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Three Ways MSPs Can Generate More Leads: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on March 20, 2017

The Weekly Byte Episode 46

For MSPs that are looking to improve their marketing efforts and attract new business, lead generation is the name of the game. And while channels like your blog, social media and the content you create are all great ways to encourage prospects to engage with you, they aren’t the only means of getting fresh new contacts into your database. In this episode of The Weekly Byte, we explore three additional ways MSPs can generate leads and start filling sales pipelines. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three AdWords Tips to Help MSPs Reduce Cost-Per-Click (CPC): The Weekly Byte

Posted by Brandon Garcin on March 13, 2017

The Weekly Byte Episode 45

AdWords can be a bit overwhelming at times, but with the right strategy MSPs can drive high-quality leads through targeted and focused pay-per-click campaigns and programs. In today’s episode of The Weekly Byte, we offer three tips to help you minimize cost-per-click (CPC) and maximize the return on your AdWords investment. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Five Questions to Ask Yourself When Creating a Blog: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 16, 2017

The Weekly Byte Episode 38

Looking to build a blog to attract new website visitors and generate leads? Tune in to this episode of The Weekly Byte to discover five important questions MSPs should ask themselves when creating a blog to ensure it's set up for success!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

The Three Most Important Marketing Assets MSPs Should Have:The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 9, 2017

The Weekly Byte Episode 37

eBooks, white papers, infographics, webinars, and more—with so many types of marketing collateral, it can be difficult to know which pieces are most important or how to get started creating them. In this episode of The Weekly Byte, we look at the three must-have­ marketing assets that all MSPs should have in their portfolio. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Five Steps MSPs Should Take When Building a 2017 Marketing Plan: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on January 2, 2017

The Weekly Byte Episode 36

Happy New Year! 2017 is upon us, and there’s no time like the present to make sure you’ve got a solid marketing plan lined up to help you generate leads and meet your sales goals. In this episode of The Weekly Byte, we offer five tips you can use to set yourself up for a successful year of marketing and demand generation. Tune in now to learn more!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Your Byte-Sized Year in Review: The Top 5 Weekly Byte Episodes of 2016

Posted by Brandon Garcin on December 26, 2016

The Weekly Byte 2016 Recap

Earlier this year, we set out to create a new video series that would provide MSPs with quick, actionable insights and recommendations that spanned a variety of sales, marketing and business topics. The Weekly Byte was born, and we’re excited to be approaching our 40th episode—and we're grateful to our viewers for the level of engagement the show has gotten.

This week, we’re taking a look back at the five most popular Weekly Bytes of 2016. You can view each of them below!   

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Topics: Sales and Marketing, Website Optimization and Design, The Weekly Byte, Inbound Marketing

What Does Marketing Look Like for MSPs Today?

Posted by Joseph Tavano on October 26, 2016

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If you attended Navigate 2016, you likely know that the Grow Your Business Hub was one of the highlights of the conference. In addition to receiving a thumb drive loaded with white-label marketing collateral, partners were able to learn about new opportunities to market their business and discuss new paths to profitability through more effective sales efforts. For three days, MSPs met with members of Continuum’s sales and marketing teams to discuss, consult and strategize about their overall plans to take their businesses to the next level.

However, MSPs weren’t the only ones who walked away with new learnings at the Grow Your Business Hub. In order to better serve partners, the Grow Your Business Hub team was listening and learning also, and had some great takeaways and insight on the goals and best practices for MSPs in terms of sales and marketing.

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Topics: Sales and Marketing, Inbound Marketing, Podcast

The Value of Buyer Personas in MSP Sales and Marketing: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 24, 2016

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MSP sales and marketing are more complicated today than ever—and to be successful, providers need to ensure they have a strong understanding of who their ideal customers are. By leveraging buyer personas, MSPs can strategically align content, messaging and marketing programs with their target audience(s)—and in this episode of The Weekly Byte, we explore the value that buyer personas can provide MSPs. Tune in now to learn more!

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Topics: The Weekly Byte, Inbound Marketing

Three Ways MSPs Can Drive New Business Using Social Media: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 17, 2016

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Social media platforms like Facebook, Twitter and LinkedIn offer MSPs great opportunities to engage with prospects, uncover potential leads and generate new business. In this episode of The Weekly Byte, we explore three ways IT providers can leverage social media to drive new business!

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Topics: Sales and Marketing, The Weekly Byte, Inbound Marketing

Three Free Tools MSPs Can Use to Improve Website Visibility & SEO: The Weekly Byte [VIDEO]

Posted by Brandon Garcin on October 10, 2016

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Search Engine Optimization (SEO) best practices are constantly changing, and it can be difficult to stay up-to-date on the latest tips and tricks to ensure your website gets a top Google ranking and brings in valuable organic traffic. The good news is there are a number of free tools available that can help you identify what’s working—and what can be improved—throughout different areas of your website. In this episode of The Weekly Byte, we explore three of these tools and how they can help boost your SEO efforts. Tune in now to learn more!

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Topics: Website Optimization and Design, The Weekly Byte, Inbound Marketing, Search Engine Optimization

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