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Empowering Your MSP Business to Grow and Prosper—One Post at a Time

5 Ways to Improve Your MSP Service Level Agreement (SLA)

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5 Ways to Improve Your MSP Service Level Agreements (SLAs)

SLAs are the foundation of your MSP business. They are essential to building strong client relationships and must be clear, reasonable and well-constructed.

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A White Label Sales Deck You Can Use to Pitch to Prospects: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 19, 2017

The Weekly Byte Episode 59

Making the right first impression with your prospects can be the difference between a successful close or a lost opportunity—and the sales materials and presentations you leverage play a significant role in that process. With that in mind, we’re excited to introduce a new white-label deck you can use to demonstrate your value during pitch meetings! In this episode of The Weekly Byte, we talk about the value of a strong presentation, where to download the deck and how best to leverage it.  

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Stock Photography Do’s and Don’ts for Your MSP Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 12, 2017

The Weekly Byte Episode 58

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of The Weekly Byte, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

How to Segment Your Prospect Database to Increase Conversion Rates: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on June 5, 2017

The Weekly Byte Episode 57

Email marketing provides a great platform for you to nurture your leads and prospects and eventually convert them into customers. It’s difficult, however, to be all things to all people—and if you aren’t segmenting your database effectively you may struggle to achieve the results you’re looking for. In this episode of The Weekly Byte, we discuss how to segment your prospects based on their unique interests to deliver targeted content and boost conversion rates. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Four Reasons to Leverage Chat on Your Website: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 30, 2017

The Weekly Byte Episode 56

Web-based chat provides a great vehicle for engaging with prospects and customers in real-time, and has a number of benefits that phone or email support can’t provide. In this episode of The Weekly Byte, we outline four reasons you should be leveraging chat on your website. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

5 Places to Generate Your Next Content Idea: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 22, 2017

The Weekly Byte Episode 55

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of The Weekly Byte, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Missing Piece in Your MSP Email Marketing Strategy

Posted by Scott Spiro on May 19, 2017

The Missing Piece in Your MSP Email Marketing Strategy

As CEO of Computer Solutions Group, I've worked with like-minded managed services providers (MSPs) from around the country to share marketing strategies and success stories.

When it comes to bridging the gap between marketing and sales, the MSPs I've partnered with consistently express some of the same challenges to closing new leads – specifically around email marketing. So, to help you find success and grow your business, here are some tips you can use to strengthen your email marketing strategy.
 

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Topics: Sales and Marketing, Inbound Marketing

5 Marketing KPIs You Should Be Tracking: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 15, 2017

The Weekly Byte Episode 54

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of The Weekly Byte, we dive into five marketing KPIs that all MSPs should be tracking—watch now to learn more! 

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Posted by Mary McCoy on May 9, 2017

4 Types of Blog Posts You Should be Writing (and Prompts to Get You Started)

Did you know that B2B bloggers generate 67 percent more leads? By now, you’ve probably heard about the many benefits of having a business blog. Quite frankly, you might be left in the digital dust if you don’t have one today. Blogging is a great way to create valuable content, reach potential clients and share your knowledge and expertise with your website visitors. So, don’t you want to get started?

Let’s be honest: knowing exactly where to start or what you should be blogging about does not always come naturally. The great news is, you don’t have to do all of the heavy-lifting yourself! To get your wheels turning, here are four key types of blog posts you should plan to write, as well as a list of questions designed to help you create content your target audience will actually want to read.

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Topics: Sales and Marketing, Inbound Marketing

How MSPs Can Drive Success with Account Based Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 8, 2017

The Weekly Byte Episode 53

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of The Weekly Byte, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

20+ Charts You Can Use in Your Sales & Marketing Efforts: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on May 1, 2017

The Weekly Byte Episode 52

Data visualization is a great way to leverage statistics, market research and important metrics in your marketing and sales collateral. The right graphics can help augment any text or bullets you’re leveraging, and sourcing data from well-known research firms and groups is a great way to build the use case for your managed services offerings. In this special one-year anniversary episode of The Weekly Byte, we dive into this topic and offer access to 20+ charts you can instantly download and leverage in your own efforts!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

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