkin faces, break out the cider, and throw leaves into the air because it's everyone's favorite month of the year, NOCtober! Each day, we're even more excited to bring you 31 days of Network Operations Center (NOC) awareness! Before you pop in that Hocus Pocus DVD, may we suggest an alternative video for your viewing pleasure? Presenting: NOC NOC Jokes by Continuum...
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Topics: Network Operations Center, Video

Building a Better MSP with Bryan Gilliom - Part 3

Posted by Tim Lewis on August 29, 2014

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In the exciting finale of this three-part series, Bryan Gilliom, founder of Level 5 Coaching Group, goes more in depth with the "Eight Facet Model for Breakthrough MSP Success" and focuses on conversion. In Bryan's previous MSPtv special, the industry veteran identified the 5 mistakes most MSPs make. After growing his previous company, InLine, to $40 million in annual revenue, we're thrilled to have Bryan speak at Navigate, our first user conference. Without further ado, we present the conclusion of our special MSPtv series with Bryan Gilliom...

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Topics: Revenue Growth and Profitability, Video

How You Can Take Advantage of Social Media for Your Business: MSPtv Episode 29

Posted by Tim Lewis on August 22, 2014

 

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Social media. You've heard of it. Maybe you've delved into it a little. But do you know how to leverage it to gain and retain new clients? You may be asking yourself, "How do I start?" or "Can I really benefit from social media?" Luckily, we sat down with Continuum's Inbound Marketing Associate, Mary McCoy, to discuss the ROI of social media and the social mindset for managed IT services providers. Not only is it great for competitive insight, but social media and online conversations allow you to build and nurture key client relationships. Use social media to get to know prospects on a personal level so that you can close them on a professional level!

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Topics: Sales and Marketing, Video

Building a Better MSP with Bryan Gilliom - Part 2

Posted by Tim Lewis on August 13, 2014

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In part two of this three-part weekly series, Bryan Gilliom, founder of Level 5 Coaching Group, shows us the "Eight Facet Model for Breakthrough MSP Success." In Bryan's previous MSPtv special, the industry veteran identified the 5 mistakes most MSPs make. After growing his previous company, InLine, to $40 million in annual revenue, we're thrilled to have Bryan speak at Navigate, our first user conference. Can't wait until then? You don't have to! We have another exclusive excerpt of his upcoming book, The Breakthrough MSP, linked below. Need to catch up on Part 1 of this series? Check it out here!

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Topics: Business Development and Growth, Revenue Growth and Profitability, Video

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